Social networking has more than doubled over the past four years, according to a recent Pew Research Center study. Nearly 60% of adult internet users now use social media for both personal and professional reasons. Approximately half of adult social media users spend three or more hours a week on social media sites and have more than 300 Facebook friends. This connectedness makes social media a powerful marketing tool but also offers real estate professionals an important avenue for building a personal brand.
Branding yourself as a real estate expert is an effective way to set yourself apart from the thousands of other real estate agents on the web. Creating a dynamic personal brand will give you a powerful competitive edge over other area agents and drive buyers and sellers to your door. Building a personal brand in real estate requires that you think creatively and move beyond property listings to differentiate yourself from the herd. Use the brand-building suggestions below to get your creative juices flowing. (Note: The same techniques can also be used to brand your real estate firm.)
- Blogging on your real estate site is an effective way to establish yourself as a real estate expert. To extend your sphere of influence, offer to write a real estate column for a popular local online real estate, community or news outlet. Providing advice in a public forum automatically confers expert status. Use social media to promote excerpts from each post, linking back to the public forum.
- Collaborative tweeting and blogging are creative ways to promote both personal and company brands. Team up with another agent in back-and-forth discussions to present different views of a topic. This technique is particularly effective when agents allow their own personalities and humor to color their remarks.
- Create short, narrated videos for your Facebook page that use one or several listings to illustrate housing trends, architectural features, community benefits, etc.
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