In an election year, it’s easy to look around you and see how location based marketing is put to use. But it isn’t just the politicians capitalizing on this mobile technology.
Asif R. Khan, president of the Location Based Marketing Association (LBMA) has seen a rise in the uptake of LBM among real estate agents. “Mobile apps and location-based services are increasingly becoming an important part of a real estate agent’s marketing arsenal, and an important part of the way prospective buyers find places to live,” he says.
Social media is continually on the rise, and estimates show that some 62% of American real-estate agents maintain a social site.
Check-ins, on social networking sites like Facebook and Foursquare, allow a person’s location to be viewed by an almost unlimited number of people online. This can present real opportunity for the saavy real estate professional. Using these tools is nearly always free, and can give you a chance to broadcast events (such as an open house) in real time.
On the mobile front, agents are early adopters. They are 38% more likely than the average SMB to have used mobile marketing in the past year, and 53% more likely to be planning use before the end of 2012, according to recent research by Borrell Associates.
Mobile app technology and the consumerization of cell phones give real estate agents the chance to see where potential clients are and engage with them at the times of greatest interest and need. SMS technology, such as Smart Lead Capture, enables the two-way exchange of information between prospect and agent, with regard to a specific property. What’s more, the process is simple and completed with a simple text.
QR codes are also making their way into the realm of real estate marketing via signage, with some exciting results. The scan function of QR eliminates the need for SMS, speeding up an already great lead generation solution. The latest technology even allows potential homebuyers to interact with properties before they view them in person, through the viewing of floor plans, photos and videos, for instance.