Video use in real estate marketing is a great way to stand out and gain new leads, but as video marketing gains momentum, standing out in the crowd is essential. Luckily, video offers an array of avenues for creativity and added exposure.
Are You Taking Advantage of These Less-Common, Unique Video Types?
You’ve tried property videos, agent promos, and testimonials, but these new video archetypes can help you break the mold…
- Brand Promos
A bit longer than others, at about 4-5 minutes, promos should relay positive company attributes, things that make your firm special, boasting performance, and community service. Use these versatile videos in listing presentations, conferences, and autoplay on YouTube.
- Explainer Videos
Take those “About Me” videos to the next level, showing clients there are humans behind your brokerage. Look to your website for ideas, such as your “About Us” page, “Certifications,” and “Awards” leaving no major details of your brand unspoken.
- Buyer/Seller Advice
Short and direct, 2 minute videos providing buyer/seller advice on everything from preparing a home for showing, saving for a home purchase, or researching mortgage lenders can turn your YouTube channel into a reliable resource, boosting brand loyalty and client base.
- Market Updates
What’s the latest news in your local market(s)? Re-purpose those PowerPoint slides to your advantage!
- Blog Post Recaps
Save time, provide convenient access to information, and gain exposure by multi-purposing new or old blog content into videos. Truncating these blogs into short, digestible clips offer your audience great value.
- Special Offer Videos
We’re not talking cash prizes and gimmicks here – but limited-time, free buyer/seller consultation offers or web downloads (“Your Roadmap to a Successful Sale”). Include a CTA link to a dedicated landing page for the offer to enhance lead generation capabilities.
Add another layer to your online presence with unique video use in real estate marketing. Open up to a whole new world of opportunities with Properties Online today.