blog.propertiesonline.com » Email Marketing http://Blog.PropertiesOnline.com Technology Tools and Tips for the Real Estate Professional Wed, 22 May 2013 18:05:38 +0000 en-US hourly 1 Email Marketing for Real Estate http://Blog.PropertiesOnline.com/email-marketing-best-practices-for-real-estate-agents/ http://Blog.PropertiesOnline.com/email-marketing-best-practices-for-real-estate-agents/#comments Fri, 20 Jul 2012 19:31:21 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1888 Email marketing provides a handy automatic system for staying in constant touch with prospective, past and current real estate clients. It provides a quickly accessible platform for launching new listing announcements and eflyers, providing local market updates, and sending out notifications about upcoming open houses and special events. Email marketing has proven to be an effective tool for reminding prospects and clients that you are available to help them with their real estate needs. While it is important to test your local market, research and experience indicate that the following email best practices should pay off for real estate agents: Schedule email marketing campaigns for weekend delivery. Emails received on Saturday and Sunday when people’s schedules are more relaxed and email volumes are lighter have higher click-through rates. To obtain maximum exposure, schedule emails for early delivery, between 5 a.m. and 7 a.m. local time. People review their emails periodically throughout the day. Early delivery ensures that you don’t miss a potential client’s reading window. More people are using smartphones and tablets to access email, so make certain you optimize email campaigns for mobile devices. More is better with email. Studies show that unsubscribes are highest at a frequency rate of 2 per month and decline as email frequency hits 8 per month. Beef up emails with links. Studies have found that emails with a greater number of links generate more click-throughs. Providing searchable reference content in emails increases the chance that they will be archived for future reference. Make subscribers feel special by personalizing email campaigns and offering exclusive access to website features. Available from Properties Online, the automatic email program Drip365 allows real estate agents to quickly and easily build a database of buyers, sellers and fellow agents and mine that database for viable leads. Using Drip365, real estate professionals can create their own email marketing campaigns or use pre-built email campaigns that are ready to send. Contact Properties Online about Drip365 today and start turning your email leads into sales!   Email Marketing for Real Estate is a post from: Properties Online Blog

Email Marketing for Real Estate is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/email-marketing-best-practices-for-real-estate-agents/feed/ 5 Best Practices for Online Real Estate Marketing http://Blog.PropertiesOnline.com/best-practices-for-online-real-estate-marketing/ http://Blog.PropertiesOnline.com/best-practices-for-online-real-estate-marketing/#comments Tue, 19 Jun 2012 19:44:27 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1896 The internet offers hundreds of exciting new ways to market your real estate business. Real estate websites, email marketing  campaigns, Facebook, Twitter, YouTube videos, Google AdWords, property listing domains – the list of possible marketing tools seems endless. The trick, of course, is to use them effectively. To realize the maximum return on your investment in internet marketing, real estate agents and brokers must develop a cohesive marketing plan with well-defined goals. Creating an overriding internet marketing plan will help you select marketing products that meet specific plan goals and bring real value to your business. I t’s easy to be distracted by the cool bells and whistles of trendy new products and wind up with a mishmash of marketing products. Rather than taking a scattershot approach to marketing your real estate business, you should concentrate on selecting internet marketing products that not only address specific goals in your master plan, but also integrate seamlessly with the other online marketing products you are already using. The greatest value internet marketing provides is the ability to quickly and easily carry your message across multiple platforms. Every internet marketing plan begins with creating and maintaining a relevant agent website. To attract viewers, your website must provide buyers and sellers with practical value and must be compatible with current technology. To keep up with technology, make it a practice to search for and install new real estate plugins and productivity tools once a month. Consider your real estate website as home base for all your marketing initiatives. Everything else you do should connect back to your website, and visitors should be able to easily find and access your other marketing sites from your website. Use clickable buttons and interactive linking to direct visitors to your mobile website, social media, your blog, internet ads, etc. No matter what platform a potential customer uses to contact you, he should be able to navigate to the information he wants from that portal. More best practices next time Best Practices for Online Real Estate Marketing is a post from: Properties Online Blog

Best Practices for Online Real Estate Marketing is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/best-practices-for-online-real-estate-marketing/feed/ 0 Tips for Designing Dynamic Real Estate eFlyers http://Blog.PropertiesOnline.com/tips-for-designing-dynamic-real-estate-eflyers/ http://Blog.PropertiesOnline.com/tips-for-designing-dynamic-real-estate-eflyers/#comments Fri, 24 Feb 2012 15:04:42 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1629 eFlyers are an easy way to send information to large numbers of clients and other real estate agents, but they can also be a powerful tool for driving traffic to your real estate website. The key to using eFlyers to boost real estate site traffic is search engine optimization. By applying the same keywords, linking strategies and search engine optimization techniques used to drive traffic to your website, Facebook page, listing domains, YouTube videos and blog, your eFlyers become an integrated part of your total web presence and an additional tool for increasing your search rankings on Google, Bing and Yahoo. Follow these tips to improve the search engine optimization of your real estate eFlyers: Include keyword links to website landing pages, real estate videos and listing domains. Keep your layout visually clean. You’ll garner the greatest response with short bold headlines, short copy blocks and a few crisp photos. Use links, embedded videos and QR codes to direct flyer recipients to more detailed information. Prominently display your contact information in the top-right quarter of the page. Studies have shown that when viewing a webpage or document, the human eye goes first to the top right quadrant. With your contact information, include one-click links to your website, Facebook page, blog, Twitter feed, etc. Properties Online’s easy-to-use email builder allows real estate professionals to craft dynamic eFlyers with just a few mouse clicks. A handy real estate tool built into the Properties Online platform, Agent Announce allows real estate agents to quickly design professional-looking eFlyers and send out 1,000 to 10,000 flyers at a time in targeted or broad-spectrum email blasts. Time-saving and cost-efficient, our email builder is an excellent way to alert clients and agents to new listings, status changes and price updates. Statistic tracking allows Realtors to measure the effectiveness of eFlyer campaigns as both a real estate marketing and communication tool. With prices starting at just $10, eFlyers are a fast, easy and affordable way to send information to large groups of people. Want to try it? For a limited time, real estate professionals can get their first email blast of up to 1,000 emails free on Properties Online. Tips for Designing Dynamic Real Estate eFlyers is a post from: Properties Online Blog

Tips for Designing Dynamic Real Estate eFlyers is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/tips-for-designing-dynamic-real-estate-eflyers/feed/ 0 Spam Harvesters Are On Your Website! http://Blog.PropertiesOnline.com/spam-harvesters-are-on-your-website/ http://Blog.PropertiesOnline.com/spam-harvesters-are-on-your-website/#comments Tue, 05 Oct 2010 19:51:57 +0000 Vered http://Blog.PropertiesOnline.com/?p=1102 “If it were possible to redirect the time and effort poured into antispam and antimalware code over the last 10 years, we’d already have colonies on Mars and probably a new form of renewable energy.”  (InfoWorld). We have to agree! Spam now accounts for between 95-98 percent of all email and is not going away anytime soon. The main issue is that current solutions focus not on eliminating spam altogether, but on preventing it from getting into our inboxes. But this causes many legitimate emails to get buried in the spam folder, and also does not solve the issue of spam floating out there on the Internet, consuming bandwidth and resources. We have recently installed a program called Honey Pot, which works to blacklist spam harvesters. We have been able to report hundreds of suspicious IPs to be blacklisted. While doing this we were SHOCKED at the number of suspicious bots out there crawling our websites. We have become more aware than ever of the importance of protecting ourselves against spam. Never, ever just put your email address on the Internet, unless you’re willing to deal with an overwhelming amount of spam. If you need to place your email address online, you can either use a graphic that spam bots cannot read, or break the address so that it cannot be harvested by the bots. So, instead of me@mydomain.com you should type me (at) mydomain (dot) com. Of course, as we said above, any measures we take to protect against spam are costly and limited. For each IP we report, another one will pop out in its place. The real solution needs to come from IT companies. SOMEONE needs to find a way to kill spam before it is ever sent out. Just imagine how much faster and more efficient the Internet will be without spam! Spam Harvesters Are On Your Website! is a post from: Properties Online Blog

Spam Harvesters Are On Your Website! is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/spam-harvesters-are-on-your-website/feed/ 0 How to Grow Your Online Presence http://Blog.PropertiesOnline.com/how-to-grow-online-presence/ http://Blog.PropertiesOnline.com/how-to-grow-online-presence/#comments Tue, 21 Sep 2010 18:24:16 +0000 Vered http://Blog.PropertiesOnline.com/?p=619 It’s amazing how everyone is online these days, isn’t it? It seems like it was just yesterday when marketing folks still felt that a website is no more than “nice to have,” but when we think about it, that was back in the early nineties! Now everyone realizes that a website is an absolute must for any self-respecting business, and that includes real estate agents.

How to Grow Your Online Presence is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/how-to-grow-online-presence/feed/ 0 E-mail Tips for Real Estate Agents http://Blog.PropertiesOnline.com/e-mail-tips-for-real-estate-agents/ http://Blog.PropertiesOnline.com/e-mail-tips-for-real-estate-agents/#comments Wed, 19 May 2010 16:37:27 +0000 Vered http://Blog.PropertiesOnline.com/?p=694 Email can be a great marketing tool for realtors. Sure, our main focus these days is on the Internet, and this includes having a high quality agent website filled with valuable information, and on using social media tools to connect with clients and prospects and to establish yourself as a real estate expert. But you shouldn’t neglect email – it’s still an important communication tool for most people and can definitely help you market your real estate business.

E-mail Tips for Real Estate Agents is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/e-mail-tips-for-real-estate-agents/feed/ 1 How to Keep in Touch with Past Clients http://Blog.PropertiesOnline.com/keep-in-touch-with-past-clients/ http://Blog.PropertiesOnline.com/keep-in-touch-with-past-clients/#comments Tue, 13 Apr 2010 17:30:33 +0000 Vered http://Blog.PropertiesOnline.com/?p=604 In the insanely competitive real estate space, landing a client once isn’t enough: you want to stay top of mind with that client even after you have finished working for them, so that they can return to you with their future real estate needs, and – just as important – refer their friends, neighbors and acquaintances. Keeping in touch with former clients means, above all, being useful to them. You don’t want to nag, or to clog their inbox with annoying emails. You want to keep in touch in a way that makes you valuable, and your emails welcome. This usually means providing information such as real estate market info for their area, or useful tips for buying, selling and maintaining a home. While phone calls and cards are certainly an option, email is definitely the easiest way to keep in touch with clients. But “easy” is a relative term, and for most real estate professionals, the problem is that they are so busy keeping up with their current clients, maintaining their website and blog and looking for new leads, that it’s very difficult for them to find the time to keep in touch with past clients. The result: often, past clients fall through the cracks and eventually the connection is lost. When it’s time for them to recommend an agent, or to use a realtor, they simply don’t have you in mind – so they pick someone else. In our experience as realtors, the best way to avoid these situations and to effectively and effortlessly keep in touch with past clients is to use an email drip marketing system, which automates your emails to clients and makes sure you can stay in touch and provide valuable info with minimal effort. All you need to do is enter the client’s email address into the system, and the system does the rest automatically. Essentially, you are sending repeated, relevant messages to former clients until they are ready to use your services again, or to recommend you to a friend. Make sure past clients are repeat clients. Stay in touch! How to Keep in Touch with Past Clients is a post from: Properties Online Blog

How to Keep in Touch with Past Clients is a post from: Properties Online Blog

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