As a real estate tool, Facebook offers real estate agents numerous benefits. Facebook can be effectively used to spread your influence as a Realtor, connect with potential home sellers and home buyers, expand your listing reach, demonstrate your web-savvy marketing skills, drive traffic to your real estate website and listing domains, and much more. But one benefit that is often overlooked in the midst of flashier and more immediate uses of this powerful social media application is Facebook’s powerful potential to be used as a real estate network-building tool.
Building strong networks is the key to success in the real estate industry; and, today, Facebook is the key to building strong networks. The rise of social media combined with the shift of real estate marketing online has made Facebook the premier application for real estate network creation. Other social medial such as Twitter, LinkedIn and Google Plus offer similar network-building opportunities that should not be ignored; but virtue of volume and ease of use, Facebook deserves your focus.
According to the Facebook website, more than 160 million Americans use Facebook. More than 50% log on each day, and the average Facebook user has 130 friends. If you can entice even a fraction of the people in your area to visit your Facebook page and click the “like” button, you can quickly build your network of potential clients. The fastest way to do this is by using Facebook to build a network of real estate industry professionals and service providers, including fellow real estate agents, mortgage brokers, title companies, insurance agents, building inspectors, repair services, etc.
According to a Postling.com infographic posted on Mashable Business, 84% of real estate professionals use social media and 79% use Facebook. By building reciprocal links between your site and the sites of other industry providers, you earn consumer trust by association with providers already known to the consumer. Heavy Facebook use by the real estate industry provides you with a prelaid groundwork on which to build your network.