Real estate agents rely on a lot of traditional marketing tools, such as signage, to promote their properties for rent or sale. The rise of the internet brought email marketing to the fore, but it is being rapidly trumped by SMS (text messaging) marketing. And SMS marketing is a great
Continue Reading →Blogger Steve Pacinelli of the Tech Savvy Agent writes that, “A lot of people like to search for homes whenever it is convenient, which may mean they are standing in line at the store, riding the bus, or sitting on their couch. Depending on where they are they may not be viewing listi
Continue Reading →So, what exactly is a QR code? If you’re like many, you’re probably wondering what on Earth is a QR Code, and what’s it good for? “QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed fo
Continue Reading →On the mobile front, agents are early adopters. They are 38% more likely than the average SMB to have used mobile marketing in the past year, and 53% more likely to be planning use before the end of 2012, according to recent research by Borrell Associates.
Continue Reading →The digital world is going mobile. Real estate agents are already finding that a significant number of their clients are coming to them through mobile leads. To stay connected to their clients and remain successful, real estate agents and brokers are going to have to increase their ti
Continue Reading →Keeping up with real estate technology has become a Herculean task that can gobble up hours of time. Every week seems to bring a new real estate site, software program, agent website widget or mobile app that promises to boost your income. And some do. (Listing domains, mobile website
Continue Reading →As the digital world goes mobile (see our previous post), real estate agents are faced with a unique challenge: how to serve consumers who still live in a paper world while attracting the growing number of consumers that have embraced a completely digital and increasingly mobile lifes
Continue Reading →Mobile communications are changing the real estate industry. The myriad apps available for smart phones are making the virtual office a reality. There is little real estate agents cannot now do from their smart phones. From responding to client queries and forwarding listing domains t
Continue Reading →Mobile communications are transforming the real estate industry. For real estate agents and brokers, mobile real estate sites and QR Code readers have become essential technology tools. There are hundreds of real estate apps available today for both Androids and iPhones; here are just
Continue Reading →Smart phones are changing the way people communicate and the way real estate agents (and lots of other folks) do business. Of the 1 billion smart phone users worldwide, more than 90 million live in the U.S., 25% of whom communicate exclusively on mobile devices. More than 84% of smart
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