So you have a blog, a Facebook page and a Twitter account. Great! You’re already doing better than the majority of agents, who have yet to leverage the power of social media to promote their real estate business. But now that you’re actively participating in social media, you should keep in mind that there’s a reason it’s called “social” media – you should be social! Even if in real life you’re an introvert and don’t particularly enjoy socializing, you should view social media as your opportunity to develop an alter ego and be much more social than you are in real life. Here are a few tips on how to be social.
A blog, or a Twitter account that never gets updated could actually hurt your brand. If you have social media accounts, be social by being active on them and updating them frequently. Social media is not the place to be shy or quiet! Get yourself out there and TALK.
Listen to Others, then Respond
Another golden rule of being social that applies both to real life and to social media: listen to what others have to say – truly listen – then respond. To be social, it’s not enough to talk and spread your own agenda and ideas. You need to have real conversations with others.
You could call it Karma, or you could call it “tit for tat,” but whatever you call it, it works. If you help others in social media, linking to them from your blog, retweeting their tweets on Twitter, sharing their facebook postings with your own network, in many cases (although not always) it will come back to you in the form of others promoting YOUR content. It’s a win-win, really, so be generous.
We’ve mentioned it before – one of the golden rules of social media is that you must respect others and treat them the way you would want to be treated. Sounds familiar? Yes it does, because this golden rule applies outside of social media too! The most important thing to remember is that even though you’re interacting via a computer screen, you are talking with real people who have very real emotions and reactions. Be mindful and respectful of that.