Unsure of a Good Real Estate Price?

The Realistic Asking Price: Talking Sellers Down from a High Horse

All sellers want to eke every possible dollar out of the sales price of their home, prompting many to overprice in their initial sales attempt. Without the right real estate selling tips, this could turn out to be a painful lesson. Do you have the skills necessary to talk sellers down from their high horse and ensure a safe dismount into reality?

Help sellers understand why higher is not better
They don’t have the intricate understanding of buyer psychology that you do, and may overlook essential issues with their high-handed pricing strategy – such as the fact that buyers always want the best deal, and often walk away from higher-priced homes eager to snag those of better value nearby – even when a higher-priced home is far preferred.

Why shouldn’t sellers “test the market”?

  • Wasting precious time.
    The first 30 days are when new listings see the most action –overpriced homes skip this honeymoon period. Your best chance for multiple offers and a fast turnaround is to list right.
  • The “drive-by”.
    Today’s buyers are smart, and won’t even kick the tires of overpriced homes – even if the home comes up within their price-search parameters.
  • Helping the neighbors.
    Buyers perusing overpriced homes often flock to other homes in the neighborhood with lower-priced listings.
  • Buyer stress.
    Higher prices don’t leave more room for negotiation, they stress buyers out, who typically do not enjoy this process and are eager to take advantage of competitively priced homes versus the stress of constant haggling over their largest investment. And if your home is overlooked because of price? No negotiations.
  • Two words:
    Appraisal value.
  • Forced price reductions.
    After the home is stale and no one bothers to look at it any more, forced price reductions earn less than a realistic price would have anyways.

Do you have the real estate selling tips you need to help homes shine? Properties Online can help. Contact us today.

Don't Waste Time, Learn These Negotiation Tips Now!

Top Tips on Negotiating a Lower Selling Price for Your Buyers – Part Two

In our last installment, we offered a few pointers on easing buyers back into a hot market. In this installment, we’ll discuss a few more ways to give buyer’s a bit more breathing room – emotionally and financially – with these real estate buyers agent tips for dealing with today’s limited inventory.

What else can you do to help ease negotiations?
Helping your clients understand the process is key.

  • Be a listing P.I.
    Buyers must have as much information on-hand as possible for the best chance at a competitive offer. This includes property and neighborhood information, alongside the 4-1-1 on why the seller is moving. Be sure to ask a lot of questions and do the necessary digging through public records and online to put the best strategy in place. Consider:

    • Is the property a foreclosure/short sale?
    • Has the seller found another home and prefers a fast closing?
    • Is the seller still searching and in need of a rent-back agreement or longer closing?
    • Is there a divorce (has it been previously listed)?
  • Look past the small stuff.
    Outdated décor can be easily changed, and won’t earn you a better price.
  • Expect compromise.
    One of the toughest real estate buyers agent tips to sell clients is that there is no perfect house, or perfect price. When buyers understand this in advance, it makes the process less of a shock. Expect compromises on amenities, size, price, and location.
  • Don’t let terms fall through the cracks.
    They can be as important as price. Make a bigger down payment, accept estate contents, remove inspection contingencies – in short, make the offer attractive.
  • Be personal.
    Add a personal letter so the offer stands out. Sellers often yearn for buyers who will enjoy the home as much as they did.

Do you have the real estate buyers agent tips you need to clinch the sale? Properties Online will set you up for success. Contact us today.

Lock Deals in With These Negotiation Tips!

Top Tips on Negotiating a Lower Selling Price for Your Buyers – Part One

The market has heated back up, making the home buying process frustrating for buyers yearning for a property in the right neighborhood with the right fit – and the right price. Is there any way to manage this grand trifecta in today’s tight market? With the right real estate buyers agent tips, you may be able to ease buyers in…

Letting go of the past
First and foremost, today’s buyers need to understand foreclosure-driven deals of the century are gone. Today, a good buy is finding a great property to meet your needs – before someone else snatches it. With limited inventory, it’s definitely a seller’s market.

Getting the best deal
What real estate buyers agent tips can be passed on to clients to foster a feeling of accomplishment when it comes to price negotiation?

  • Make your offer shine.
    Be certain your buyers understand the importance of a pre-approval letter with competitive offers.
  • Know your numbers.
    Make sure buyers do the math before they get hung up on small price differences. That $5,000 price increase at today’s low interest rates is really only around $20 a month.
  • Focus on value.
    Help buyers understand a home priced at or below value is a good deal that will unlikely go for less. Homes above market value that have sat stagnant, however? Here you can let your skills shine with a lower offer and competitive market analysis.
  • Don’t drag your feet.
    Properties are going quickly, and it could cost you the sale.
  • Ask – but don’t assume.
    You can ask for repairs and concessions, but understand you won’t get it all. After a certified inspection is best – but don’t go into the process with the assumption that it will allow you significant room for negotiation.

Looking for a few more real estate buyers agent tips to help you cinch that sale? Stay-tuned for part two of this installment, only at Properties Online.

Make Sure Your House is 100% Presentable to Sell!

Flip or Flop? Must-Do Repairs Before Putting Any Home on the Market.

Clients thinking of throwing their home on the market “as is” to see if they get any takers? Those days are out, and today’s reality of “fixing to sell” is in. Do you have the real estate selling tips your clients need to ensure their “big day” isn’t a big flop?

Don’t ignore these crucial pre-sale repairs:

  • Mechanical
    Your heating and air conditioning system is how old? What era is your electrical panel from? Though far from glamorous, the roof, HVAC, electrical, plumbing, and water heater are big ticket items that will draw a lot of negative press if they are on their last leg – and may affect insurability. No one wants to invest in a potential money pit. Avoid renegotiations involving large price reductions and boost buyer confidence by addressing these issues in advance.
  • Exterior
    First impressions make all the difference between a stop-by and a drive-by. Address exterior cracks, rot, paint, or siding issues alongside overgrown and weedy landscaping and piles of outdoor junk that can send potential buyers on the run from a seemingly unkempt, high-maintenance home.
  • Interior
    It may look great from the outside, but key areas in your home can send today’s buyers running from the nightmare of high renovation bills:

    • Kitchen
      With the glut of cooking shows these days, all buyers envision themselves in gourmet kitchens. Take a good look at your appliances, backsplash, cabinetry and counters, and if yours is hailing from the 1970s, look into ways to update-for-less.
    • Bath
      New grout, caulk, light fixtures and mirrors can go a long way.
    • Floors
      Floors add a lot of value. If you make only one interior investment, consider this for achieving that “wow” factor.

Are you providing your clients with the real estate selling tips they need to ensure a successful sale? Sellers are looking to your expert advice to deliver winning results. Arm yourself, with the help of Properties Online today.

Tips on Controlling numbers to influence Your Customers

What’s in a Number? Get More Sales with Number Psychology

Selling or buying a piece of land property, such as a house, is usually the biggest financial decision that you will make in your lifetime. With the high stakes of the transaction, a host of psychological factors come into play that decide the price at which the property is to be sold. You can also use a basic knowledge of psychology to set the price for the property that guarantees the maximum chance of a successful sale:

1. Say no to the 99.99 dollar habit

There’s a myth as old as business itself that removing one unit of currency from the price will convince buyers they’re getting a bargain. This old wives tale is about as helpful for procuring a sale as getting a ritualistic cleansing performed on the house by a gypsy witch to attract more buyers to it.

In the new online world of price searches, listing your house in such a manner will exclude it from the searches for houses that actually fall within your price range.

2. Forget Commas

Putting commas in between the rows of zeroes for your price range draws extra attention to the zeroes, whereas removing the commas fools the buyer on a subconscious level into believing the cost is lower than it actually is.

3. Avoid Round Numbers

Assigning your price in terms of odd numbers (eg – 170470) gives the impression that it is a more closely calculated and thus, final, price offer than if you use round numbers ( eg- 170000).

4. ‘Zero’-ing in on a Discount

While letting your client know about a discount offered on a property, make sure to write out as many zeroes as possible to give the impression of a greater discount price. Saying your client is getting a discount of $10000 dollars doesn’t sound as impressive as saying the discount is for $10000.00. The client will unconsciously associate the extra zeroes with a greater discount price.