Monthly Archives: August 2017

Five Qualities Buyers are Looking for in an Agent

For home buyers, finding the ‘right’ agent can be a harrowing experience. As the largest investment most will ever make, today’s buyers are keenly aware that the wrong move here could land them in hot water. So those in the know are going to be extraordinarily picky about whom they team up with. Do you have what it takes to earn the business of today’s home buyers?

Five Real Estate Buyers’ Agent Tips for Standing-Out from the Competition

1. Know Your Market
By and large, market knowledge is priority #1 for home buyers. Knowledge not only of current home values, but schools, community stats, area amenities and recreational opportunities, and local ordinances will prove your experience and dedication to potential buyers.

2. Be Responsive
Agents with the fastest response times, up-to-date listings, and current blogs and social activity will move to the head of the pack in today’s digital, on-demand world.

3. Be Honest
Who do you think buyers will be more comfortable having on their side? An agent who glosses over home issues to snipe a sale, or one who points out possible concerns? A broker who is honest, ethical, and not emotionally-responsive is key to buyer comfort.

4. Be a Teacher, Not a Salesman
Home buyers are frequently overwhelmed by the buying process. It may be brand new – or it’s been decades since their last purchase. Being a willing resource and teacher throughout this process can help prove your worth, prevent problems, and reduce buyer stress that leads to last-minute sales snafus.

5. Actually Care
Potential buyers will be quick to leave false sincerities by the wayside in favor of those who take the time to listen to their wants and needs, follow-up promptly, keep their word, and take customer feedback to heart.

Looking for real estate buyers agent tips that pave the way for a smoother journey? Ensure the success of your real estate career with the help of Properties Online today.

Get the Angle You Need to Up Your Marketing Game

Drone Videos Give Home Buyers a “New Perspective”

As federal drone use laws have become clearer in recent years, the use of drone photography has continued to grow in popularity in real estate marketing. As a fresh way to spice-up listing photos and video, the unique views provided by drone-captured shots offers buyers a far more complete perspective not only of homes, but their surrounding neighborhood and area amenities.

Marketing that Makes an Impact
A far cry from Google Earth’s satellite views – which leave a lot to be desired – drone video goes beyond simple and common front and rear exterior photography, providing a top-to-bottom, 360-degree view of a home and surroundings. The added dimension and additional information provided can help cinch sight-unseen sales for out of state buyers, and in some cases even drive-up property prices via the showcasing of expansive natural views or sought-after amenities.

Getting the Bird’s Eye View
Adding drone photography to video usage in real estate marketing is more intense for commercial drone pilots than those who fly recreationally. Those snagging real estate shots via drone need a Federal Aviation Administration drone pilot’s license.

Training in drone usage and photography are essential, as is insurance against mishaps. For example, rules forbid flying over people, allowing the drone out of the line of sight, etc. It also takes a good deal of practice to both ensure the safety of the public and get clear shots while flying these miniature marvels. Fortunately, there are a host of reasonably priced drone services for hire to handle your shoot. All you have to do is Google ‘find a drone photographer near me’ and choose among area providers.

Soar above the competition, giving prospective clients a new perspective. Take advantage of these and other tips and techniques for video usage in real estate marketing. Boost your impact with the help of Properties Online today.

Prices Rise for Convenient Locations

Public Transit Access Drives Up Real Estate Value in Key Markets

Concerned about selling a home near public transit access? Today’s real estate trends point to a public in love with mass transit, particularly new public transit additions. Transforming the local markets into which they are integrated, such public transit initiatives have home and rental prices on the rise in cities across the nation as residents anticipate their arrival.

All Aboard!
Bucking the assumption of crime, these new lines are remaking struggling neighborhoods and sleepy communities into safer, more popular, highly-desirable places to live. What does this mean for sellers? Buyers want an all-access pass, pushing home prices up close to stations. New restaurants, stores, and entertainment further increase area prices, bringing added opportunities and the need for additional homes to be built.

Are We There Yet?
Near one stop on the East Side of New York, real estate trends point to home prices near stops up 11.1% in the last 3 years of construction. Now that the construction mess and hassle are over, those prices are expected to rise even higher and faster. Homeowners who stayed for the long-haul are reaping the rewards of higher property values, with individuals and businesses in the rental market in these areas likewise reaping major rewards as communities are irrevocably transformed.

What Should Sellers Expect In These Areas?
The effect of public transit on housing prices varies dramatically by region, with the cost of single-family homes in California cities and other large metros like Chicago, St. Louis, and Portland rising 2-32%, and condos an additional 2-18%, according to 2008 statistics. Renters experience a much wider range of adjustment, from nothing to a 45% premium, offering amazing opportunities for those purchasing to cater to the renter genre.

Ready for success to arrive? Stay on top of the latest real estate trends, and with the help of Properties Online, you’ll be well on your way! Discover how we can get you there today.

Market Your Properties for Success With Specialized Tools

1 in 3 Real Estate Buyers Now Make a Purchase Decision from Only Photo and Video

Buyers are increasingly relying on video usage in real estate marketing, making 1 in 3 purchases sight-unseen according to the latest Redfin statistics – up from 1 in 5 just a year ago. Are you missing out on speedier sales by failing to take advantage of this increasingly popular marketing medium?

Tight Market & Technological Advances Are Fueling the Trend
A lack of affordable homes has buyers willing to jump in, sight unseen, to snag a home. With today’s technology, they are relying on video usage in real estate marketing and online information on neighborhoods to avoid surprises.

As expected, millennial home buyers are leading this trend, accounting for 41% of recent sight-unseen offers – three times more than baby boomers. To make offers competitive but get some protection, typically the only contingency is an inspection clause in the purchase agreement.

Video Tours & Drone Advancements Make Sight-Unseen Purchases Easier
For those simply unable to view a home in person, such as long distance buyers, as well as those looking to get a leg up on the competition, video tours with the right imagery and information give can give buyers enough confidence to forge ahead without kicking tires in-person.

For long-distance buyers, some are even engaging in live walkthroughs with agents via FaceTime or Skype, engaging in an interactive, Q&A experience to put their minds at-ease.

Video Marketing Tips to Gain Buyer Confidence:

Enlist a Drone
Tour the neighborhood and offer bird’s eye home views via drone videography.

Cover all the Bases
Including closets, outside, and mundane things like electrical panels and water pressure.

Add a Public Service Announcement
“Out-of-state and considering buying sight-unseen? Contact me to arrange a live video walkthrough, or enlist the help of a licensed home inspector today.”

Put video usage in real estate marketing to work for you, inspiring sight-unseen buys. Create videos quickly and easily with the help of Properties Online latest video builder tool today.

Efficient Technology Makes Efficient Sales, Which Makes Happy Agents

Drone Photography Has Permanently Changed Real Estate Marketing

Is that drone next door being operated by a bored teen, or is the neighbor’s home about to be put on the market? Taking video usage in real estate marketing to a new level, drones are rapidly reshaping the real estate industry, offering a cool and unique marketing avenue that industry leaders are cashing-in on.

Why are Drones so Appealing to Real Estate Pros?

Drones streamline the buying and selling process
When combined with video usage in real estate marketing, they offer more visual information at a reasonable cost.

Drones offer shoppers an interesting new perspective
That quickly gains people’s attention, getting them to spend more time looking at a property.

Drones give shoppers a better idea of the ‘feel’ of a property
Without the need for a time-consuming showing, creating a welcoming snapshot of each home’s offerings: Drive through the town or neighborhood, drive up the driveway arriving ‘home,’ and culminate in all-around views. Pull buyers into ‘the lifestyle,’ to appeal to the emotional side of the buying process.

Drones create buzz
New and trendy listings with drone photography can quickly raise an agent’s profile via ‘likes’ and ‘shares,’ helping them stand out from the competition.

Drones save money
Particularly on previously pricey aerial photography that once necessitated photography sessions via airplane or helicopter. (Large, expansive homes, properties with acreage or views, farmland, commercial tracts, etc.)

Drones are becoming increasingly more affordable
Opening up marketing opportunities not only for pricier homes, but more affordable options as the technology continues to drop in price.

Interested in Jumping Aboard the Drone Bandwagon?
Check out the NAR’s drone FAQs, specifically designed to help you incorporate drones as part of your listing strategies.

Tired of us ‘droning on?’ Discover for yourself how drones can help you realize the full potential of video usage in real estate marketing. Rise above the competition with the help of Properties Online today.