Real Estate
Times are constantly changing. Are your methods of doing business keeping up? Here is a look at the consumer trends that are driving today’s real estate customer…
What’s most important to 2016’s real estate clients?
- Consumers want to use their phones – even over their computers.
That doesn’t mean simply texting. Consumers are looking for a high quality mobile consumer experience – that’s the whole package – from accurate home data on your listing site to financing tips on your blog.
- Consumers expect rapid response times.
In this mobile era, the buffer on return contact has shrunken considerably – clients expect rapid response. Providing this to existing clients sets you apart. For an added boost, return responses in kind: Text for text, email for email, PDF for PDF, catering to their methodology likes – not yours.
- Consumers want syndication.
Consumer trends show sellers love syndication via video, social media, and property website portals because it means more exposure for them – and a better chance of selling. Buyers love syndication because it allows for a more personal connection to homes. Are you spreading the word? Try kicking it up a notch with the syndication of open houses via live streaming apps.
- Consumers are actively seeking social connections for every purchase.
Buyers love searching for homes with the help of important people from their lives, but did you know sellers can take advantage too? 70% of users rely on social data – reviews and opinions – over hard data. Have you considered linking sellers and buyers via social networks? Seller posts are a great way to fill in potential buyers with information on everything from convenient parking and local amenities to photos of the home site and family through the seasons, offering a truer feel and a site-specific emotional connection.
Are you missing out on the latest consumer trends? Properties Online keeps you in-the-know.