Video usage in real estate marketing is already evolving. Going beyond drone shots, agents with luxury listings are now experimenting with cinema-like property movies. These short films feature actors, music scores, story arcs and Hollywood-quality cinematography, cashing-in on online video platforms that are rapidly becoming a key component of successful property sales.
Old-School Walking Tours are Obsolete
People are more easily attached to a story, following it through to the ending – even with performances more Razzie than Oscar. The best movies showcase properties in a way that helps buyers see themselves there.
Over-the-Top – or– Out-of-this-World Publicity?
In some cases, homes cost more than making a movie, and sellers are looking for a little red carpet marketing treatment. How is video usage in real estate marketing playing out for this luxury fare? Movie-like examples include:
• A 14,230-square-foot Bel-Air home that sold for $39 million, marketed with a video featuring 2 kids who take a note from Ferris Bueller, playing hooky to splash in the home’s infinity pool, whack golf balls over the L.A. skyline from their yard, try on outfits in large walk-in closets, and have a puppy delivered by drone.
• Another home, a 5,500-square foot 5-bedroom Hollywood estate listed for $3.65 million, featured a fictional narrative of a couple passionately arguing their way through the sleek, contemporary estate, revealing high-ceilings, high-tech security, and marble fireplaces. The wife chucks her diamond ring in the pool, and the husband is kicked-out, showcasing the neighborhood.
Movie-style marketing videos can cost anywhere from $5,000-$30,000 plus – but they’re not only for extravagant fare. Consider another take: A lower-budget trailer for a 3,008-square-foot-home featuring little girls at a sleepover, traversing the home and ending with a late-night living room dance-romp to Taylor Swift.
Ready to add a little more sparkle with video usage in real estate marketing? We’ve got many ideas. Learn how PropertiesOnline can help you boost your business today.