Archive by Author

Are you using single property websites for your listings? If you’re not, you’re missing on a great opportunity to impress sellers and win listings. Single property websites are web pages that are entirely dedicated to just one property. They have many different advantages that make th

A single property website used to be one of those “nice to have” things that only the especially savvy realtors use. Not anymore: as the Internet plays an increasingly bigger role in the home buying and home selling process, more and more sellers – and buyers – are expecting to see a

We love technology and believe it can greatly help real estate agents. One noteworthy example is the use of QR codes for real estate. A QR (Quick Response) Code is a barcode that is readable via a smart phone. The idea is that users scan a barcode using their phone, and are then direc

Once you have an agent website, you should make sure it’s optimized for search engines. But Search Engine Optimization (SEO) is a long-term effort to get your site to the top of the search results. It can take months until your efforts pay off and requires constant monitoring an

Adding video to your agent site also allows you to reach out and connect with more potential clients. While a text-rich website is important from an SEO point of view, adding video to your site enhances the user experience, which is an important factor in the success of any website.

SEO, or search engine optimization, is important for any website, and this is true for real estate websites as well. Essentially, SEO helps to make sure that your website will be found on the Internet. Optimizing your web site itself, or on-page optimization, is just part of your effo

Over the years, Google has been fighting against spammers and their spam sites. It was almost like a game, but it was a high-stakes game: Google's top priority was to only serve relevant, legitimate results to its users.

If you're using social media to promote your real estate business, that's great! Congrats on being sophisticated enough to use a widely available marketing tool that can make a real difference in terms of building your brand and connecting with prospects and clients.

But what does mobile have to do with real estate? A lot! As a real estate professional, you must assume that a growing number of prospects will have smartphones, and Internet access on the go.

Real estate videos are hot! They are one of the fastest growing marketing trends for real estate professionals. Perfect for a social media and for an Internet savvy generation, real estate videos provide buyers with a rich experience, they beautifully capture and highlight each listin