Referrals from satisfied clients have long been a major avenue for new business for those in the real estate business. But the number of personal referrals an agent could reasonably expect to receive from even the most satisfied client has always been limited. At most, the average home buyer or seller might be expected to share his experience and recommend his Realtor to a handful of friends and neighbors. Facebook has drastically changed the potential impact of personal referrals on real estate professionals.
The average Facebook user has 130 friends, participates in 80 community forums and spends 6 to 7 hours a month on Facebook. Someone who is buying or selling a house is likely to share details of their experience numerous times with their entire list of Facebook friends who may, in turn, share that information with their list of friends. On Facebook, a “like” or referral from a satisfied client has the potential to reach an incalculable number of potential home buyers and home sellers.
The scope of Facebook’s audience — 150 million Americans and counting — and its viral potential make Facebook a productive marketing tool for real estate agents. Agent widgets and Facebook apps make it easy to maintain a Facebook page that will draw Facebook users and make it easy for you to keep your name on the radar of potential clients. However, there is one small catch. Realtors who fail to follow best practices when using Facebook can quickly annoy and even alienate future clients.
Here’s how to stay on the good size of Facebook users and use your Facebook exposure to grow your real estate business:
- Make an effort to stay fresh. Scenic images overlaid with motivational messages tend to be over-shared on friend networks. Display your creativity and personality by using your own photos and using the status bar or text to share your thoughts, whether motivational, informative or comedic. And be careful with humor. What you find funny could be offensive to someone else.
More tips next time