The National Association of Realtors recently collaborated with Google to research digital habits of home buyers, to “better understand the evolving role of digital media in the consumer home search process.” The result? A realization that today’s home shopper is über-connected, to sa
Continue Reading →2012’s bestselling note taker app for the iPad was Notability, and it’s no surprise. This intuitive, feature rich app allows users to take organized, media rich notes, record audio, embed photos, pictures drawn by hand, web pages, and more. Annotation, automated lists, and multiple ba
Continue Reading →An important part of running a website – any website – is periodically checking your website statistics. After you’ve done everything you can to promote your listing website, including search engine optimization, craigslist posting and social media marketing, you need to check and see
Continue Reading →As we start the year, we can anticipate a lot of lists – both predictions and recaps. Later in 2013, we’ll be sure to take a look at how real estate agents used technology throughout the whole of 2012. Before that, however, let’s recap 2011 stats for a frame of reference. Most valuabl
Continue Reading →As a real estate sales agent, developing lasting, trustworthy and confident relationships is a must. In person, this is probably something you cultivate on a daily basis. But how do you manage to build meaningful relationships on the internet? Adding live chat to your website might be
Continue Reading →Too many things on your plate? Struggling with bits of scrap paper, notes drawn on napkins and reminders haphazardly loaded into your phone? With Evernote, you can do away with all of that. Basic Evernote service is free, and premium service is just $45 per year, or $5 per month. As a
Continue Reading →We’ve talked previously about the NAR statistic that 87% of prospective home buyers start their search online. And for most web users, Google remains the default search engine. In fact, it is the most-used search engine for researching and purchasing real estate information and servic
Continue Reading →Info, info, info is replacing the real estate industry's old refrain: location, location, location. Today's plugged-in consumers want to know everything about a property and the community it is located in before they'll even think about scheduling a walk-through -- and they want that
Continue Reading →A well-designed website is an essential tool for today’s real estate agent. While you can contract with a local independent web designer or even design your own website, working with a company like Properties Online that specializes in real estate websites and real estate technology t
Continue Reading →Time is a hot commodity in the real estate profession. It's the thing you need most, but never have enough of. So when push comes to shove, where do you invest your time? Obviously, time spent with clients promises the highest return on investment.
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