Monthly Archives: March 2018

You Can Make Mistakes with Home Staging - What Not to Do

You Can Make Mistakes with Home Staging – What Not to Do

Home staging can be a seller’s best friend, slashing sales time and boosting profits when done correctly. Poorly performed, however, it could be the nail in the proverbial coffin of the sale. In today’s real estate marketing tips, we’ll take an up-close look at staging, and why what seems cut-and-dry can backfire on those who miss the details.

Home Staging Mistakes that Can Sink Sales

– Overwhelming Design
Good home stagers know the home should be the belle of the ball, not its contents. Look to staging pros who know how to subtly achieve a winning design, without smacking buyers in the face with it as soon as they walk through the door.

– Bland Schemes
On the flipside, those versed in real estate marketing know homes that don’t venture far from the realm of ivory/beige won’t stand out in the minds of buyers. You’ll need some pops of color here and there.

– The Lone Aesthetic
If you’re staging a Victorian, don’t place fainting couches and oil lamps in every room. Buyers won’t be able to see their things in the space. Instead, opt for an eclectic mix, or more traditional, timeless pieces.

– Fake-Outs
If a potential stager suggests artificial fruit or inflatables, run in the other direction. Keep it real. Fake items blast buyers with the message this is not their home.

– Poor Scaling
Not staging to the right scale can kill a sale. Furniture and accessories should match home scale and proportion. Too small, and spaces look barren and lifeless, not spacious. Too large, and spaces feel cramped. You need to show good use of the room. Ditto for artwork. Too small = visual clutter. Avoid items smaller than a softball.

– Closed Doors
While this might appear ‘neat,’ closing doors limits movement, and can lead to buyers missing entire sections of a home.

Stage yourself for success in the real estate marketing arena with the help of Properties Online today.

Featuring the Properties Online MLM Marketing System

Juggling multiple listings? Properties Online has you covered, with real estate marketing solutions scaled for any size business, from small, independent brokerages to major real estate brands and MLS boards.

A Mass of Marketing Collateral at Your Fingertips
Automatically generate stunning, professional marketing collateral from any data feed, quickly creating:

– Single property & mobile websites
– Mobile property websites with QR codes
Listing videos
– Printable PDF flyers
– And more

Put Your Real Estate Marketing on Auto-Pilot
With marketing solutions designed to keep up with the latest in technology trends, from SMS mobile lead capture, to social sharing tools, property and agent video creation, and listing syndication. Stay ahead of the competition, with the latest in marketing tools and technology designed to drive leads directly to your doorstep. Benefit from minimal setup and effort, keeping you ahead of the competition and on-point in today’s instant-access, mobile-driven world.

Easy to Use
Our MLM real estate marketing service is a soup-to-nuts system. Inquiring prospects receive email, video and other marketing collateral co-branded by you, allowing you to reach clients directly and cinch leads. Navigation from your custom-branded domain to our MLM login is seamless, with no branding discrepancies. Agents are easily added via email invitation, with your business’ customized ads appearing on all property marketing collateral sent out.

Flexible Solutions for a Fast-Paced World
Whether you’re an MLS board, broker, property manager, designer, photographer, or lender, the advantages of our well-designed MLM system cannot be denied, reducing the need for creating, maintaining and financing individual agent accounts and replacing it with an integrative solution with a low per-listing fee. (In fact, the more you list, the lower the cost!)

Straight-Forward Pricing – NO Contract
Monthly fees are highly affordable…

– $100/month: 1-100 listings
– 95cents per listing: 100-1,000 listings
– 70cents per listing: 1,001-2,500 listings
– 50cents per listing: 2,501-5,000 listings
– Call for pricing: 5,000+ listings

Is MLM right for you? Learn more from Properties Online today.

You Can Make Mistakes with Home Staging - What Not to Do

Did You Know These Seven Potential Deal Killers for Buyers?

Veterans of real estate marketing know that sellers are infamous for overlooking home flaws. From the serious to the seemingly silly, even infinitesimal imperfections can be huge deal breakers for buyers. Which ones come out on top? Point these flaws out to sellers in advance to keep closings sailing full speed ahead.

Are These Deal-Killers Sullying Your Seller’s Site?

– Old electrical boxes.
It might ‘work just fine,’ but archaic electrical boxes are a real estate marketing nightmare. From code and safety issues to inconvenient, expensive repairs, tackling this is mission-critical.

– Raggedy, torn screens.
Anyone who’s attempted a DIY knows window screens are a pain to replace. This is a common point of contention, holding up many sales as buyers demand replacement or recompense, and sellers refuse.

– Loony laundry locales.
Laundries on the ‘wrong’ level, in inconvenient locations, or situated where noise levels make buyers want to bang their heads against the wall are a huge turn-off. Resituate now or renegotiate later.

– Kitchen conundrums.
In today’s market, bright, open kitchens can be a top real estate marketing tool. But if a seller’s kitchen is sporting 4 walls and a popcorn roof, you could be in trouble. Talk to your sellers about taking down a wall to open-up the space to avoid bad first impressions and missed opportunity.

– Temperamental door locks.
Sticky/malfunctioning door locks flip the switch for more than just the claustrophobic. They are a major safety issue, and often a complex fix.

– Bath or shower snafus.
This is a crapshoot, as some prefer tubs (parents of small children), others showers. If you’re missing one or the other, consider a switch/addition.

– Lilliputian closets.
Lots of buyers focus on closets. If closets are small, declutter and move items off-site to achieve a roomier feel, or hire a contractor to extend.

Don’t just survive. Thrive. Find the tips and tools you need to cinch sales with the help of Properties Online today.

Market Watch: Medical Office Real Estate May Be the Next Big Trend

In recent years, medical office real estate has experienced exponential growth. Are you allocating your real estate marketing dollars accordingly? Broad and encompassing, this segment includes everything from hospital and primary care facilities, to psychiatric/counseling offices, chiropractic, acupuncture and massage space.

What’s Driving the Trend?
Supply and demand: Demand for services from the aging Baby Boomer population, coupled with their retirement. Doubling in size from 2015 to 2055, those over 65 will comprise nearly 23% of total population according to U.S. Census Bureau estimates. This has put medical office space in the spotlight, for investment buyers and practitioners alike, for the foreseeable future.

The Heartbeat of the Future
The future of this market, though positive, may experience some dips and dives in response to changing legislature such as the Affordable Care Act, and others, leading to unpredictability in certain markets. Investment in medical office space rose from sub-$4-billion in 2010 to $10.2-billion in 2016, and on-the-whole this sector is expected to continue its climb.

Taking Stock
To what location should your real estate marketing endeavors hone-in on? Generally, medical office space is found either on-campus, in busy, populous areas such as a large hospital or health complexes offering in- and out-patient services; or in medical office spaces in community settings, such as clinics/outpatient facilities situated for more convenient patient access. Some of these even blur the line between clinical/retail space. (Think: Drugstore health clinics.)

Big Picture
Healthcare providers are trustworthy tenants and a safe investment. However there are some shifts, with larger medical practices swallowing up smaller one-and-two person offices, and leading to the need for larger, flexible spaces to meet this demand. As providers scramble to cut-costs and retain customers, those facilities in less-costly, patient proximal locales suited to accommodate cutting-edge, money-saving technology will rise to the top.

Real estate marketing efforts ailing? Get them on the mend with the help of Properties Online today.

Getting Started Can Sometimes Be the Toughest Part about a Business. Here are Some Tips!

Common Video Marketing Assumptions and How They’re Costing You

Everybody and their grandma knows video is the wave of the future on the Internet. If you’re pretending it’s not, because you’re afraid it’s too time consuming or too expensive, you’re making assumptions – and they’re going to cost you…

Here’s What You Really Need to Know about Video Real Estate Marketing:

– It’s not time-consuming.
Given the right video building tool, you can create a professional-quality video in just minutes!

– It’s not expensive.
In fact, this service is FREE with most Properties Online products.

– Getting started is the hard part.
Getting started is the biggest obstacle preventing most agents from taking advantage of video usage in real estate marketing, mostly due to misplaced fears and assumptions. It’s not as hard as you’re making it. Really. (Remember that first smartphone?)

– You have everything you need in your pocket/purse.
A decent smartphone (iPhone/Galaxy) is all you need for quality photography/video footage. Video apps are free. A camera rig (tripod) is optional.

– You’re not recreating The Grapes of Wrath.
The best videos are professional-looking, short, and to-the-point, including only must-have information. This significantly shrinks camera duties. If you’re not sure what to do, performing a few quick YouTube searches for real estate videos will net tons of ideas.

– Video is integral to marketing success.
If you want your marketing efforts to earn you an actual return, you cannot hide from modern marketing and sales. You must embrace changes, pay attention to them, and be the first to seize these opportunities. Differentiate yourself from the ever-growing competition, build your brand and stand out as a leader in the market.

– It’s no gimmick.
Those with addresses pop-up on the first-page of Google, boosting exposure. Viewers spend 100% longer on these video pages, retaining 95% of the message (versus 10% with text), and sharing 1,200% more often.

Are you watching the video bandwagon go by? Up your real estate marketing game with Properties Online today.