blog.propertiesonline.com » Property Website http://Blog.PropertiesOnline.com Technology Tools and Tips for the Real Estate Professional Wed, 15 May 2013 16:29:20 +0000 en-US hourly 1 Secure Listings with Single Property Websites http://Blog.PropertiesOnline.com/secure-listings-with-single-property-websites/ http://Blog.PropertiesOnline.com/secure-listings-with-single-property-websites/#comments Wed, 15 May 2013 16:23:45 +0000 Vered http://Blog.PropertiesOnline.com/?p=574 Are you using single property websites for your listings? If you’re not, you’re missing on a great opportunity to impress sellers and win listings. Single property websites are web pages that are entirely dedicated to just one property. They have many different advantages that make them an important tool in any realtor’s marketing arsenal. Single property websites provide a one-stop destination for buyers who want info on the property. They can be used to promote the property in social media, and they are great for SEO because they include the property’s address in the URL. Above all, property websites impress sellers. We haven’t yet come across even a single seller who remained indifferent to their house being featured on a website that is fully dedicated to that house! Sellers love single property websites because they create a highly professional, beautifully packaged presentation of their house. The best single property websites, such as those offered by Listing Domains, enable you to create a demo website and present it to potential clients. Doing so almost guarantees that you would land the listing because it shows the sellers how hard you are willing to work for them (of course, they don’t know how easy these websites are to set up!). It also shows them that you are Internet savvy and that you are going to use advanced marketing methods to promote their property. Surprisingly, single property websites are very affordable. For a one-time fee of $60, agents who set up a Listing Domains property site get a high-quality, professional looking website that stays live for a full year and helps them secure listings, keep sellers happy, attract buyers, and establish themselves as Internet-savvy real estate professionals. Another option is to get a subscription to Listings Unlimited where you pay only $25/Month to host up to 25 Websites at any given time. Listings Unlimited includes a 3rd level domain name (12North.isForSale.com) with an option to purchase a premium domain and a custom sign rider. Secure Listings with Single Property Websites is a post from: Properties Online Blog

Secure Listings with Single Property Websites is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/secure-listings-with-single-property-websites/feed/ 0 Boosting Your Online Visibility: Tips & Tricks http://Blog.PropertiesOnline.com/boosting-your-online-visibility-tips-tricks/ http://Blog.PropertiesOnline.com/boosting-your-online-visibility-tips-tricks/#comments Wed, 07 Nov 2012 18:15:18 +0000 Jess Maria http://Blog.PropertiesOnline.com/?p=2087 If you’re a real estate agent reading this blog, chances are you already have a properties website or websites. If not, what are you waiting for?? Getting your properties online is crucial for boosting sales, visibility and credibility. Let’s face it – your online marketing is just as important (if not more) as the offline marketing. But how can you be sure potential clients and buyers actually see you and your properties online? Here are some tips for boosting your search engine rankings: 1. Keywords: Start here. Don’t pepper your site with too many keywords, that will just make it appear generalized to Google, and you won’t reap any benefit. Instead, carefully select around four or five keywords total that you want to prioritize on your site. Think locally. You’re probably not trying to compete with a national organization. Tailor your keywords to your local market. Think strategically. 2. Analytics: Without a way to track results accurately, whether you’ve chosen the best possible focus keywords is hard to determine. Sign up for Google Analytics to learn a lot about your site and how it’s performing. Your web analytics will show you your increasing traffic and help you to determine which keywords and which strategies are producing the highest number of new customers. 3. Visibility: To boost the work your site is doing, you’ll want to up your visibility elsewhere on the web. A great way to achieve this is through blogging. It takes time to do it well and often, but the payoff can be huge. Start by ensuring that the root domain of your blog is your website, and opt for a quality SEO plugin tool to help guide you in adding keywords to your blog posts. 4. Content: If you struggle to find something relevant to say every day, share the blog load with others on your team! If you’re a sole proprietor, considering hiring a writer. And remember, content isn’t just text. On your website and blog, make sure your visitors will find thing visually stimulating. That means adding photos, images and videos. Set up a branded YouTube channel and put it to work! 5. Research: Your online presence can grow tremendously, with a little or a lot of effort. Explore Facebook, Google+ and other social networking tools. Look into smart technology that allows you to market single properties beautifully – complete with Craigslist, video, mobile technology and Facebook apps built right in. Or market multiple properties, or properties and yourself all at once! You don’t have to be a web wizard, as long as you set yourself up with the right tools. Boosting Your Online Visibility: Tips & Tricks is a post from: Properties Online Blog

Boosting Your Online Visibility: Tips & Tricks is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/boosting-your-online-visibility-tips-tricks/feed/ 1 Professionally-Designed Websites Give Real Estate Agents a Competitive Edge http://Blog.PropertiesOnline.com/professionally-designed-websites-give-real-estate-agents-a-competitive-edge/ http://Blog.PropertiesOnline.com/professionally-designed-websites-give-real-estate-agents-a-competitive-edge/#comments Sun, 14 Oct 2012 17:06:50 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=2020 A well-designed website is an essential tool for today’s real estate agent. While you can contract with a local independent web designer or even design your own website, working with a company like Properties Online that specializes in real estate websites and real estate technology tools offers real estate agents significant benefits. Real estate web specialists understand the specific needs of the realty business. They offer the specialized website features, technology programs, internet platforms, and mobile and social media applications necessary to compete effectively in today’s highly competitive real estate industry. For example, rather than nickel and diming you to death with a laundry list of al a carte options, Properties Online’s Real Estate Sites packages the 10 most useful and most popular real estate web-based features into one convenient, affordably-priced package. For a single low-monthly fee, Real Estate Sites provides: • A professionally-designed website that can be customized with your own graphics and images. • Unlimited custom pages, document and image uploads and links. • Free mobile version of your real estate website. • Interactive full-screen photo tours of your properties with photo optimization that allows property photos to display without distortion on monitors of any size. • Automatic QR code generator to drive more traffic to your real estate website. • Automatic listing syndication to major search engines and property website portals such as GoogleBase, Trulia and Zillow. • Free HTML snippet creation for posting listings to Craigslist, Ebay, Backpage and other realty sales platforms. • Free Facebook app that allows one-click posting, updating and removal of listings from your Facebook business page. • Free Virtuet video builder that allows you to effortlessly create beautiful professional videos of your listings. • Agent Announce email blasts that allow you to instantly send announcements and property flyers to thousands of prospective clients. • Built-in social networking tools for Facebook, Twitter and other social nets. • Professionally printed postcards for announcing new listings and recently sold properties. Visit Properties Online for details and more real estate tech tools. Professionally-Designed Websites Give Real Estate Agents a Competitive Edge is a post from: Properties Online Blog

Professionally-Designed Websites Give Real Estate Agents a Competitive Edge is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/professionally-designed-websites-give-real-estate-agents-a-competitive-edge/feed/ 0 Infographic: Single Property Website Traffic Report http://Blog.PropertiesOnline.com/infographic-single-property-website-traffic-report/ http://Blog.PropertiesOnline.com/infographic-single-property-website-traffic-report/#comments Tue, 24 Jul 2012 12:00:32 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1991 A novelty not long ago, listing domains, or single property websites, are now an expected feature in real estate sales packages. Sellers want – even demand — that real estate agents create unique websites to market their properties. A new Properties Online infographic indicates that listing domains are more than an ego-salve for home sellers; they work! Single property websites drive 55% more traffic than other online marketing tools because they capitalize on traffic from multiple sources: sign riders, search engines and word-of-mouth. Pairing a property address domain name with a custom domain rider sign boosts property traffic. A recent analysis of more than 1 million Listing Domains single property website visitors found that 33% directly entered a domain name into the browser. By comparison, 45% were referred by another website; 22%, by a search engine. Of those referred by search engine, 80% were referred by Google, clearly indicating that Google advertising and search engine optimization offer significant return on investment. Our infographic also revealed some interesting information about the 45% of single property site visitors that were referred by other websites: The majority of website referrals (46%) came from Craigslist which may indicate that many home buyers cruise local listings on the popular classified ad site before contacting a Realtor. Facebook accounted for 16% of referrals but dramatic increases since early 2011 peg it as a future star. 9% of referrals came from other property sites, demonstrating the value of linking your websites. Email accounted for 8% of referrals, illustrating the continuing value of this dependable workhorse. Perhaps the most revealing statistic in our analysis is the phenomenal increase in mobile traffic — an astounding 600% in 18 months! Mobile traffic took off in December 2010, more than doubling in just one year, a clear sign that the industry is going mobile. Single property websites are a proven sales winner. Our listing domains include free Craigslist flyers, free Facebook apps and a free mobile website. Visit our website for full details. Infographic: Single Property Website Traffic Report is a post from: Properties Online Blog

Infographic: Single Property Website Traffic Report is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/infographic-single-property-website-traffic-report/feed/ 0 Listing Domains Drive Customer Traffic to Real Estate Websites http://Blog.PropertiesOnline.com/listing-domains-drive-customer-traffic-to-real-estate-websites/ http://Blog.PropertiesOnline.com/listing-domains-drive-customer-traffic-to-real-estate-websites/#comments Mon, 14 May 2012 18:26:44 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1760 Listing domains are one of the hottest tools in the real estate agent’s tool bag. Creating an individual property website for each of your property listings is not only an important search engine optimization (SEO) tool for driving traffic (and potential home buyers) to your real estate website, but an effective marketing tool for attracting new clients. Single property websites have become so popular that most home sellers today expect their real estate agent to offer an exclusive website as part of the home-selling package. To gain the greatest benefit from single property websites, each website should have a customized domain name that utilizes the property’s address. For example, a listing for 555 Main Street would have a domain name of www.555MainStreet.com. Listing domains offer real estate agents multiple benefits: Search Engine Optimization. Linking single property listings to your real estate website drives buyers who are interested in the property to your website. Creating listing domains for your single property listings increases the likelihood that search engines will place your real estate site at the top of the results list when potential buyers search for details about a particular property. Since most buyers use a property’s street address to initiate a search, domain names that repeat the listing address attract twice as much attention from search engines; thereby driving more traffic to your website. Marketing Tool. The ability to offer single property websites with listing domains is today’s measure of real estate professionalism. The internet is becoming the world’s primary marketplace. Both buyers and sellers reserve their highest ratings for tech-savvy Realtors. Today’s home sellers expect their real estate agents to be proficient internet marketers. The use of listing domains to market single property websites is an effective demonstration of internet proficiency. Buyers are also impressed by single property websites with listing domains and appreciate the convenience of finding all the information they want on a single website. More than a third of home buyers eventually purchase a home they found on the internet. Making it easy for buyers to locate property information boosts sales. Listing Domains Drive Customer Traffic to Real Estate Websites is a post from: Properties Online Blog

Listing Domains Drive Customer Traffic to Real Estate Websites is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/listing-domains-drive-customer-traffic-to-real-estate-websites/feed/ 1 New Real Estate Listing Network Challenges MLS http://Blog.PropertiesOnline.com/new-real-estate-listing-network-challenges-mls/ http://Blog.PropertiesOnline.com/new-real-estate-listing-network-challenges-mls/#comments Mon, 16 Jan 2012 18:53:11 +0000 Properties Online http://Blog.PropertiesOnline.com/?p=1535 The launch of a new real estate listing network aimed at real estate franchises challenges the supremacy of the real estate industry’s traditional multiple listing services (MLS) and is generating a lot of discussion among U.S. Realtors. Developed by behemoth real estate syndicator ListHub, the new Real Estate Network (REN) will expand property listing syndication to the websites of the nation’s biggest real estate franchises. Owned by Move, Inc., ListHub is offering participation in its new Real Estate Network to real estate brokers and multiple listing services as a free and voluntary online real estate tool. RE/MAX, Century 21, Coldwell Banker and Realty Executives International were the first to jump on the bandwagon. The launch of Real Estate Network will allow the 43,000 real estate brokerage firms, 376 multiple listing services and numerous real estate franchises that currently participate in ListHub to expand their real estate marketing reach by choosing to send their property listings to one or more network members. Members of the new network retain the right to pick and choose the network members with whom they will share property listings and may refuse to share listings with select network members at their discretion. In the Real Estate Network launch announcement on PR Newswire, Move CEO Steve Berkowitz called the new network “an industry-friendly initiative” that “maximizes and ensures broker control” over the promotion of real estate listings. While Real Estate Network rules are similar to the Internet Date Exchange (IDX) listing parameters imposed by multiple listing services, the game-changing difference is that Real Estate Network mandates a uniform nationwide listing standard. Several aspects of the new network are generating talk in the real estate community. The possible demise of multiple listing services seems to be the greatest potential impact the new network might have on the real estate industry. Some industry watchers are also predicting that online realty lister Zillow will suffer from competition with a new, broad-scale listing network. The biggest winners may be smaller real estate firms that stand to benefit from free access to real estate tools developed by their bigger brethren. New Real Estate Listing Network Challenges MLS is a post from: Properties Online Blog

New Real Estate Listing Network Challenges MLS is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/new-real-estate-listing-network-challenges-mls/feed/ 0 Sellers Expect a Listing Website http://Blog.PropertiesOnline.com/sellers-expect-a-listing-website/ http://Blog.PropertiesOnline.com/sellers-expect-a-listing-website/#comments Wed, 23 Nov 2011 20:24:26 +0000 Vered http://Blog.PropertiesOnline.com/?p=701 A single property website used to be one of those “nice to have” things that only the especially savvy realtors use. Not anymore: as the Internet plays an increasingly bigger role in the home buying and home selling process, more and more sellers – and buyers – are expecting to see a listing website. A listing website is a Web page that is dedicated to a single property, or a single listing. It’s a wonderful way to present a property, because it creates a one-stop place where all the relevant information about a property, including photos, neighborhood photos and even disclosures, can be found. Single property websites are very easy to find online, because their URL usually contains the property’s physical address, which means that when someone searches for the address, the single property websites will likely be the first result they see. Sellers are expecting you to create a single property website for their listing because they see it as something “extra” that you are giving them – as going above and beyond. Most don’t realize just how affordable listing websites are for agents, and how easy they are to create, because they look so professional! The best thing about a listing website is that you can create a demo site before winning a listing, present it to the sellers, and then- after that beautiful website helps you secure the listing – you can go ahead, pay, and take it live. The site will stay up for a full year, and will include built-in, easy to use tools for sharing properties on a wide range of social networks. Savvy sellers expect their agents to be savvy too, and this means knowing how to leverage every possible online tool to help them sell their home quickly and effectively. Sellers Expect a Listing Website is a post from: Properties Online Blog

Sellers Expect a Listing Website is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/sellers-expect-a-listing-website/feed/ 0 Single Property Websites – Traffic Report http://Blog.PropertiesOnline.com/single-property-websites-traffic-report/ http://Blog.PropertiesOnline.com/single-property-websites-traffic-report/#comments Wed, 27 Jul 2011 23:48:55 +0000 Amanda Cornelius http://Blog.PropertiesOnline.com/?p=1447 Ever wonder where your property website traffic is coming from? Over the past 6 months we have compiled analytics on over 1,400,000 visitors to approximately 15,000 single property websites and created this infographic to showcase our findings. Our study shows that having a top level domain name is clearly an advantage for both SEO and direct traffic.

Single Property Websites – Traffic Report is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/single-property-websites-traffic-report/feed/ 1 New Blog Flyer http://Blog.PropertiesOnline.com/new-blog-flyer/ http://Blog.PropertiesOnline.com/new-blog-flyer/#comments Mon, 27 Sep 2010 16:26:13 +0000 Amanda Cornelius http://Blog.PropertiesOnline.com/?p=1042 Looking for an easy way to promote your listings on your blog? Check out our new eflyer that allows you to post your listing eflyers on your blog. Works great for activerain users also. You can also posts these flyers on craigslist, ebay or where ever html is allowed. Sensational Home Store Presents… 2210 Cummings Drive, Santa Rosa, CA 95404 www.555mainstreet.com   Price  :   $ 699,000   Type  :   Single Family   Beds  :   2   Baths  :   3 Baths (2 F, 1 H)   Size  :   1600 square feet   Lot  :   11567 square feet   Open Houses 12/18/2010 12:00 PM – 3:00 PM 12/19/2010 12:00 PM – 3:30 PM   Features  »  Beautiful Custom Home in Prestigious Neighborhood!  »  Brazilian Hard Wood Cherry Floors, Crown Molding Throughout, Stainless Steel Appliances and more!  »  Amazing Views of City and Mountains, Room for Pool  »  Custom Wine Celler Room with Entertaining Bar  »  A Must See!! Too many features to list!! Remarks This is a sample of our Listing Domain Product – Single Listing Websites. Only $60 – includes custom sign rider! Charming 1926 California Bungelow. Home has been nicely restored. This 3 bedroom, 2.5 bath home has retained much of it’s Old World beauty but updated to suit today’s lifestyles. Lot’s of original fixtures, hardwood, built-in cabinates, claw-foot tub, & fireplace in living room. Private garden with beautiful roses and patio. Must see! Built-in BBQ complimented by picnic area with built-in wood bench and patio dining area. Beautiful summer/winter home or enjoy year-round country living! Call today for information package with GIS Satellite images and color photos.   Contact Information Kim Agent (800) 826-5123 (707) 206-7693 (Local)   www.kimagent.com VIEW MY LISTINGS Properties Online 1820 Empire Industrial CtSanta Rosa, CA 95403 800.826.5123 DRE # Can Go Here. ©Properties Online, LLC, Patent No. US 6,760,707. The above information including square footage is based on data received from the seller and/or from public sources. This information is deemed reliable but has not been independently verified and cannot be guaranteed. Prospective buyers are advised to verify information to their own satisfaction prior to purchase. Tradenames and Trademarks referred to within are the property of their respective trademark holders. None of these trademark holders are affiliated with Properties Online, LLC, our products, or our website nor are we sponsored by them.   Equal Opportunity Housing New Blog Flyer is a post from: Properties Online Blog

New Blog Flyer is a post from: Properties Online Blog

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]]> http://Blog.PropertiesOnline.com/new-blog-flyer/feed/ 0 7 Reasons Why Listing Websites Work http://Blog.PropertiesOnline.com/ar-7-reasons-why-listing-websites-work/ http://Blog.PropertiesOnline.com/ar-7-reasons-why-listing-websites-work/#comments Thu, 16 Sep 2010 18:19:17 +0000 Vered http://Blog.PropertiesOnline.com/?p=650 Listing websites, or single property websites, are gradually becoming an essential tool in the marketing tools arsenal of savvy realtors. The reasons are simple: 1. Single property websites impress sellers, because they see them as proof that their agent is willing to work hard to sell their property. 2. Property websites are great for buyers because they love the convenience of having all the information about the house, including images, maps and mortgage calculators, in a single place. 3. Agents love listing websites because despite being so impressive, they are very affordable, and very easy to set up. A beautiful listing website filled with info, images and tools take just half an hour to set up. 4. Single property websites include built-in, easy to use tools for sharing properties on a wide range of social networks. Since social media is quickly becoming a must-use tool for agents, this is a huge advantage of listing websites. 5. Since listing websites have the home’s physical address as their URL, they are typically one of the first results to come up when potential buyers search for the property online. Since more and more people start their search online these days, the fact that listing websites are search engine friendly is another huge advantage. 6. Single property websites are a great way to secure listings. Agents can create free demo sites for prospects prior to getting the listing. The demo website can be filled with unlimited photos and documents and can feature music, a voice over, a video and more. Agents can then email prospects a link to the demo site, or demo the site live at the listing presentation. When the agent gets the listing, they can purchase the property website. 7. Property websites work better than virtual tours because they are easier to find. Virtual tours are directed at buyers who have already seen the property someplace else (on the agent’s site, for example, or in the MLS listings). Virtual tours don’t generate traffic in their own right. On the other hand, property websites generate their own direct traffic through online searches, social media and through the sign rider on the property itself. Just like many other online tools, single property websites are quickly moving from a “nice to have” tool to a “must have tool.” Take advantage of them today! 7 Reasons Why Listing Websites Work is a post from: Properties Online Blog

7 Reasons Why Listing Websites Work is a post from: Properties Online Blog

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