Real estate market reports are extremely interesting – and valuable – to clients and to prospects. They enable clients to get detailed information about recent home sales in their neighborhood.
Since one of your main goals as a real estate professional is to make your website as “sticky” as possible – to make people stay longer on your site and return for future visits, adding market reports and recently sold properties to your agent website makes a lot of sense.
Market reports also have the added benefit of adding depth to your website. The more interactive your real estate site is, the more you fill it with relevant tools and information, the more attractive it becomes to clients and to prospects.
Our real estate sites include built-in market reports (except for non-disclosure states and counties, where this service is not available). Using tax record information and graphs provided by Zillow, your clients can run an instant report showing them all of the recent home sales in their neighborhood.
If this tool is available in your state, do remember to take advantage of it. It is one of the best tools we offer for keeping clients engaged and interested in your real estate website.