Real Estate Technology Is Key to Agent Success. Keeping up with new real estate technology in a constantly changing digital universe can be a challenge. A good resource is the annual Innovator Awards sponsored by Inman News which spotlight the year’s best real estate technology tools (see our previous post). Today we continue our summary of 2012 Innovator Award finalists and the changes they are bringing to the real estate industry:
- Real estate websites are ramping up consumer services. Catering to consumer demand for information, savvy Realtors are expanding property and community information and adding interactive features to their websites. On the forefront are RealtyAustin.com which has added property tax information and price per square foot to the wealth of information already offered on its website and Seattle-based Redfin.com which offers do-it-yourself comparative market analysis tools.
- MLS are becoming stronger service partners. In some areas (notably California and Denver, Colorado) multiple listing services are collaborating to consolidate MLS and IDX services into a single, accessible platform that can be used regionally or even state-wide. Some MLS have also started offering listing syndication, mobile services and other tech features to their members; and a growing number are using public pages to actively direct consumer searches to member Realtors.
- Brand image development and protection is gaining importance. RealSatisfied is taking the Angie’s List approach to agent branding, soliciting feedback directly from clients and working to create standardized evaluation tools for the industry.
Info, info, info is replacing the real estate industry’s old refrain: location, location, location. Today’s plugged-in consumers want to know everything about a property and the community it is located in before they’ll even think about scheduling a walk-through — and they want that info NOW! Real estate brokers and agents that invest in technology that allows them to deliver the information consumers want will succeed.
Properties Online offers a full range of real estate website, social media, lead generation and technology tools designed to help agents and brokers grow their real estate businesses. Contact us today to find out how we can help you succeed.