blog.propertiesonline.com » twitter http://Blog.PropertiesOnline.com Technology Tools and Tips for the Real Estate Professional Wed, 15 May 2013 16:29:20 +0000 en-US hourly 1 Social Media Stats You Should Care About: LinkedIn (Part 3) http://Blog.PropertiesOnline.com/social-media-stats-you-should-care-about-linkedin-part-3/ http://Blog.PropertiesOnline.com/social-media-stats-you-should-care-about-linkedin-part-3/#comments Tue, 16 Oct 2012 01:02:39 +0000 Jess Maria http://Blog.PropertiesOnline.com/?p=2103 Welcome to Part 3 of a 3-part series on social media statistics. We’ve already noted some very impressive statistics on Facebook and Twitter. Today, we’ll look at LinkedIn – that more ‘professional’ social media cousin – and see what the numbers show. LinkedIn is often referred to as “Facebook for professionals.” Less of a friend and photo sharing site, it is a networking site for professionals the world over to share they careers, skills, job opportunities and more. As of November 2011, LinkedIn boasted 135 users across 200 countries, 57 million of them in the United States. What’s more, professionals are signing up to join LinkedIn at a rate of more than two new members per second. LinkedIn can provide an outstanding platform to build your brand, detail your professional achievements and receive accolades and recommendations from your clients, colleagues and business associates. The site also provides a unique way to collaborate and resolve business challenges with other professionals in your line of business. Join relevant real estate groups, ask questions, share challenges and solutions, network, find similarities, ask for help, offer and seek for jobs, and explore opportunities. You see, LinkedIn members are sharing insights and knowledge in more than 1 million groups, and 75 of the Fortune 100 companies now use LinkedIn as part of their corporate hiring solution. LinkedIn is an incredible supplement to your online social media presence. It allows you to paint an extremely detailed picture of yourself and your business, to better showcase your website, your properties for sale, your activities, and more. It’s time to get involved. Also see: Social Media Stats You Should Care About: Facebook (Part 1)   Social Media Stats You Should Care About: Twitter (Part 2)   Social Media Stats You Should Care About: LinkedIn (Part 3) is a post from: Properties Online Blog

Social Media Stats You Should Care About: LinkedIn (Part 3) is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/social-media-stats-you-should-care-about-linkedin-part-3/feed/ 0 Social Media Stats You Should Care About: Twitter (Part 2) http://Blog.PropertiesOnline.com/social-media-stats-you-should-care-about-twitter-part-2/ http://Blog.PropertiesOnline.com/social-media-stats-you-should-care-about-twitter-part-2/#comments Sun, 07 Oct 2012 02:42:28 +0000 Jess Maria http://Blog.PropertiesOnline.com/?p=2097 Welcome to Part 2 of a 3-part series on social media statistics. In our first post, we looked at some recent Facebook statistics. Today, we’ll explore Twitter and some numbers that might make you stop and think, “Wow!” Twitter is the reigning king of microblogging sites. When it launched six years ago, it left a lot of people shaking their heads. But today, the site has more than 465 million account holders who send more than 175 million tweets a day into the twittersphere. These numbers will soon be obsolete, considering that 11 new Twitter accounts are created every second, and the site grows by approximately 1 million accounts every day. A year after its launch, Twitter was valued at $5 million. That year it raised $1 million. Two billion tweets were posted in 2009, and the site raised $35 million – a massive jump in just two years. In 2010, the site was revalued at an astounding $3.7 billion, and it raised $200 million. The United States is home to the largest proportion of Twitter users, with 170.7 million account holders. While the web remains the most popular access point for users (64%), 16% access Twitter from their mobile phones, and 10% primarily use a Twitter client. Interesting content is cited as the #1 reason to re-tweet. Sounds simple, right? Give your followers something they want to see, read or hear, and they’ll probably pass it on. Make it funny, and you’ve got 66% of followers willing to share. Incentives attract some 32% of re-tweets. Here’s how tweeters decide who to follow: • 69% follow other tweeters who have been suggested by friends • 47% follow tweeters they found in an online search • 44% follow tweeters suggested by Twitter • 31% follow promotions Your friend network can be very powerful here – ask them to follow and recommend you, locally and otherwise. Marketing your real estate business online can be expensive. But tools like Twitter provide you with free opportunities to reach hundreds or thousands of people, quickly and easily. Properties Online can help you to simply integrate your web property sites with social media platforms like Twitter. The time is now. Join us next time for the final installment of this 3-part series, when we’ll explore some fascinating LinkedIn statistics. Social Media Stats You Should Care About: Twitter (Part 2) is a post from: Properties Online Blog

Social Media Stats You Should Care About: Twitter (Part 2) is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/social-media-stats-you-should-care-about-twitter-part-2/feed/ 1 Data Sharing Widgets Expand Realtors’ Social Media Reach http://Blog.PropertiesOnline.com/data-sharing-widgets-expand-realtors-social-media-reach/ http://Blog.PropertiesOnline.com/data-sharing-widgets-expand-realtors-social-media-reach/#comments Fri, 03 Feb 2012 15:26:57 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1582 Chicago area Realtors are trying out a new real estate widget that allows them to extend their social media presence by beefing up their ability to share real estate listings. Available to Chicagoland real estate agents and brokers, Share My Listings is a new real estate widget developed and offered by Midwest Real Estate Data (MRED). Designed to put the full power of social media in the hands of MRED realtors, Share My Listings is compatible with Facebook, Twitter, LinkedIn and other popular social media applications. The new real estate widget allows MRED members to share real estate listing domains on Facebook, Twitter and other supported social media sites. The widget also enables the creation of embedded links to connect listings to real estate blogs, Facebook business pages, and real estate websites. According to MRED, since the first of the year the widget has generated 175,000 web hits from potential clients in 387 Illinois cities, all 50 states and 101 countries worldwide. Realtors and real estate brokers that want to quickly expand their social medial reach might check with their local MLS provider to see whether a similar widget is available in their area. However, there’s no need to wait on your local MLS provider to tap the full power of social media. Properties Online has developed powerful social media widgets that allow real estate agents and brokers to expand into social media immediately. Easy to use, real estate agents can expect quick results when they add our Facebook app and Twitter widget to their real estate listing services on Properties Online. Our Facebook app makes it easy to post all your listings to your Facebook business page. Our Facebook app automatically creates links from Facebook postings to your website or listing domains and updates your Facebook tab whenever listings are updated. One-click publishing makes it easy to publish new listings to your wall. Our Twitter widget makes it easy for you to have a “conversation” with clients. Twitter is an excellent real estate tool for answering client questions and notifying them of new listings. Data Sharing Widgets Expand Realtors’ Social Media Reach is a post from: Properties Online Blog

Data Sharing Widgets Expand Realtors’ Social Media Reach is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/data-sharing-widgets-expand-realtors-social-media-reach/feed/ 2 Twitter Best Practices for Real Estate Agents http://Blog.PropertiesOnline.com/twitter-best-practices-for-real-estate-agents/ http://Blog.PropertiesOnline.com/twitter-best-practices-for-real-estate-agents/#comments Fri, 13 Jan 2012 17:29:05 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1527 Most consumers have a love-hate relationship with Twitter. They love the immediacy Twitter affords but are quickly annoyed when someone clogs their feed with spam-like tweets. When used effectively, Twitter can be a powerful communication and brand-building tool for real estate agents. On the flip site, real estate agents that tweet too frequently or fail to provide value in their tweets run the risk of alienating current and future clients. Opinions about the most effective way to use Twitter as a social media tool have been split fairly evenly between broadcasting and conversation, Twitter’s two most prominent uses; however, a study by social media scientist Dan Zarrella, tips the scales decidedly toward broadcasting. In an analysis of actual Twitter usage posted to his blog, Zarrella found that broadcast tweets generated a higher re-tweet rate than conversation tweets. Zarrella equated higher re-tweet rates with superior ability to spread information and disseminate marketing messages. In his study, Zarrella discovered two interesting correlations that real estate agents should be considered Twitter Best Practices: Tweets that contain links have a noticeably higher re-tweet rate. Zarrella found that Twitter feeds with a 60% to 80% link percentage resulted in the highest re-tweet rates. Tweets that generate few replies also enjoy high re-tweet rates. Zarrella discovered that Twitter feeds with 0% to 10% reply rates enjoyed the highest re-tweet percentages. Zarrella’s take-away: Broadcasting interesting and information-rich content is a more effective use of Twitter than conversation. Twitter “conversations” appear to be a fad that is nearing the end of its 15 minutes of fame as Americans tire of the glut of trivial tweets that clog Twitter feeds. The ascendency of far more versatile smartphones as the nation’s go-to communication device has ensured the eventual demise of Twitter as a conversation medium. However, Twitter’s broadcast value still makes it an effective real estate tool. Sending out 2 to 3 information-rich tweets per day can help you build your brand and expand your client base. For information on how Properties Online can help you optimize the use of social media to grow your real estate business, visit our website. Twitter Best Practices for Real Estate Agents is a post from: Properties Online Blog

Twitter Best Practices for Real Estate Agents is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/twitter-best-practices-for-real-estate-agents/feed/ 0 Best time for Real Estate Professionals to Social Network http://Blog.PropertiesOnline.com/best-time-for-real-estate-professionals-to-social-network/ http://Blog.PropertiesOnline.com/best-time-for-real-estate-professionals-to-social-network/#comments Wed, 20 Jul 2011 23:15:40 +0000 Amanda Cornelius http://Blog.PropertiesOnline.com/?p=1425 If your like most real estate professional, you like the idea of social networking but finding the time to "network" can be daunting. When it comes to social networking, remember quality is better than quantity. You don't have to spend all day on facebook or twitter to be a good social marketer.

Best time for Real Estate Professionals to Social Network is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/best-time-for-real-estate-professionals-to-social-network/feed/ 0 Leveraging Social Media to Help Your Real Estate Business http://Blog.PropertiesOnline.com/social-media-and-real-estate/ http://Blog.PropertiesOnline.com/social-media-and-real-estate/#comments Mon, 07 Mar 2011 19:12:09 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=776 Many of us were quite suspicious about social media at first, taking a “wait and see” approach, unwilling to invest the time and work needed to participate in social media. But it’s becoming very clear that social media is here to stay, and that not participating in social media is quite costly in terms of lost business opportunities. Here are a few tips to help you leverage social media to promote your real estate business. Accept That You Need To Be There The first step is accepting that you need to have a social media presence – that social media should be part of your marketing mix and is just as important as email marketing or printed brochures. The main reason you should be there is that a big part of your audience is there – more and more people are using social media, and many are using the Internet, including social media, during their search for a home. Choose Your Social Media Channels There are lots of ways to connect and interact with prospects, including a blog, Facebook, Twitter, Flickr, Foursquare and more. But you don’t have to be everywhere. We think that a blog and a Facebook page are a must. All the rest are optional, and you can experiment with them as you go along and see if they work for you. Why You Need a Blog A blog is great for helping your search engine rankings, especially if you make sure you optimize your blog posts for search engines – figure out your main keywords, the words that people will use to find your agent site, and sprinkle them throughout your blog posts, but don’t overdo it! Always make sure your text reads naturally. In addition to being great for SEO, a blog is also a wonderful way to build your brand, show your expertise and establish credibility. Why We Love Facebook Facebook is such a rich social network, no wonder people are putting up with its less-than-stellar customer service.  You can create a personal Facebook portfolio, or start a Facebook page for your business. In either case, you can fill your Facebook page with notes, photos, videos, comments, and lots more – there are tons of Facebook apps that make this platform an amazing tool for showcasing your expertise and for interacting with others. Do it Gradually Social media can be overwhelming at first. Our advice is to enter this space gradually, starting with just one channel, and adding more channels to the mix only after you have mastered the previous social media channel. Manage Your Time Wisely Our last tip is perhaps the most important one. Social media can be a huge time suck – it’s very easy to spend hours writing your blog, adding plugins and tweaking with your blog’s theme, and the same is true for Facebook.  But you have a business to run after all, so make sure that you limit the time you spend on social media activities each day. We recommend spending no more than an hour each day doing social media activities. Leveraging Social Media to Help Your Real Estate Business is a post from: Properties Online Blog

Leveraging Social Media to Help Your Real Estate Business is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/social-media-and-real-estate/feed/ 1 Our Top Picks for Mobile Apps in 2010 http://Blog.PropertiesOnline.com/top-mobile-apps-2010/ http://Blog.PropertiesOnline.com/top-mobile-apps-2010/#comments Wed, 29 Dec 2010 17:38:08 +0000 Vered http://Blog.PropertiesOnline.com/?p=810 As more and more Internet users are accessing the Internet via mobile devices, a growing number of companies and sites are responding to the need of mobile users for a user-friendly Internet experience. Traditional sites have yet to offer a user-friendly experience to mobile users. In the meantime, mobile apps make mobile Internet access fast and easy. These are our top picks for mobile apps for 2010. Foursquare Foursquare is a mobile social network that allows users to share their location with friends by “checking in” on their mobile device when they go into a location such as a restaurant. Foursquare is also a game, enabling users to earn points and badges. Foursquare is fun for users, and good for businesses, many of whom adopt it as part of their customer loyalty program. Foursquare can be a great tool for real estate agents because of its location-based focus. KWKLY KWKLY provides homebuyers an easy way to get rich property information straight from the MLS to their web enabled mobile phone. Kwkly  connects agents with buyers, delivering buyers the property info along with participating agents’  contact info. It can be a great lead gen tool for agents. TweetDeck TweetDeck is a Twitter app that enables users to access and use Twitter from their mobile devices. It’s ideal for agents, becuase agents are always on the go and need to be able to access Twitter from a mobile device. TweetDeck also has a Facebook integration that enables users to access and use Facebook from their mobile phone. Zillow Zillow is one of the largest real estate websites in the US. It offers users free real estate information.  Agents have many ways to promote their business on this site, including adding their listings, advertising, and being active and helpful on the Zillow community. Responding to the mobile revolution, Zillow offers free mobile apps to its users, enabling them to access real estate information from their mobile devices. Yelp Yelp is an online community that enables users to rate local businesses, including real estate agents. Every business owner can set up a free Yelp account to post offers, photos and to message their customers. Agents can also advertise on Yelp. Yelp has responded to the mobile revolution by creating mobile sites and apps for mobile Web users, including http://m.yelp.com for cell phones, Yelp for iPhone, Yelp for BlackBerry, Yelp for Palm Pre, and Yelp for Android. Our Top Picks for Mobile Apps in 2010 is a post from: Properties Online Blog

Our Top Picks for Mobile Apps in 2010 is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/top-mobile-apps-2010/feed/ 1 How to Be Social http://Blog.PropertiesOnline.com/how-to-be-social/ http://Blog.PropertiesOnline.com/how-to-be-social/#comments Mon, 06 Sep 2010 17:33:15 +0000 Vered http://Blog.PropertiesOnline.com/?p=792 So you have a blog, a Facebook page and a Twitter account. Great! You're already doing better than the majority of agents, who have yet to leverage the power of social media to promote their real estate business. But now that you're actively participating in social media, you should keep in mind that there's a reason it's called "social" media - you should be social! Even if in real life you're an introvert and don't particularly enjoy socializing, you should view social media as your opportunity to develop an alter ego and be much more social than you are in real life. Here are a few tips on how to be social.

How to Be Social is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/how-to-be-social/feed/ 0 Why Twitter? http://Blog.PropertiesOnline.com/twitter-real-estate/ http://Blog.PropertiesOnline.com/twitter-real-estate/#comments Mon, 30 Aug 2010 20:58:57 +0000 Vered http://Blog.PropertiesOnline.com/?p=796 Twitter is a fascinating phenomenon. When it just started, many were wondering, "What's the appeal?" You're basically limited to posting VERY short messages (140 characters including spaces is NOT a lot!) and it's not as rich as Facebook - you can only post text, although there are tools that enable posting richer media such as photos to Twitter.

Why Twitter? is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/twitter-real-estate/feed/ 1 Free Internet Tools for Agents http://Blog.PropertiesOnline.com/free-internet-tools-for-agents/ http://Blog.PropertiesOnline.com/free-internet-tools-for-agents/#comments Tue, 10 Aug 2010 17:08:49 +0000 Vered http://Blog.PropertiesOnline.com/?p=740 People these days expect much more from their Internet experience than they used to expect just a few years ago. These days, a website needs to be fresh, fun, interesting, and - above all - interactive. Here are a few free tools you can use to provide Internet users with what they're looking for. They will reward you by staying longer on your site, and - hopefully - by referring friends and by becoming your clients.

Free Internet Tools for Agents is a post from: Properties Online Blog

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