Email marketing provides a handy automatic system for staying in constant touch with prospective, past and current real estate clients. It provides a quickly accessible platform for launching new listing announcements and eflyers, providing local market updates, and sending out notifi
Continue Reading →The internet offers hundreds of exciting new ways to market your real estate business. Real estate websites, email marketing campaigns, Facebook, Twitter, YouTube videos, Google AdWords, property listing domains – the list of possible marketing tools seems endless. The trick, of cour
Continue Reading →eFlyers are an easy way to send information to large numbers of clients and other real estate agents, but they can also be a powerful tool for driving traffic to your real estate website. The key to using eFlyers to boost real estate site traffic is search engine optimization. By appl
Continue Reading →“If it were possible to redirect the time and effort poured into antispam and antimalware code over the last 10 years, we’d already have colonies on Mars and probably a new form of renewable energy.” (InfoWorld). We have to agree! Spam now accounts for between 95-98 percent of
Continue Reading →It’s amazing how everyone is online these days, isn’t it? It seems like it was just yesterday when marketing folks still felt that a website is no more than “nice to have,” but when we think about it, that was back in the early nineties! Now everyone realizes that a website is an abso
Continue Reading →Email can be a great marketing tool for realtors. Sure, our main focus these days is on the Internet, and this includes having a high quality agent website filled with valuable information, and on using social media tools to connect with clients and prospects and to establish yourself
Continue Reading →In the insanely competitive real estate space, landing a client once isn’t enough: you want to stay top of mind with that client even after you have finished working for them, so that they can return to you with their future real estate needs, and – just as important – refer their fri
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