The popularity of the iPad is on track to close the door on traditional real estate open houses. Since its introduction, iPad sales have soared. An estimated 50 million people now own iPads or their Android tablet computer clones. Their slim size, light weight, portability, internet connectivity and compatibility with mobile technology have made iPads the marketing tool of choice for real estate agents.
Easier to use and display and even more portable than laptop computers, it didn’t take iPads long to replace laptops at open houses and client meetings. Their larger screen size also gives tablets a considerable edge over smartphones when it comes to displaying property listings and running walk-through videos for home buyers.
iPads have become de rigueur at open houses. Real estate agents find tablets a convenient and eye-catching way to showcase other area properties. Touch technology still engenders a certain “oh, wow!” response that impresses home shoppers. Some real estate agents have found it profitable to join in sponsoring neighborhood open houses. Tablet tours at each property entice home shoppers to visit other area open houses. But numerous industry watchers believe that tablets and the rise of mobile communication have already rung the death knell for traditional open houses. Time-crunched home buyers would rather check out property video tours on their iPads than spend time traipsing from house to house.
The marrying of tablets and mobile technology allows real estate agents to interact with clients anytime, anywhere. Video conferencing is replacing office visits. Tweets are replacing emails. iPad and iPhone apps allow real estate agents to forward listing information and video tours to clients as soon as new listings are posted. House hunters can now peruse real estate listings from the comfort of their home or while they’re on the go. With an iPad, home buyers can check out new listings while they’re commuting to work or sitting in the parking lot waiting to pick up the soccer car pool. Tablet technology frees real estate agents and home buyers from time and place constraints, opening a new era in real estate.
If you have an iPad, you might want to check out this cool app called Open Home Pro