Tag Archives : social media

As we noted in our previous post, heavy user volume and the potential for viral sharing make Facebook an extremely useful marketing tool that can be an asset in growing your real estate business. But to keep from annoying Facebook followers and alienating potential future clients, it

eferrals from satisfied clients have long been a major avenue for new business for those in the real estate business. But the number of personal referrals an agent could reasonably expect to receive from even the most satisfied client has always been limited. At most, the average home

Real estate agents have traditionally relied on referrals and repeat customers to grow their business, but today clients are just as likely to come from the internet. The trend toward a digital real estate marketplace has been growing steadily, but the incredible popularity of smartph

Nearly 90% of all home buyers and nearly 95% of buyers between the ages of 25 and 44, the age at which people are most likely to purchase a home, search for homes on the internet. With Americans spending an estimated 2 to 5 hours a day online, home buyers are most likely to discover t

The personal touch is still an important component in attracting clients and closing real estate sales, but technology use is quickly replacing charisma as a Realtor’s most important attribute in attracting home selling and home buying clients. According to statistics compiled b

It’s new; it’s fun; and it’s sizzling hot! Launched last March, it took Pinterest just 10 months to hit one million monthly visitors; achieving that mark of popularity faster than any stand-alone website in internet history. The web’s newest social media networ

The popularity of social media, innovations in mobile technology, and the expansion of cloud computing opportunities continue to shift real estate marketing focus online.

There are two axioms that real estate agents live by: know your market and know your customer. Knowing your customer was much easier when clients walked in the door and real estate transactions were conducted in person. The internet is changing the way real estate agents meet and comm

Facebook business pages have become a marketing necessity for real estate agents. A Facebook presence puts your brand and your product where home buyers, home sellers and other real estate industry professionals are most likely to see them. According to a 2011 Nielsen Social Media Rep

Despite uncertainty over who will emerge victorious from the Google-Facebook smackdown, real estate agents have little to lose and much to gain by getting in on the ground floor and setting up a Google business page now. There is a basic difference in the way Google and Facebook busin