What buyers deem “Very Useful”
Creating a dedicated, one-stop Internet destination for those buyers is one of the best ways to grab their attention and make them truly explore a property. Many homebuyers are simply typing a home’s address into their browser’s URL field or into the search engine’s search box. When a property has an individual website with the property’s address as the URL, search engines typically index that property website as the most relevant search result. This means that creating a single property website is the best way to ensure that homebuyers can easily find online information about a property.
Once those buyers browse the property website and learn everything they need to know about a property, they often call the agent to schedule a private tour. At this point, the agent knows that they’re dealing with highly qualified buyers – buyers who saw the house online, know everything they need to know about it, and actually LIKE the house.