Real estate agents overwhelmingly chose the iPad presentation app as their favorite new marketing tool in a recent Imprev survey. Asked to choose their five favorite from a list of 25 real estate marketing products, three out of four real estate professionals placed presentation apps
Continue Reading →Facebook’s move to its new timeline format requires a little getting used to, but Timeline’s visual emphasis actually works to the advantage of real estate professionals. Adding property listing photos to your Facebook updates and featuring Virtuet videos of new listings on your Faceb
Continue Reading →Recently, we’ve been talking about how to maximize the effectiveness of your Facebook business page; however, a new priority has taken precedence over any other adjustments you are making to your Facebook business page. It is now critical that real estate agents create a cover f
Continue Reading →High search engine placement is the key to driving client traffic to your real estate website, and search engine optimization (SEO) is the key to high search engine placement. It would be convenient if search engines would stop tinkering with their search algorithms so that real estat
Continue Reading →As we noted in our previous post, heavy user volume and the potential for viral sharing make Facebook an extremely useful marketing tool that can be an asset in growing your real estate business. But to keep from annoying Facebook followers and alienating potential future clients, it
Continue Reading →eferrals from satisfied clients have long been a major avenue for new business for those in the real estate business. But the number of personal referrals an agent could reasonably expect to receive from even the most satisfied client has always been limited. At most, the average home
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