More than 60% of real estate agents carry IDX listing feeds on their real estate websites. According to a recent ActiveRain survey of real estate agents, real estate sites that feature IDX listings are the most used technology tool in the real estate digital tool bag. Of the agents surveyed, 63% make regular use of IDX software; and top agents are investing more heavily in IDX than their less successful peers. In a comparison of high and low earners, differences in software spending were greatest on IDX, CRM, virtual home tours, and team management.
IDX, or Internet Data Exchange, is a successful exercise in broker reciprocity that was initiated by the National Association of Realtors and went online in 2002. IDX allows members of local Multiple Listing Service (MLS) boards to display MLS properties on their real estate company or agent websites. IDX feeds have proved to be not only a valuable tool for Realtors, but a tremendous site traffic draw, allowing site visitors to peruse properties for sale in both nearby towns and cities across the country.
Available from Properties Online, IDX Mashup supercharges the power of IDX to maximize your return on investment. IDX Mashup allows customizable and savable searches of MLS listing displays on your website, a feature that entices site visitors to stay on and return to your site, using your site to organize and coordinate their property search. Lead capture options provide real estate agents with multiple opportunities to capture contact information and build prospect lists and data bases. Automatic new listing alerts that link back to your site and personalized email follow-ups maintain your connection to clients.
Property organizer software helps agents organize and manage their listings, easily customize and edit listings and showcase properties that have been sold or are under contract. System administration features let you tack and evaluate site use data, manage contacts and email subscription lists, and manage your brand — and much more. Visit our website for complete information about the many benefits IDX Mashup offers real estate agents.