When best practices are followed, Facebook can be a valuable real estate tool, producing a substantial return on your investment in the form of likes, shares and comments -- the currency of influence on Facebook.
Continue Reading →Info, info, info is replacing the real estate industry's old refrain: location, location, location. Today's plugged-in consumers want to know everything about a property and the community it is located in before they'll even think about scheduling a walk-through -- and they want that
Continue Reading →Time is a hot commodity in the real estate profession. It's the thing you need most, but never have enough of. So when push comes to shove, where do you invest your time? Obviously, time spent with clients promises the highest return on investment.
Continue Reading →Among real estate professionals, IDX websites are garnering the greatest share of technology investment dollars; but there are a number of other technology tools that Realtors are finding helpful enough to warrant a sizeable investment. At the top of the real estate tech heap, Interne
Continue Reading →Agents and brokers that deal in commercial real estate are using technology tools to boost business efficiency -- and profits. A recent airing of America's Commercial Real Estate Show revealed the must-have real estate technology tools favored by industry leaders. (Free downloads of s
Continue Reading →Real estate agents and brokers are making heavy investments in technology tools to grow their businesses. A recent ActiveRain and Market Leader survey of more than 2,000 real estate professionals found a marked increase in spending on technology and tech-related internet and social me
Continue Reading →Winners of the 2012 Innovator Awards won’t be announced until the final day of the Real Estate Connect conference currently underway in San Francisco; but Inman News, which sponsors the annual event, recently announced this year’s finalists in the annual recognition of the
Continue Reading →The 2012 Real Estate Connect conference is currently underway in San Francisco, and it will be interesting to see which new technology tools receive the nod as this year’s best when the annual Innovator Awards are announced. Now in its 16th year, the Inman News-sponsored nationa
Continue Reading →You don’t need those funky cardboard glasses to watch them, but they carry the some eye-popping “wow” factor as the latest Hollywood blockbuster. Reach-out-and-touch-me 3-D video tours are the hottest new real estate marketing tool in ultra-competitive markets like Miami and Vancouver
Continue Reading →Keeping up with real estate technology has become a Herculean task that can gobble up hours of time. Every week seems to bring a new real estate site, software program, agent website widget or mobile app that promises to boost your income. And some do. (Listing domains, mobile website
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