blog.propertiesonline.com » Real Estate Websites http://Blog.PropertiesOnline.com Technology Tools and Tips for the Real Estate Professional Wed, 15 May 2013 16:29:20 +0000 en-US hourly 1 Secure Listings with Single Property Websites http://Blog.PropertiesOnline.com/secure-listings-with-single-property-websites/ http://Blog.PropertiesOnline.com/secure-listings-with-single-property-websites/#comments Wed, 15 May 2013 16:23:45 +0000 Vered http://Blog.PropertiesOnline.com/?p=574 Are you using single property websites for your listings? If you’re not, you’re missing on a great opportunity to impress sellers and win listings. Single property websites are web pages that are entirely dedicated to just one property. They have many different advantages that make them an important tool in any realtor’s marketing arsenal. Single property websites provide a one-stop destination for buyers who want info on the property. They can be used to promote the property in social media, and they are great for SEO because they include the property’s address in the URL. Above all, property websites impress sellers. We haven’t yet come across even a single seller who remained indifferent to their house being featured on a website that is fully dedicated to that house! Sellers love single property websites because they create a highly professional, beautifully packaged presentation of their house. The best single property websites, such as those offered by Listing Domains, enable you to create a demo website and present it to potential clients. Doing so almost guarantees that you would land the listing because it shows the sellers how hard you are willing to work for them (of course, they don’t know how easy these websites are to set up!). It also shows them that you are Internet savvy and that you are going to use advanced marketing methods to promote their property. Surprisingly, single property websites are very affordable. For a one-time fee of $60, agents who set up a Listing Domains property site get a high-quality, professional looking website that stays live for a full year and helps them secure listings, keep sellers happy, attract buyers, and establish themselves as Internet-savvy real estate professionals. Another option is to get a subscription to Listings Unlimited where you pay only $25/Month to host up to 25 Websites at any given time. Listings Unlimited includes a 3rd level domain name (12North.isForSale.com) with an option to purchase a premium domain and a custom sign rider. Secure Listings with Single Property Websites is a post from: Properties Online Blog

Secure Listings with Single Property Websites is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/secure-listings-with-single-property-websites/feed/ 0 Why Use Video to Sell Real Estate http://Blog.PropertiesOnline.com/why-use-video-to-sell-real-estate/ http://Blog.PropertiesOnline.com/why-use-video-to-sell-real-estate/#comments Wed, 24 Apr 2013 19:21:24 +0000 Jess Maria http://Blog.PropertiesOnline.com/?p=2626 The NAR tells us that 73% of home sellers would choose a real estate agent who uses video to sell their property over one who does not. That means the small 3% of agents who are actually using video have a major advantage. Are you one of them? Why use video to sell real estate? Well, if getting a leg up on some 97% of your competition to attract nearly ¾ of sellers isn’t reason enough, read on. People like video, and the statistics back it up. While the average web user spends 48 seconds on a website, the same user spends close to 6 minutes (5 minutes, 50 seconds) on a website that has video. It’s simple, really. If your real estate website and individual property websites include video, your visitors are likely to stay longer. And the longer a user stays on your website, the more likely they are to translate into a lead. Video is said to be a whopping 53 times more effective at drawing people in than text alone! Since 2009, video traffic from mobile devices has increased 5000%. Every day, YouTube receives 4 billion video views, and the site has predicted that this year (2013), 90% of web traffic will be video. And websites that include relevant, optimized video are 57% more likely to be on page one of Google than those that do not. Single property websites allow real estate agents and brokers to market each property to its fullest, instilling a sense of trust and competency with both sellers and buyers. Filled with images, rich text, floor plans, neighborhood information and mortgage tools, single property websites convey a strong message of professionalism. Video is today a critically important piece of the puzzle. Video gives potential home buyers a much richer online experience than video alone. The movement created by video brings still shots to life, giving viewers a feeling of walking through the home themselves. Adding video to your property websites sells more real estate by inviting more interest, more attraction and more leads. Are you ready?   Visit www.virtuets.com to get started using video to sell real estate now.   Why Use Video to Sell Real Estate is a post from: Properties Online Blog

Why Use Video to Sell Real Estate is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/why-use-video-to-sell-real-estate/feed/ 0 Get More Real Estate Leads Through Your Website http://Blog.PropertiesOnline.com/get-more-real-estate-leads-through-your-website/ http://Blog.PropertiesOnline.com/get-more-real-estate-leads-through-your-website/#comments Sat, 20 Apr 2013 18:58:53 +0000 Jess Maria http://Blog.PropertiesOnline.com/?p=2622 There is no shortage of web development options for the professional real estate agent. But how can you ensure that what you end up with after your financial investment is, in fact, a professionally designed, high quality agent website that actually works to bring you more leads? Get more real estate leads through your website by making smart online choices and thinking comprehensively. Whether you’re a sole agent, a real estate office full of agents or a property manager, professional real estate website builders like RealEstateSites.com are your answer to a web solution that actually delivers sellers and buyers. Your website, which can be up and running within mere minutes—REALLY!—is only one part of the total package. When you’re looking for a website solution that will deliver leads, look for an integrated package that can also provide: Customizable design Personalized domain name Mobile website version Unlimited pages and links Unlimited photos and graphics Full screen photo tour Social media integration Video builder technology Craigslist integration Listing sindication Micro property sites IDX property search (MLS) CRM RSS feeds Interactive maps Neighborhood data Market reports Recently sold homes QR Code generator Postcard printing Agent blast e-marketing lists and functionality Property widgets Drip marketing Text leads Google Analytics plug-in PayPal integration YouTube plug-in Zillow market data MSN Live Earth Custom domain riders Free trial period You see how quickly a basic real estate website can turn into so much more. Trusting an expert to put all the puzzle pieces together makes good business sense, and allows you to focus your time on what you do best: selling real estate. Still not convinced? Try setting up a free demo website right now, and see just how easy it is to start generating more real estate leads online. Get More Real Estate Leads Through Your Website is a post from: Properties Online Blog

Get More Real Estate Leads Through Your Website is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/get-more-real-estate-leads-through-your-website/feed/ 0 10 Simple Ways to Boost your Real Estate Website Ranking http://Blog.PropertiesOnline.com/10-simple-ways-to-boost-your-real-estate-website-ranking/ http://Blog.PropertiesOnline.com/10-simple-ways-to-boost-your-real-estate-website-ranking/#comments Wed, 03 Apr 2013 19:36:36 +0000 Jess Maria http://Blog.PropertiesOnline.com/?p=2249 Optimize your search engine website ranking results with these 10 straightforward tips:   10 Simple Ways to Boost your Real Estate Website Ranking is a post from: Properties Online Blog

10 Simple Ways to Boost your Real Estate Website Ranking is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/10-simple-ways-to-boost-your-real-estate-website-ranking/feed/ 0 Live Chat for Real Estate Website http://Blog.PropertiesOnline.com/live-chat-for-real-estate-website/ http://Blog.PropertiesOnline.com/live-chat-for-real-estate-website/#comments Fri, 01 Feb 2013 21:31:52 +0000 Jess Maria http://Blog.PropertiesOnline.com/?p=2185 As a real estate sales agent, developing lasting, trustworthy and confident relationships is a must. In person, this is probably something you cultivate on a daily basis. But how do you manage to build meaningful relationships on the internet? Adding live chat to your website might be the key. Handy online tools, like those offered by Zopim, allow you to easily chat with visitors to your website, live, giving you an unprecedented way of connecting with your visitors and really meeting their needs. And the best thing? Zopim can be easily and seamlessly integrated with your Properties Online agent website or your Listing Unlimited sites, meaning you can take advantage of this handy tool without having to re-do or re-make anything at all. Your existing site is all you need. The world grows ever more mobile, and statistics show that more and more communication is taking place outside of traditional phone conversations. Make your website work for you, by providing a new way for your potential clients to contact and communicate with you. No matter where you are, in or out of the office, you can remain logged in all day on your favorite Instant Messenger (GTalk, Yahoo IM, MSN, AIM, etc.), and can continue your chats on our mobile iOS app, with no one the wiser. Staying on top of your real estate marketing campaigns is crucial. Live chat solutions can add to the convenience of advanced website statistics. Your Properties Online web stats are always live – you can see what’s happening right now – and they allow you to track not only where your visitors are coming from, but if they used a keyword to enter your website. Add-ons like live chat for real estate websites mean you can also identify your high-value visitors based on important information such as referrer, country, repeat visits, time on site, URL, chat content, etc. Your website, your business – get your best results by harnessing unique and exciting digital technology. We’re always here to help! Live Chat for Real Estate Website is a post from: Properties Online Blog

Live Chat for Real Estate Website is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/live-chat-for-real-estate-website/feed/ 0 Boosting Your Online Visibility: Tips & Tricks http://Blog.PropertiesOnline.com/boosting-your-online-visibility-tips-tricks/ http://Blog.PropertiesOnline.com/boosting-your-online-visibility-tips-tricks/#comments Wed, 07 Nov 2012 18:15:18 +0000 Jess Maria http://Blog.PropertiesOnline.com/?p=2087 If you’re a real estate agent reading this blog, chances are you already have a properties website or websites. If not, what are you waiting for?? Getting your properties online is crucial for boosting sales, visibility and credibility. Let’s face it – your online marketing is just as important (if not more) as the offline marketing. But how can you be sure potential clients and buyers actually see you and your properties online? Here are some tips for boosting your search engine rankings: 1. Keywords: Start here. Don’t pepper your site with too many keywords, that will just make it appear generalized to Google, and you won’t reap any benefit. Instead, carefully select around four or five keywords total that you want to prioritize on your site. Think locally. You’re probably not trying to compete with a national organization. Tailor your keywords to your local market. Think strategically. 2. Analytics: Without a way to track results accurately, whether you’ve chosen the best possible focus keywords is hard to determine. Sign up for Google Analytics to learn a lot about your site and how it’s performing. Your web analytics will show you your increasing traffic and help you to determine which keywords and which strategies are producing the highest number of new customers. 3. Visibility: To boost the work your site is doing, you’ll want to up your visibility elsewhere on the web. A great way to achieve this is through blogging. It takes time to do it well and often, but the payoff can be huge. Start by ensuring that the root domain of your blog is your website, and opt for a quality SEO plugin tool to help guide you in adding keywords to your blog posts. 4. Content: If you struggle to find something relevant to say every day, share the blog load with others on your team! If you’re a sole proprietor, considering hiring a writer. And remember, content isn’t just text. On your website and blog, make sure your visitors will find thing visually stimulating. That means adding photos, images and videos. Set up a branded YouTube channel and put it to work! 5. Research: Your online presence can grow tremendously, with a little or a lot of effort. Explore Facebook, Google+ and other social networking tools. Look into smart technology that allows you to market single properties beautifully – complete with Craigslist, video, mobile technology and Facebook apps built right in. Or market multiple properties, or properties and yourself all at once! You don’t have to be a web wizard, as long as you set yourself up with the right tools. Boosting Your Online Visibility: Tips & Tricks is a post from: Properties Online Blog

Boosting Your Online Visibility: Tips & Tricks is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/boosting-your-online-visibility-tips-tricks/feed/ 1 Professionally-Designed Websites Give Real Estate Agents a Competitive Edge http://Blog.PropertiesOnline.com/professionally-designed-websites-give-real-estate-agents-a-competitive-edge/ http://Blog.PropertiesOnline.com/professionally-designed-websites-give-real-estate-agents-a-competitive-edge/#comments Sun, 14 Oct 2012 17:06:50 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=2020 A well-designed website is an essential tool for today’s real estate agent. While you can contract with a local independent web designer or even design your own website, working with a company like Properties Online that specializes in real estate websites and real estate technology tools offers real estate agents significant benefits. Real estate web specialists understand the specific needs of the realty business. They offer the specialized website features, technology programs, internet platforms, and mobile and social media applications necessary to compete effectively in today’s highly competitive real estate industry. For example, rather than nickel and diming you to death with a laundry list of al a carte options, Properties Online’s Real Estate Sites packages the 10 most useful and most popular real estate web-based features into one convenient, affordably-priced package. For a single low-monthly fee, Real Estate Sites provides: • A professionally-designed website that can be customized with your own graphics and images. • Unlimited custom pages, document and image uploads and links. • Free mobile version of your real estate website. • Interactive full-screen photo tours of your properties with photo optimization that allows property photos to display without distortion on monitors of any size. • Automatic QR code generator to drive more traffic to your real estate website. • Automatic listing syndication to major search engines and property website portals such as GoogleBase, Trulia and Zillow. • Free HTML snippet creation for posting listings to Craigslist, Ebay, Backpage and other realty sales platforms. • Free Facebook app that allows one-click posting, updating and removal of listings from your Facebook business page. • Free Virtuet video builder that allows you to effortlessly create beautiful professional videos of your listings. • Agent Announce email blasts that allow you to instantly send announcements and property flyers to thousands of prospective clients. • Built-in social networking tools for Facebook, Twitter and other social nets. • Professionally printed postcards for announcing new listings and recently sold properties. Visit Properties Online for details and more real estate tech tools. Professionally-Designed Websites Give Real Estate Agents a Competitive Edge is a post from: Properties Online Blog

Professionally-Designed Websites Give Real Estate Agents a Competitive Edge is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/professionally-designed-websites-give-real-estate-agents-a-competitive-edge/feed/ 0 Supercharge Real Estate Website Property Listings with IDX Mashup http://Blog.PropertiesOnline.com/supercharge-real-estate-website-property-listings-with-idx-mashup/ http://Blog.PropertiesOnline.com/supercharge-real-estate-website-property-listings-with-idx-mashup/#comments Thu, 20 Sep 2012 17:19:17 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1947 More than 60% of real estate agents carry IDX listing feeds on their real estate websites. According to a recent ActiveRain survey of real estate agents, real estate sites that feature IDX listings are the most used technology tool in the real estate digital tool bag.

Supercharge Real Estate Website Property Listings with IDX Mashup is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/supercharge-real-estate-website-property-listings-with-idx-mashup/feed/ 1 Infographic: Single Property Website Traffic Report http://Blog.PropertiesOnline.com/infographic-single-property-website-traffic-report/ http://Blog.PropertiesOnline.com/infographic-single-property-website-traffic-report/#comments Tue, 24 Jul 2012 12:00:32 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1991 A novelty not long ago, listing domains, or single property websites, are now an expected feature in real estate sales packages. Sellers want – even demand — that real estate agents create unique websites to market their properties. A new Properties Online infographic indicates that listing domains are more than an ego-salve for home sellers; they work! Single property websites drive 55% more traffic than other online marketing tools because they capitalize on traffic from multiple sources: sign riders, search engines and word-of-mouth. Pairing a property address domain name with a custom domain rider sign boosts property traffic. A recent analysis of more than 1 million Listing Domains single property website visitors found that 33% directly entered a domain name into the browser. By comparison, 45% were referred by another website; 22%, by a search engine. Of those referred by search engine, 80% were referred by Google, clearly indicating that Google advertising and search engine optimization offer significant return on investment. Our infographic also revealed some interesting information about the 45% of single property site visitors that were referred by other websites: The majority of website referrals (46%) came from Craigslist which may indicate that many home buyers cruise local listings on the popular classified ad site before contacting a Realtor. Facebook accounted for 16% of referrals but dramatic increases since early 2011 peg it as a future star. 9% of referrals came from other property sites, demonstrating the value of linking your websites. Email accounted for 8% of referrals, illustrating the continuing value of this dependable workhorse. Perhaps the most revealing statistic in our analysis is the phenomenal increase in mobile traffic — an astounding 600% in 18 months! Mobile traffic took off in December 2010, more than doubling in just one year, a clear sign that the industry is going mobile. Single property websites are a proven sales winner. Our listing domains include free Craigslist flyers, free Facebook apps and a free mobile website. Visit our website for full details. Infographic: Single Property Website Traffic Report is a post from: Properties Online Blog

Infographic: Single Property Website Traffic Report is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/infographic-single-property-website-traffic-report/feed/ 0 Smart Linking Increases Real Estate Website Effectiveness http://Blog.PropertiesOnline.com/smart-linking-increases-real-estate-website-effectiveness/ http://Blog.PropertiesOnline.com/smart-linking-increases-real-estate-website-effectiveness/#comments Tue, 10 Jul 2012 18:07:32 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1878 The internet, mobile technology and social media offer powerful tools that can help you grow your real estate business. But, as we’ve been discussing recently, real estate agents and brokers must not only choose technology tools wisely; they must take steps to maximize the effectiveness of the tools they employ if they wish to reap the significant benefits these tools offer. Smart linking is one of the fastest and easiest ways to increase the return you obtain from your technology investment. Establishing solid links between your real estate website, mobile website, Facebook business page, listing domains, Twitter feed, blog and any other web-based tools you employ provides the following benefits: Providing potential clients with multiple access points to your services widens your proverbial “net,” ensuring that you will “snare” sellers and buyers no matter what media they use. Linking all of your online, mobile and social resources back to your agent website and providing links from your website to other resources allows potential clients to move freely between platforms and access information from whatever application they are using. The more convenient your site is to use, the more return traffic — and ultimately clients — it will attract. Ensuring seamless linking between all of your real estate technology tools is just the beginning. To improve linking effectiveness, follow these linking tips: To build your reputation as a real estate expert and attract visitors to your own website, regularly post comments on popular real estate forums and blogs, always linking your comments back to your website. Establish reciprocal links to outside sources to boost the number of inbound links on your website to at least 20. Inbound links — links posted on other websites that refer site visitors back to your website — enhance your reputation as an expert and increase search engine result rankings. Post and link to source material on other websites. Publish periodic online press releases that link to your site. Regularly test links to ensure that all links remain active. Smart Linking Increases Real Estate Website Effectiveness is a post from: Properties Online Blog

Smart Linking Increases Real Estate Website Effectiveness is a post from: Properties Online Blog

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