Monthly Archives: July 2017

Help Your Seller the Right Way

Use of Video is the New Discriminator in Which an Agent is Chosen for a Listing

Have you become realtor roadside detritus? 70% of home buying families forget their agent’s name after a single year. That means no referrals for you… Unless you can prop up your reputation. How can you avoid getting tossed aside? Video usage in real estate marketing.

How Can the Answer Be That Simple?
Relatively new to the scene in an industry that’s slow on the uptake when it comes to the ‘latest and greatest,’ 2014 stats point to just 12% of agents holding a YouTube account. Of that 12%, a mere 5% are actively creating video marketing material.

Homeowners and home buyers WANT VIDEO. Why wouldn’t they? It’s faster and easier for buyers to glean information without ever leaving the couch – and it gives sellers a marketing edge. 73% are more likely to list with an agent who utilizes video.

For Realtors, Video Equates to Marketing Gold, Shared with the Click of a Button
And this treasure can be unearthed for far less time and monetary investment than many realize. Boosting Google ranking and click-through rates 41%, video brings more people to your doorstep, keeps them there longer, and enhances their emotional connection to you without so much as an in-person handshake. Real estate groups that utilize video receive 403% more inquiries than those without it. How’s that for ROI?

What Types of Videos Get Realtors Noticed?

Educational area/community videos
Hungered for by 86% of viewers looking to learn more about an unknown area.

Agent profiles & ‘About Us’ videos
These videos, paired with customer testimonials, build brand credibility and trust.

Listing videos
On the wanted list for 70% of the buying/selling community.

‘How-To’ videos
56% are dying to know more on the buying/selling process – and not just potential first-timers.

Industry insight videos
Because times are rapidly changing.

Bored with blogging? Video use in real estate marketing is here. Are you taking advantage? Learn how with Properties Online today.

Commercial Real Estate Trends That Are "Outside the Box"

Commercial Real Estate Trends That Are “Outside the Box”

Will Politics Throw a Wrench in Commercial Real Estate Works?
Political and global economic uncertainties could significantly affect commercial real estate over the coming year. What will come to pass? Only time will tell…

2017 Headlines to Watch
Be on the lookout – politics may toss the industry a big curve ball in the following arenas:

Lender Regulation
CMBS lenders are gearing up the “skin-in-the-game regulations” that are part-and-parcel of the Dodd-Frank Act. Requiring CMBS lenders to hold on to 5% of new deals or assign the risk to a B-piece buyer. These efforts to reduce risk could lead to a changed commercial-lending landscape, lowering revenue for everyone from property owners to deal sponsors and loan distributors.

Strategies are expected to change as a result of risk-retention rules. However President Trump, who called the Dodd-Frank Act a “disaster” and “disgrace,” noted he “will be working to dismantle it.” Though unlikely to be repealed, it’s could be significantly reduced under the administration.

Rising Interest Rates
Deregulation and other economic stimuli, including a larger deficit, are expected to continue to fuel rising interest rates. An indicator of a stronger economy and typically associated with a strong real estate market, rising rates could prove a double-edged sword. However, they’ll constrain property deals, making commercial real estate less affordable and inviting more cautious borrowing and lending.

Foreign Investment
Administration-induced trade reductions and continued friction between the U.S. and other world powers are expected to continue to muddy waters. Chinese investment in U.S. commercial real estate may be on the downswing according to reports from the financial press in late November of last year. While the E.U.’s BREXIT deal may (or may not) raise the appeal of American real estate investments.

Political uncertainties giving you a commercial real estate headache? We don’t have a crystal ball – but we do have your back. Lobby for control of your business. Contact Properties Online today.

What Experts Want You to Know About Drone Use in the Real Estate Industry

What Experts Want You to Know About Drone Usage in the Real Estate Industry

At a recent REALTORS® Legislative Meetings & Trade Expo, industry experts joined forces, sharing knowledge about safely aligning drone technology with video use in real estate marketing.

Who’s Got the Bird’s Eye View?
Jim Williams, manager of the FAA’s Unmanned Aerial Systems Integration Office; Doug Trudeau, associate broker at Tierra Antigua Realty in Tucson and the first realtor to apply for and receive a waiver for drone use (before drone flight certification was redesigned to omit manned flight licensing requirements); and associate counsel for the NAR, Lesley Walker.

What Guidance Did These Industry Experts Have To Offer on Drone Tech?

  • Don’t Be Careless
    Following rules without paying attention is the drone operating equivalent of texting while driving. Crashes are not uncommon, and overlooking potential dangers could be catastrophic. Batteries can be highly explosive on impact, resulting in serious injury – or even catastrophic wildfire. Don’t be so eager to use drones that you overlook risks.
  • Look Before You Leap
    Adding a drone to your business isn’t cheap. Equipment exceeds $1,000 and there are continuing costs, including liability insurance, adding another $600-800 per year.
  • Avoid Done ‘Spam’
    Avoid overusing this latest tech toy. Be mindful to keep videos short (under 2-minutes), with only 10-20 seconds of high-flying footage. And don’t fly so high/far that you lose the home to the surrounding environment. All footage should offer value.
  • Know Who’s in Charge
    If you notice a realtor operating unsafely, report it to the FAA. The NAR enforces the realtor code of ethics, not flying (or traffic) infractions. Also be aware – governance of drone use goes beyond the FAA to encompass federal, state, and local laws and enforcement. If you mess up – it’s not just the FAA you need to worry about.

Trying to achieve new heights with video use in real estate marketing? Properties Online can help. Learn how today.

Don't Just do Listing Videos! What Else to Put in Your Online Business Video Library.

Don’t Just do Listing Videos! What Else to Put in Your Online Business Video Library

Feel like video usage in real estate marketing is falling short of your expectations? You may not be leveraging it to its fullest potential. A successful video marketing approach should encompass much more than simple listing videos. What are you missing?

Other Essential Real Estate Videos Include:

Just Sold Videos
The flipside of listings videos are easy to create and use the same files. These videos show off your sales success, offering potential new listing clientele the capability to see first-hand the genre of homes you typically represent and recent sales in their area.

Welcome Home Videos
Once you receive notice an offer has been accepted, create and send a “Welcome Home” video using your listing files, inserting a slide thanking the clients for their business. Excited new homeowners often share these with family and friends – so don’t forget to include a call-to-action button and link to your site.

Neighborhood Profiles
If you specialize in particular communities, neighborhood videos are a must, offering shoppers information on area amenities such as parks, recreation, schools, shopping, dining, and nearby attractions.

About Me Videos
These videos help potential clients put a face and personality with your name, and are a terrific opportunity to show how you stand out from other agents. What types of things should you include? A headshot, awards you’ve received, client testimonials, things you’re involved with in the community (charitable organizations, volunteerism), and most importantly, your contact information.

How-To Videos
Listing and buying particulars can be overwhelming. Simplify things with simple, instructional videos to help them through the process. These show you understand your clients’ needs intimately, add value to your services, and draw prospective clients to your web/social domains.

Still relying solely on listing videos? Step things up a notch with video usage in real estate marketing and reap sales success. Simplify the process with the help of the latest video builder tools and tips from PropertiesOnline today.

Rising Mortgage Rates Fail to Dampen the Buyer's Market

Rising Mortgage Rates Fail to Dampen the Buyer’s Market

2016 was a stellar year for buyers, witnessing mortgage rates below 3.75% all summer on the average 30-year fixed-rate mortgage. With the steadily rising interest rates of today’s real estate financing trends, currently at around 4.5% and climbing for the typical FHA loan, you’d think there would be some sort of sales slowdown – but that couldn’t be further from the case.

Flying High
Home sales are moving on up – flying in the face of rising interest rates. This may slow increases in housing prices, but it’s still expected to remain a seller’s market across most of the United States for 2017. And because interest rates still remain historically low overall (despite multiple raises by the fed), 2017 remains a great time to purchase a home – and buyers are scrambling to take advantage.

Heating Up
Having more potential buyers than sellers means it will continue to be a seller’s market across the country. Nationally, inventory was less than 4 1/2 months toward the end of last year, with the country experiencing a shortage that hasn’t been like this in 20 years. At present, in the hottest markets such as Denver, well priced homes are receiving multiple offers – and selling fast.

No End in Sight
New home building may later offer some minor relief, but that remains to be seen. Especially hard hit continues to be the lower-priced homes, first-time buyer segments, as well as retirees. Because so many owners owe much more on their homes than they’re worth, inventory remains in back-stock. Some homes that did make it to the market experienced financing issues as the appraisals came in well below sales prices.

Afraid real estate financing trends are going to take a bite out of your bottom line? Put yourself in a positive position. Stay on top of the latest industry news and trends with the help of Properties Online today.