Monthly Archives: November 2017

Leverage Mobile to Reach More Potential Buyers and Sellers

Leverage Mobile Devices to Become Your New Lead Engine

Missing opportunities to capture mobile leads? Today, real estate IS mobile, rivaling and often beating desktop real estate perusal. A critical aspect of your business, those missing out on mobile leads are at an extreme disadvantage, as quick follow up often makes the difference between a lost lead and a closed deal.

Take Advantage of the Latest Tools & Tech Available to Capture Mobile Leads:

– Mobile-Specific Websites
The older tech of desktop compatible sites makes online shopping difficult for consumers. Have you taken advantage of Properties Online single property website tech, including a mobile-specific version designed to load fast and provide the optimal display of valuable property information on small screens?

– Mobile Guest Book
Prospects perusing properties via mobile devices? Mobile Guest Books capture lead information, facilitating the rapid response times today’s buyers expect.

– QR Codes
Offering QR codes, a new type of bar code specifically for smart phones and mobile devices, helps customers find the home information they need, quickly directing prospects to the right website page (and you!) sans the aggravation of searching.

– Smart Lead Capture (SLC)
Capture mobile leads by offering potential buyers the opportunity to text for more information about a home listing, assigning each property a unique Smart Capture Code that instantly sends the user property info and a link to its mobile website. Program text auto-responders, entering a short message that is dynamically sent to each texting prospect, receiving a Lead Alert text on your own mobile device to ensure a fast follow up.

– Virtuets
Nothing’s more popular in today’s mobile era than video. Learn more about ways you can expand your brand exposure with the help of our fast, affordable video builder tool, create stunning personal promotion and listing videos, free with your single property website subscription.

Don’t miss out on the latest tools and tech to capture mobile leads. Discover more about these exciting opportunities from Properties Online today.

Real Estate Video Provides a Strong Return on Investment

Video: The Biggest Return on Investment for Real Estate Marketing

Looking for a marketing medium that offers a dramatic return on investment? Video in real estate marketing delivers! 85% of buyers and sellers are seeking an agent who uses video. Why? Homes listed via video get four-times (four-times!) the inquiries of those without, and offer a far faster, decipherable, more user-friendly means of perusing homes and neighborhoods.

What About the Expense?
Video is an additional, though affordable expense. But with today’s smartphone and tablet technology, it’s no more expensive time or money-wise than taking listing photos, particularly with today’s convenient video builder technology.

How Can You Make the Most Out of Your Video Investment?

– Stick with What’s Popular
Among the majority of Americans looking to video for real estate research, 86% look to video for community information; 70% rely on it to conveniently tour the inside of homes from the comfort of the couch. These avenues, therefore, offer the most bang for your buck. Can’t afford both? Look to a production venue that can combine home listing and community information, nabbing both types of prospects and minimizing costs.

– Think “Evergreen”
To make the most of video in real estate, look to “evergreen” content: Recyclable content you can use again and again, such as community information and personal promotional videos.

– Syndicate
YouTube is the top destination for house hunters – even over listing websites. Make this your default syndication location, setting up your own channel, organizating your playlist, and integrating search-friendly keywords and tags to boost exposure.

– Share
The more places you post your video, the more likely you are to be found. Go beyond YouTube and real estate website posts, sharing via pasting your video link into your local MLS, Craigslist, Facebook, Twitter posts, and other social venues.

Ready to put video in real estate to work for you portfolio? Discover a better way to market yourself and your listings with the help of Properties Online today.

Is Your Real Estate Website ADA Compliant?

Is Your Real Estate Website ADA Compliant?

Brick-and-mortar businesses understand the need to be ADA compliant, but did you realize your real estate website must meet ADA compliance requirements as well? Title III of the ADA prohibits discrimination against individuals in any place of public accommodation. And the U.S. Department of Justice (DOJ) has made it clear this includes websites.

Do You Have a Parking Spot on Your Website for the Disabled?
According to ADA rules, websites must accommodate individuals with vision, hearing, and other impairments. Though no one had websites in mind when the 1990 Act was written, the DOJ has argued such regulations should be interpreted to keep pace with changing technology. Federal Judicial districts, however, are split. As the DOJ is the one walking with the big enforcement stick, their interpretation is taking precedence.

Confusion Over (Lack of) Rules
The DOJ solicited public comments on upcoming rules back in 2010 – but none have been forthcoming. They are now anticipated to be made public by 2018. However this hasn’t stopped the DOJ from enforcing such ADA rules today. In a recent complaint, H&R Block was found non-compliant after 2 deaf plaintiffs were unable to complete tax returns resulting from the company’s lack of assistive technology (screen reading software and refreshable braille displays).

The Post-Settlement Understanding
As brick and mortars aren’t expected to supply wheelchairs, but an environment (ramps and widened doors) where assistive tech can be used, websites where business is conducted are expected to provide an environment where assistive tech (screen readers, braille displays) will work.

In the interim, NAR President Tom Salomone has contacted Assistant Attorney General Vanita Gupta noting the uncertain state of the law, and how it has encouraged demand letters, lawsuits and confusion in the industry. Regardless, firms are advised to start looking at their real estate websites from a different perspective.

Real estate website falling behind the times? Refresh with the latest tools and technology from Properties Online.

Leverage Mobile to Reach More Potential Buyers and Sellers

App Recommendations for Real Estate Agents – for Mastering Productivity

Looking for real estate agent productivity tools to help you make the most of your ever-shrinking calendar? No matter how or where your schedule’s ailing, rest assured, there’s an app for that.

Don’t Miss Out on these Great App-Driven Real Estate Agent Productivity Tools:

– Evernote:
Let no crucial bit of information or flash of inspiration be lost. Create notes and sync them across your phone, tablet, and computer, adding thoughts and ideas easily from anywhere into the Evernote app to revisit later.

– Wunderlist:
Supercharge your to-do list with Wunderlist, quickly adding tasks with reminders and timers to ensure completion.

– Habit Bull:
Habit Bull helps you nurture productivity-building tendencies, tracking your successes. Enter the routine you wish to develop, checking it off in the app when complete. Stumble, and your success rate take’s a hit.

– Calm:
Nonstop work is not good for health or productivity. Calm provides a variety of easy meditation programs of varying focus (stress reduction, concentration booster, confidence-building), allowing you to recharge.

– Rescue Time:
Wondering where your day went? Employ Rescue Time to monitor screen time (or block social media), identifying opportunities to maximize productivity.

– Noisli:
Engage background noise to overwrite distractions, boosting concentration and productivity.

– Sunrise
This popular calendar app can automatically integrate events from any other app you allow it access to, making it easy to integrate your entire to-do’s into an easy-to-follow format.

– Inbox by Gmail
Turn your email account into a to-do list, prioritizing, pinning or snoozing on email tasks.

– Podcasts:
Gain inspiration, discovering a life/work hack, gaining motivation and applying these principles to your business.

– Cloud Storage:
Dropbox, OneDrive, and Google Drive offer quick document access and safe backup from anywhere, allowing you to boost productivity from anywhere.

Looking for ways to make your work day a little less stressful? Find the real estate agent productivity tools and tips you need with Properties Online today.

Market Your Properties for Success With Specialized Tools

Build an Empire with Multiple Listing Marketing (MLM) Tools

From small independently owned offices to corporate real estate giants, the MLM tools at Properties Online have you covered. Built to scale for affordability and convenience, our marketing solutions offer a proven means for driving traffic directly to your business.

Put Your Property Marketing on Autopilot
Generate dynamic single property websites, listing videos, printable PDFs, and a host of other beautiful marketing collateral automatically from your data feed. You’ll stay ahead of the competition and employ the latest technology trends from social sharing to smart lead capture (text for information) services.

Proven Marketing Tools from the Industry’s Original & Leading Property Website Provider
Founded by a small group of brokers and agents seeking to improve their online marketing options, Properties Online’ MLM tools can help you market a massive amount of listings – fast. Our straightforward pricing construct and contract-free plans offer a host of time-saving solutions for brokers, agents, MLS boards, property managers, lenders, and other real estate marketing professionals.

Turnkey Solutions
Looking for all the bells and whistles? Our Listings Unlimited system from brokers and MLS boards will cover your marketing needs from A to Z, taking listings from your MLS or XML feed for automatic website, video and collateral creation.

Put a Stamp on It
Build your brand with print and web-based marketing collateral that is easily generated, yet still fully controlled by you, including:
– Co-branded Marketing: Invite your agents to create a free user account, or charge a nominal fee, co-branding all of your firm’s marketing materials and taking advantage of our discounted, per-listing pricing.
– Custom branded URLs and website logos in any color scheme.
– A ‘welcome’ message agents see each time they login.
– Branded emails on all leads and inquiries.
– Advertisements on all property marketing collateral.

Become the master or you domain. Learn more about the wide array of MLM tools for boosting your business. Contact Properties Online today.