Categories : Social Media

According to the 2011 REALTOR® Technology Report by NAR, 90% of brokers and 91% of agents use social media, primarily to engage with consumers and other real estate professionals. The trend is growing almost exponentially. Most readers will be quite familiar with the main general soci

The NAR tells us that 73% of home sellers would choose a real estate agent who uses video to sell their property over one who does not. That means the small 3% of agents who are actually using video have a major advantage. Are you one of them? Why use video to sell real estate? Well,

According to the National Association of Realtors (NAR), 90.5% of real estate agents and brokers use social media to some extent. Media Examiner tells us that 83% of marketers indicate that social media is important to the success of their business. And the 2012 State of Inbound Marke

Did you know Linkedin has redesigned their Company Pages? In early October, LinkedIn’s company pages redesign initiative became available to all LinkedIn users. Sample of the new company pages designs can be seen in this slideshare: 6 Newly Redesigned LinkedIn Company Pages from Linke

So, what exactly is a QR code? If you’re like many, you’re probably wondering what on Earth is a QR Code, and what’s it good for? “QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed fo

When best practices are followed, Facebook can be a valuable real estate tool, producing a substantial return on your investment in the form of likes, shares and comments -- the currency of influence on Facebook.

Welcome to Part 3 of a 3-part series on social media statistics. We’ve already noted some very impressive statistics on Facebook and Twitter. Today, we’ll look at LinkedIn – that more ‘professional’ social media cousin – and see what the numbers show. LinkedIn is often referred to as

Facebook can be a useful tool for real estate professionals. When smartly used, Facebook can act like a supercharged digital equivalent of word-of-mouth recommendations. Each like, share or comment starts your name (and a link back to your Facebook page) circulating among an ever-wide

Welcome to Part 2 of a 3-part series on social media statistics. In our first post, we looked at some recent Facebook statistics. Today, we’ll explore Twitter and some numbers that might make you stop and think, “Wow!” Twitter is the reigning king of microblogging sites. When it launc

Welcome to Part 1 of a 3-part series on social media statistics. As we’ve discussed in previous posts, your online presence, such as your property website, is important. Social media is a critical tie in. Check out some of these stats and you’ll soon see why not participating means yo