Monthly Archives: May 2017

Marketing via Drone Video is a Whole New Way of Seeing Real Estate!

Commercial Real Estate is Using Drone Photography and Video in New Ways

You already know drones are great for capturing expansive property views and neighborhood amenities in the residential real estate sector. However, drone video usage in real estate marketing is also an integral facet of commercial real estate. In fact, the commercial sector is becoming increasingly dependent on these midair marvels, with the construction and infrastructure sectors contributing $45B of their $127B market value.

What Commercial Shots are Drones Cashing-In On?
Drone technology is constantly used for determining property maintenance needs, as well as to assist with tasks on construction sites – but their real value to the commercial sector encompasses far more than aerial photography. They are also used to collect intelligence, surveillance, and analytics data. And the drone industry is capitalizing on this.

Mini-Miners
Adding miniaturized versions of sensors to collect a variety of data, drone manufacturers are creating commercial products capable of collecting a massive amount of data in just hours, rather than weeks, storing terabytes of video in a single flight. They are particularly adept at completing those tasks that are dull, dangerous, or dirty – dubbed the “three D’s” of robotics.

Going Where No Man Has Gone (Or Wants To)
Today’s drones are designed with sensors for use surveying massive expanses of land, including cracks and crevices not typically accessible by man, collecting historical data alongside industry clues toward future challenges. But all this data collection comes at a price…

Barriers to Entry
The massive amounts of data collected by drones creates processing, storage, and transfer challenges, most recently solved with cloud-based solutions. And cumbersome Federal Aviation Administration certification and regulations leads to many firms renting equipment or drone services to circumnavigate such headaches. Luckily, however, skilled third-party providers are affordable and abundant in services.

Ready to take a cue from the commercial sector and put video usage in real estate marketing to work for you? Check out the latest video offerings from Properties Online today.

Do's and Don'ts for Real Estate Video Marketing!

Learn the Top Mistakes to Avoid Before Beginning with Real Estate Video

Beginning the journey into video use in real estate marketing may seem like a daunting endeavor. But with the latest video builder tool from Properties Online it can be easier than you think – provided you avoid these common video creation mistakes…

Don’t Go Viral for the Wrong Reasons – Know Before You Go
Before you “go live” with your first video, ensure production success by learning from the mistakes of others:

• Winging It
Videos, particularly bios done on-the-fly, are bad ideas numero uno. This represents you. If you’re going to do it, do it well. Write a script, dress the part, and practice before engaging.

• Lackluster Prep
Not prepping a listing before shooting is like showing up to an open house unshaven, in an old wrinkled tee-shirt, with poop on your shoe and papers hanging out of your briefcase. You’re investing time and money – this disregard will cost sellers.

• Letting it Grow Mold
Typically the local MLS makes it anything but easy to share your marketing videos. Luckily Properties Online Virtuets make it super-easy, with a non-branded IDX-compliant version to add to your local MLS and automatic YouTube syndication for boosting exposure.

• Not Branching Out
You’ll miss out on a massive chunk of potential clients if you never branch-out beyond simple listing videos for your website and MLS. Buyers watch community videos more – and agent finder searches on YouTube increase annually.

• DIY Endeavors
Data undeniably shows professionally produced videos far outperform their DIY counterparts. To maximize marketing effectiveness, you need the help of skilled video production, such as Virtuets video builder tool. Not only can it ensure professional results – it can cut your time investment significantly. The bonus: It’s free with any of the Properties Online family of products.

Get seen for the right reasons with the professional help and guidance of Properties Online, and ensure successful video use in real estate marketing today.

Drones: The Future

Drone Photography Can Take Your Real Estate Business to New Heights

Look at video usage in real estate marketing from a different view, with the help of drone photography technology. No longer a tool for cutting-edge, tech-savvy agents, drones are rapidly becoming a must-have for today’s successful realtor, particularly those specializing in the luxury market. Recent changes to federal rules governing their operation are making it easier for agents (and photographers) to climb aboard.

Business Grounded?
Clients of agents in luxury and specialty markets, including properties with extensive acreage, landscaping, scenic views or farmland, are now turning to agents with drone capabilities to capture those ‘glamour shots’ and expansive property views. Before drone technology buzzed onto the scene, these shots were hard to get without airplane or helicopter assistance.

Today, amazing high-definition shots are possible – and affordable – thanks to advances in the technology of unmanned aircraft.

Interested in Taking Flight?
Unfortunately, it’s not as simple as buying a drone and taking shots – aerial photographs, that is. The Federal Aviation Administration governs the strict rules regarding commercial drone photography and requires professional remote pilot certification. One cannot simply do a quick review of the manufacturer’s instructions included with your shiny, new drone.

Not Ready to Partake of Pilot Certification?
If the pilot certification process and aerial drone photography learning curve are too much for you, then you can still get fantastic video with the help of a licensed, insured drone photographer in your area, or via the International Drone Expo.

Ready to Put Drone Video Usage in Real Estate Marketing to Work for You?
Let us help you achieve fast, stunning results with the help of our latest video builder tool, free with any of our family of products. Say goodbye to run-of-the-mill ground-level shots and results, capitalizing on video property tours and the unparalleled customer attention that the combination of drones and video listings can achieve. Fly to new heights with the help of PropertiesOnline today.

Each Property Should Be Shown in its Best Light!

Each Property Should Have Its Own Video Are You Ready?

Video usage in real estate marketing isn’t up-and-coming – it has arrived. And if you aren’t on the bandwagon, your career may fall by the wayside. Now part-and-parcel of proper marketing protocol, if your property listings are lacking videos, you’re losing out on leads.

Videos Make Your Clients Happy
Listing videos get more views and engagement than their purely print counterparts. It’s a fact. To ensure success and prevent clients from second-guessing placing their home sale in your hands, you should want to use them as a regular part of your listing services.

Online is Where All Initial Showings Happen . . .
And video capitalizes on this, making quality photo and video content key to making each listing appear so desirable potential buyers feel pushed to look at it before it’s snagged. Here, lackluster effort can lose potential showings and damage your brand.

You must set the mood to create that ‘gotta have it’ vibe with stunning imagery of greenspace, views, newly-renovated kitchens and baths, maximized closet storage, superior neighborhoods, schools, and more.

Video Helps You Leverage ‘Spin-off’ Business
Social posts and sharing boost your brand and your listings gain marketing exposure without looking pushy, making video a great referral marketing tool.

You Can Create Stunning Listing Videos in Just Minutes!
Create short, HD-quality property videos from the same listing photos you use in the MLS in just minutes. Free with the Properties Online family of products, let Virtuets lend you a helping hand from production to syndication and sharing:

  • Automatically add captions/voice to match listing data.
  • Add intro clips, logo bumpers, photo/logo calls to action, music, background designs, and other custom combinations.
  • Automatically syndicate to YouTube.
  • Include a non-branded, IDX-compliant version.
  • And more!

Reduce the time you spend running from property to property for showings with the help of video usage in real estate marketing. Learn more about Virtuets fast and easy video builder from Properties Online today.

Promotional Videos Can Go a Long Way to Boost Business!

How to Create Your Own First Personal Promotion Video

Fill your website and online marketing venues with content that drives customers to your door with video usage in real estate marketing. A fast and effective way to make those emotional connections that cinch sales, personal promotional videos are a terrific way to break into video, showing potential clients why you rise above the competition.

Camera-Shy? Don’t Sweat It
You can be the star of the show with only a minor appearance, and here’s how:

Jot-down a quick story-board or outline
Expect to pop-up near the beginning, in a few quick shots throughout, and again at the end. Plan for your video to be 2-3 minutes (no longer). A lot can be said in a short-time with a well-planned video. Use these tips:

Look elsewhere
A person talking to the camera for 2 minutes is rarely engaging. Showcase your market (sights, neighborhoods, homes), giving insight into the values that set you apart from competitors and describing your ideal client. Be authentic – if you’re funny (or driven), let your personality shine.

Take a unique approach:

  • Start with a question or observation about your marketplace, such as why your clients love to call this area ‘home.’ Then introduce yourself after you’ve engaged the viewer with interesting/beautiful imagery.
  • Open with a montage of client testimonials, “I’m Jane Agent with Realty 101, and happy clients are what I love the most about my real estate business.”

Take great shots
No selfies please! Poor imagery deters potential clients and showings – hire help if you have to!

Call it!
Include a quick call-to-action at the end with a ‘thanks for watching,’ and you’re all set.

Make it Super Simple
Input your content into our new, fully-customizable video builder tool, free with any Properties Online product, cranking-out and syndicating high-quality video content in just minutes, and boosting the likelihood of page 1 Google rankings with video usage in real estate marketing. Discover more from Properties Online today.