If you’re a real estate agent reading this blog, chances are you already have a properties website or websites. If not, what are you waiting for?? Getting your properties online is crucial for boosting sales, visibility and credibility. Let’s face it – your online marketing is just as
Continue Reading →The internet, mobile technology and social media offer powerful tools that can help you grow your real estate business. But, as we’ve been discussing recently, real estate agents and brokers must not only choose technology tools wisely; they must take steps to maximize the effec
Continue Reading →Google has begun implementing 40 changes and updates to its core search engine algorithms. Real estate agents that want to maintain high rankings in Google’s search results will need to make some substantial changes to their real estate websites. But keeping up with 40 tech chan
Continue Reading →Recently implemented changes and updates to Google’s search algorithms mean real estate agents will need to tweak their real estate websites if they want to maintain their current search rankings. Agents that fail to adjust and re-maximize search engine optimization (SEO) of the
Continue Reading →High search engine placement is the key to driving client traffic to your real estate website, and search engine optimization (SEO) is the key to high search engine placement. It would be convenient if search engines would stop tinkering with their search algorithms so that real estat
Continue Reading →Once you have an agent website, you should make sure it’s optimized for search engines. But Search Engine Optimization (SEO) is a long-term effort to get your site to the top of the search results. It can take months until your efforts pay off and requires constant monitoring an
Continue Reading →Ever wonder where your property website traffic is coming from? Over the past 6 months we have compiled analytics on over 1,400,000 visitors to approximately 15,000 single property websites and created this infographic to showcase our findings. Our study shows that having a top level
Continue Reading →SEO, or search engine optimization, is important for any website, and this is true for real estate websites as well. Essentially, SEO helps to make sure that your website will be found on the Internet. Optimizing your web site itself, or on-page optimization, is just part of your effo
Continue Reading →Over the years, Google has been fighting against spammers and their spam sites. It was almost like a game, but it was a high-stakes game: Google's top priority was to only serve relevant, legitimate results to its users.
Continue Reading →Many of us were quite suspicious about social media at first, taking a “wait and see” approach, unwilling to invest the time and work needed to participate in social media. But it’s becoming very clear that social media is here to stay, and that not participating in
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