We love technology and believe it can greatly help real estate agents. One noteworthy example is the use of QR codes for real estate. A QR (Quick Response) Code is a barcode that is readable via a smart phone. The idea is that users scan a barcode using their phone, and are then directed to a specific landing page. In real estate, we see QR codes used in several ways.
QR Codes Embedded into Print Advertising
This can definitely be useful, as it enables a prospect who looks at a print ad to scan the code and use their phone to get to the property site or to the agent website, where they can learn a lot more about the property.
QR Codes Embedded into Agent Sites
This seems to us like more hype than a useful feature. Why would anyone whip out a camera and take a picture of a QR code to bring them to a website on their mobile phone, when they could just click a link on their computer that takes them to the page?
QR Codes on For Sale Sign Riders
This is another useful tool for Agents. However, not everyone has a smart phone (yet) so Property Address Domains are much better and easier for the consumer because they can simply enter the url and go to the website, either in front of the home, or later in front of a computer.
Another issue with focusing too much on QR codes is that this marketing method pretty much eliminates anyone who doesn’t own a smart phone with internet access, and there are still plenty of those!
It will be interesting to see what new programs and platforms that utilize QR codes pop into the real estate tech field in the near future. I for one am looking forward to that!