Tag Archives : Real Estate Marketing

Branding yourself as a real estate expert is an effective way to set yourself apart from the thousands of other real estate agents on the web. Creating a dynamic personal brand will give you a powerful competitive edge over other area agents and drive buyers and sellers to your door.

The majority of real estate agents and brokers have embraced the internet and now market their listings through real estate websites, both agency sites and their own personal agent sites, listing domains, eMail marketing, eFlyers, listing syndication and the many other web application

As the digital world goes mobile (see our previous post), real estate agents are faced with a unique challenge: how to serve consumers who still live in a paper world while attracting the growing number of consumers that have embraced a completely digital and increasingly mobile lifes

Smart phones are changing the way people communicate and the way real estate agents (and lots of other folks) do business. Of the 1 billion smart phone users worldwide, more than 90 million live in the U.S., 25% of whom communicate exclusively on mobile devices. More than 84% of smart

Easy to use and fun to browse, the popular social network Pinterest offers Realtors a creative new real estate marketing tool. Already a proven traffic-builder, the network’s phenomenal referral rate offers tremendous network-building potential. Named one of the Top 10 Social Ne

Pinterest is the hot, new social media toy everyone is talking about. Launched barely a year ago, the new social network caught fire almost immediately, pushing its way into mainstream consciousness at the beginning of the year when the number of Pinterest site visitors crossed the on

Listing domains are one of the hottest tools in the real estate agent’s tool bag. Creating an individual property website for each of your property listings is not only an important search engine optimization (SEO) tool for driving traffic (and potential home buyers) to your real esta

Facebook’s move to its new timeline format requires a little getting used to, but Timeline’s visual emphasis actually works to the advantage of real estate professionals. Adding property listing photos to your Facebook updates and featuring Virtuet videos of new listings on your Faceb

Recently, we’ve been talking about how to maximize the effectiveness of your Facebook business page; however, a new priority has taken precedence over any other adjustments you are making to your Facebook business page. It is now critical that real estate agents create a cover f

As we noted in our previous post, heavy user volume and the potential for viral sharing make Facebook an extremely useful marketing tool that can be an asset in growing your real estate business. But to keep from annoying Facebook followers and alienating potential future clients, it