Let’s face it, unless you’ve won the luxury home marketing lottery, chances are your latest listing is facing some presentation challenges. Bric-a-brac explosions, dated décor, and even cluttered, dirty surfaces are all par for the course in the listing photos game.
Unfortunately these photo flops can quickly turn would-be buyers off. Is there any way to work around the norm and find a magical solution to better photos for video usage in real estate marketing?
Tips to Creating a Picture Perfect Home:
• Get the seller in on the gig.
If sellers want top-dollar (and who doesn’t?), explain to them the importance of letting go of a few things momentarily and putting in a little elbow grease so they can make the most of their sale (and upcoming home purchase). Ask them to bring in an honest friend to point out things they’re ‘not seeing’ anymore.
• Cut clutter.
70% of surface items should be hidden (where the camera won’t capture), including family photos and knickknacks, fridge magnets – even paper goods and small appliances. Consider ditching many small items for a large centerpiece or trio.
• Let the light shine in.
Natural lighting creates a high-end look, adding depth and highlights. (This includes lit fireplaces!)
• Brighten up the boudoir.
Use a handheld steamer, add pillows and throws, and make the bed look as neat as possible. Secret tip: Soft textures and muted colors work far better than TV-test-pattern spreads.
• Lower artwork.
Hang art lower, emphasizing more horizontal pieces, to camouflage low ceilings, or show off high ceilings with huge vertical art.
• Boost curb appeal.
Move cars, rake, mow, and especially prune trees that obscure the home. Take covers off everything (like grills) unless hopelessly damaged.
• Treat pets like kids.
Remembering you love your own most – leave them out of photos.