blog.propertiesonline.com » google http://Blog.PropertiesOnline.com Technology Tools and Tips for the Real Estate Professional Wed, 15 May 2013 16:29:20 +0000 en-US hourly 1 Beyond Google Analytics http://Blog.PropertiesOnline.com/beyond-google-analytics/ http://Blog.PropertiesOnline.com/beyond-google-analytics/#comments Wed, 10 Apr 2013 18:30:06 +0000 Jess Maria http://Blog.PropertiesOnline.com/?p=2245 An important part of running a website – any website – is periodically checking your website statistics. After you’ve done everything you can to promote your listing website, including search engine optimization, craigslist posting and social media marketing, you need to check and see if your efforts are paying off, and fine-tune your marketing efforts accordingly. Google Analytics is an amazing tool that can help you track all sorts of facts about your website. Google Analytics is an invaluable tool for analyzing your website that delivers enterprise-class web analytics for free. In fact, if you have a website and aren’t using Google Analytics, you’re seriously missing out on some critical and usable information. Installing Google Analytics on your website can help you to track how visitors arrive at, interact on and follow calls-to-action, giving you an insider’s peek at the functionality of your website. But you may feel like it’s time to supplement or verify the data you get from GA with something more. So where else might you take a look? Get nosy with ClickTale, by watching them as they navigate your site. Where do they go, where do they place their cursors, how many clicks do they make, how long do they stay on each page? You’ll never have to guess again. Use CrazyEgg to rapidly find links on your site that aren’t leading to conversions. Then remove or change them. Use Listing Domains as a full-service web marketing shop, complete with live, advanced website statistics. Use Woopra to build a comprehensive, real-time profile and timeline for every user, tracking them from anonymous visitor to converted unique customer across multiple devices. 4Q gives you the ability to use four question surveys to capture, analyze and qualify your customers. It has been called the “best free qualitative analytics tool on the market.” More live, real time stats on visitor origin, content, searches, and more can be found using GetClicky. Learn which keywords are most important on your site with Keyword Envy, by tracking your website’s performance. Scope out your competition with SEOQuake, and find out important nuggets of information that may help explain why they rank higher than you in search engine results.       Beyond Google Analytics is a post from: Properties Online Blog

Beyond Google Analytics is a post from: Properties Online Blog

The post Beyond Google Analytics appeared first on blog.propertiesonline.com.

]]> http://Blog.PropertiesOnline.com/beyond-google-analytics/feed/ 0 Video Chat Offers Realtors New Communication Tool http://Blog.PropertiesOnline.com/video-chat-offers-realtors-new-communication-tool/ http://Blog.PropertiesOnline.com/video-chat-offers-realtors-new-communication-tool/#comments Mon, 30 Jan 2012 21:01:18 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1578 The integration of video chat with Facebook and Google+ offers Realtors and real estate firms an exciting new communication tool. Readily accessible from Facebook and Google, video chat is easier to use than Skype, making it an effective way for real estate agents to log face-time with long-distance clients. Email communications and tweets are adequate tools for transferring information about real estate listings to long-distance clients and have proven to be an effective way to quickly answer clients’ questions; but they lack the personal connection of face-to-face meetings. Video chat allows real estate agents and clients to see each other in real time while they are talking, creating a more intimate and personal communication experience. Video chat makes it possible for real estate agents to develop a personal relationship with home buyers that do not live in the area, as well as with local buyers who have extremely limited availability. The stress of finding and purchasing a home can be particularly grueling for long-distance home buyers who, by virtue of their absence, are forced to be more dependent on their Realtor than local buyers for reliable information about local schools, community services, neighborhood ambience and other issues that are important to home buyers. The ability to actually see their Realtor while discussing their housing needs and potentially suitable real estate listings can provide the extra bit of comfort and reassurance that many long-distance home buyers need. Beyond its use as a highly effective client communication tool, video chat also offers real estate firms a viable video conferencing alternative. Video chat provides the benefits of video conferencing without the need for a video conferencing system. There’s no complicated set up, specialized equipment, lag time or expense. Video chat allows real estate firms to connect agents or multiple offices in real time for weekly briefings, training sessions or idea exchanges. Video chat allows real estate companies to create an anytime anywhere virtual conference room via computer or smartphone, a considerable advantage in our highly mobile world. Make sure you’re reaping the full benefits of new real estate technology; contact Properties Online today.   Video Chat Offers Realtors New Communication Tool is a post from: Properties Online Blog

Video Chat Offers Realtors New Communication Tool is a post from: Properties Online Blog

The post Video Chat Offers Realtors New Communication Tool appeared first on blog.propertiesonline.com.

]]> http://Blog.PropertiesOnline.com/video-chat-offers-realtors-new-communication-tool/feed/ 1 Adwords and PPC for Real Estate Agents http://Blog.PropertiesOnline.com/adwords-ppc-real-estate/ http://Blog.PropertiesOnline.com/adwords-ppc-real-estate/#comments Wed, 10 Aug 2011 10:00:43 +0000 Vered http://Blog.PropertiesOnline.com/?p=751 Once you have an agent website, you should make sure it’s optimized for search engines. But Search Engine Optimization (SEO) is a long-term effort to get your site to the top of the search results. It can take months until your efforts pay off and requires constant monitoring and tweaking. In the meantime, for faster results, you can use Google Adwords. What is Google Adwords? Google Adwords is Google’s Pay-Per-Click (PPC) ad network.  PPC is an Internet advertising model, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. For example, if you work in Seattle, you would likely want to base your Adwords campaign on keywords such as “Seattle real estate,” “Seattle homes for sale” etc. If you manage your Adwords campaign well, your ad could appear on the first page of search results, under the “Sponsored Links” tab. Why Use Google Adwords? As explained by Google, Countless home buyers use Google to browse for real estate information each month. Google Adwords enable you to reach prospects in your region at all stages of their home search – while they’re looking for properties, checking out locations, and selecting an agent. Google AdWords can be a very effective  tool for sending more traffic to your real estate site. Google AdWords  offers a measurable, pay-for-performance solution that enables you to determine your costs and only pay when a prospect clicks on your ad to visit your website. You can continually monitor your campaign to see what’s working and what’s not, and you can modify or halt your campaign at any time. An important aspect of Adwords for real estate agents is that it enables you to target users by location. This allows you to reach home buyers and sellers specifically within your service area. Controlling Your Adwords Budget You should be aware that if you’re not careful, your Adwords budget can easily balloon and get out of control. If you’re just starting out with Adwords, it might be a good idea to pre-pay for your first campaign. This will ensure that you don’t go over your budget. Converting Adwords Traffic To Leads A well-managed PPC campaign is likely to increase the traffic to your site, but that traffic will stick around and turn into leads – and possibly clients – only if your site is attractive, rich in information and interactive. The last thing you want it to pay for clicks that end up bouncing off your site. Before starting your PPC campaign, make sure your agent site is as good as it can possibly be. Nice Video from the UK with more information about google Adwords: An introduction to Google AdWords   Adwords and PPC for Real Estate Agents is a post from: Properties Online Blog

Adwords and PPC for Real Estate Agents is a post from: Properties Online Blog

The post Adwords and PPC for Real Estate Agents appeared first on blog.propertiesonline.com.

]]> http://Blog.PropertiesOnline.com/adwords-ppc-real-estate/feed/ 4 Google + A good Tool for Real Estate Professionals http://Blog.PropertiesOnline.com/1409/ http://Blog.PropertiesOnline.com/1409/#comments Wed, 13 Jul 2011 23:55:40 +0000 Amanda Cornelius http://Blog.PropertiesOnline.com/?p=1409 Recently Google released a beta version of its highly-anticipated social networking platform, Google+. So far the reaction as been good with praise for the app’s design and features. Having read several reviews it seems that Google + has several built in tools that can be highly advantagious to businesses.

Google + A good Tool for Real Estate Professionals is a post from: Properties Online Blog

The post Google + A good Tool for Real Estate Professionals appeared first on blog.propertiesonline.com.

]]> http://Blog.PropertiesOnline.com/1409/feed/ 0 Real Estate Websites: Why SEO is Important http://Blog.PropertiesOnline.com/real-estate-websites-seo/ http://Blog.PropertiesOnline.com/real-estate-websites-seo/#comments Thu, 07 Jul 2011 18:27:27 +0000 Vered http://Blog.PropertiesOnline.com/?p=628 SEO, or search engine optimization, is important for any website, and this is true for real estate websites as well. Essentially, SEO helps to make sure that your website will be found on the Internet. Optimizing your web site itself, or on-page optimization, is just part of your efforts to build a web presence, but it’s certainly a major part. If a search engine bot crawls your web pages but your web pages don’t “tell” it what your site is all about, then the search engine will not be able to index your web site correctly, and people who search online for what you offer will not be able to find you. For example, if you sell real estate in Austin, Texas, your site’s title tags and copy need to include related keywords such as “Austin real estate,” “homes for sale in Austin” etc. Another important factor in determining whether your website will rank well for your main keywords is inbound links. Search engines show strong preference to websites who have links from other websites pointing at them. High quality agent site companies have tools in place to help your agent website get links. Engaging in social media will also bring you links over time, because the people you connect with will learn about your site, and if you provide useful material, they may link to it. Another important aspect of on-page search engine optimization is to add a blog to your real estate site. A blog, unlike a static site, tends to be rich in text. If you write it correctly and include your main keywords throughout the text, a blog can give your SEO efforts a significant boost. Real Estate Websites: Why SEO is Important is a post from: Properties Online Blog

Real Estate Websites: Why SEO is Important is a post from: Properties Online Blog

The post Real Estate Websites: Why SEO is Important appeared first on blog.propertiesonline.com.

]]> http://Blog.PropertiesOnline.com/real-estate-websites-seo/feed/ 0 Google Maps and Real Estate http://Blog.PropertiesOnline.com/google-maps-and-real-estate/ http://Blog.PropertiesOnline.com/google-maps-and-real-estate/#comments Fri, 21 Aug 2009 16:36:10 +0000 Amanda Cornelius http://Blog.PropertiesOnline.com/?p=154 What do you think of the way Google presents it’s real estate search? How do you think this compares with Zillow or Trulia? Google Maps and Real Estate is a post from: Properties Online Blog

Google Maps and Real Estate is a post from: Properties Online Blog

The post Google Maps and Real Estate appeared first on blog.propertiesonline.com.

]]> http://Blog.PropertiesOnline.com/google-maps-and-real-estate/feed/ 1