Categories : Mobile Technology

2012 was a big year for mobile technology and social media use – especially in the real estate sector. Mobile technology has been called a ‘Game Changer’ for the modern realtor, and social media offers a promising return on investment. Let’s take a closer look at just how real estate

Real estate agents rely on a lot of traditional marketing tools, such as signage, to promote their properties for rent or sale. The rise of the internet brought email marketing to the fore, but it is being rapidly trumped by SMS (text messaging) marketing. And SMS marketing is a great

2012’s bestselling note taker app for the iPad was Notability, and it’s no surprise. This intuitive, feature rich app allows users to take organized, media rich notes, record audio, embed photos, pictures drawn by hand, web pages, and more. Annotation, automated lists, and multiple ba

Blogger Steve Pacinelli of the Tech Savvy Agent writes that, “A lot of people like to search for homes whenever it is convenient, which may mean they are standing in line at the store, riding the bus, or sitting on their couch. Depending on where they are they may not be viewing listi

So you’ve got your business and property website(s), you’re on LinkedIn, Facebook, Twitter, Google+ and Pinterest. You use Craigslist for property listings and YouTube for branded videos. What else is out there? Here are some hot web apps & cool tech tools for real estate you migh

So, what exactly is a QR code? If you’re like many, you’re probably wondering what on Earth is a QR Code, and what’s it good for? “QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed fo

On the mobile front, agents are early adopters. They are 38% more likely than the average SMB to have used mobile marketing in the past year, and 53% more likely to be planning use before the end of 2012, according to recent research by Borrell Associates.

The digital world is going mobile. Real estate agents are already finding that a significant number of their clients are coming to them through mobile leads. To stay connected to their clients and remain successful, real estate agents and brokers are going to have to increase their ti

Keeping up with real estate technology has become a Herculean task that can gobble up hours of time. Every week seems to bring a new real estate site, software program, agent website widget or mobile app that promises to boost your income. And some do. (Listing domains, mobile website

As the digital world goes mobile (see our previous post), real estate agents are faced with a unique challenge: how to serve consumers who still live in a paper world while attracting the growing number of consumers that have embraced a completely digital and increasingly mobile lifes