According to the National Association of Realtors (NAR), 90.5% of real estate agents and brokers use social media to some extent. Media Examiner tells us that 83% of marketers indicate that social media is important to the success of their business. And the 2012 State of Inbound Marke
Continue Reading →When best practices are followed, Facebook can be a valuable real estate tool, producing a substantial return on your investment in the form of likes, shares and comments -- the currency of influence on Facebook.
Continue Reading →Facebook can be a useful tool for real estate professionals. When smartly used, Facebook can act like a supercharged digital equivalent of word-of-mouth recommendations. Each like, share or comment starts your name (and a link back to your Facebook page) circulating among an ever-wide
Continue Reading →Facebook’s move to its new timeline format requires a little getting used to, but Timeline’s visual emphasis actually works to the advantage of real estate professionals. Adding property listing photos to your Facebook updates and featuring Virtuet videos of new listings on your Faceb
Continue Reading →Recently, we’ve been talking about how to maximize the effectiveness of your Facebook business page; however, a new priority has taken precedence over any other adjustments you are making to your Facebook business page. It is now critical that real estate agents create a cover f
Continue Reading →As we noted in our previous post, heavy user volume and the potential for viral sharing make Facebook an extremely useful marketing tool that can be an asset in growing your real estate business. But to keep from annoying Facebook followers and alienating potential future clients, it
Continue Reading →eferrals from satisfied clients have long been a major avenue for new business for those in the real estate business. But the number of personal referrals an agent could reasonably expect to receive from even the most satisfied client has always been limited. At most, the average home
Continue Reading →Facebook business pages have become a marketing necessity for real estate agents. A Facebook presence puts your brand and your product where home buyers, home sellers and other real estate industry professionals are most likely to see them. According to a 2011 Nielsen Social Media Rep
Continue Reading →Despite uncertainty over who will emerge victorious from the Google-Facebook smackdown, real estate agents have little to lose and much to gain by getting in on the ground floor and setting up a Google business page now. There is a basic difference in the way Google and Facebook busin
Continue Reading →Chicago area Realtors are trying out a new real estate widget that allows them to extend their social media presence by beefing up their ability to share real estate listings. Available to Chicagoland real estate agents and brokers, Share My Listings is a new real estate widget develo
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