Monthly Archives: May 2018

Real Estate Trends

Why Real Estate Video Marketing Works – The Statistical Data

Real estate video marketing is opening new doors, solving the age-old ‘client connection’ conundrum for realtors. Rather than a seconds-long in-person, phone, or text introduction, real estate video offers agents the opportunity to meet with prospective clients face-to-face, establishing a repertoire, with little to no time investment.

What makes this marketing medium so much more effective than its predecessors?

Stop the Presses

– Online video accounts for 50% of all mobile traffic – up to 69% for certain networks.

– Visual content (photos and videos) drives engagement over text, with visuals processed 60,000-times faster than type by the brain.

– Mobile and tablet shoppers are 3-times as likely to view a video as those on a laptop/desktop.

– Over 1-billion unique YouTubers watch more than 4-billion hours of video MONTHLY.

– The average user spends 88% more time on websites with video.

– 92% of mobile video perusers share online video content with others, which are shared 1200% more than link/text combinations.

Hold the Phone

– It is over 50-times easier to achieve a page-1 Google ranking with video according to Forrester Research.

– Video and email marketing can boost click-through rates by 90%.

– Landing pages taking advantage of video provide up to 800% more conversion than an identical page without a video.

– 90% of home shoppers use the Internet while searching for properties, with 85% of buyers looking to photos as ‘very useful’ in the decision-making process.

Real estate listings utilizing video get 403% more inquiries than those without.

– Shoppers who viewed videos are 174% more likely to make a purchase than those who do not.

Don’t Put the Brakes on Your Career!

– Viewers retain 95% of video messages (versus 10% of text).

– Viewer enjoyment increases purchase intent by 97%, and brand association (customer loyalty) by 139%

Seventy-three-percent of homeowners prefer a realtor who offers video. Don’t get left on the sidelines. Jump into the world of real estate video marketing with the help of Properties Online today.

What the Top Five Real Estate Video Marketers Share In Common

The amazing advantages of video have many agents dipping their toe in the real estate video marketing waters. With so many agents touting success, newcomers are looking to tricks of the trade for maximizing response time and success in their video marketing endeavors. Is there a common thread?

What the Top 5 Real Estate Video Marketing Creators Have in Common

Among the ‘who’s who’ of real estate video content creators, a wide array of styles, tactics and channels are used. But among them, two facets prevail: Quality and quantity. Let’s take a closer look:

Peter Lorimer, PLG Estates, CA
Delivering quality, quantity, variety and consistency, this obsessive vlogger has racked-up more than 1.25-million views via the 300 uploaded videos on his YouTube channel, with a playlist packed with listing videos, marketing tips – even family vacation clips.

Jessica Riffle Edwards, The Carolinas Finest, NC
With nearly 1.6-million views and 500+ YouTube videos, Jessica records nearly every one of her videos while safely parked in her car (the rest while dancing), answering real estate questions, outlining issues, and exposing problems and opportunities.

Alvin Tapia, Alvin Tapia Homes, CA
Alvin’s personable approach and subtle, yet helpful production techniques shine, helping him connect with the community via his fun, lively video lineup.

Kelly LeClair, LeClair Real Estate, CA
When Kelly began her career in real estate, she knew video marketing would be an ideal way to distinguish herself from competitors. Using her background as a TV news reporter, her beautifully-produced, highly-informative videos and numerous webcam responses keep her firm in the spotlight.

Erik Brown, Teles Properties, CA
Erik’s YouTube channel has earned him tens-of-thousands of views from 100+ videos, including simply-produced, handheld recordings of multi-million dollar listings, proving quality videos don’t require a mega-budget.

Get Googling on these real estate video marketing gurus, taking notes on their successes. Begin developing your own online video marketing arsenal with the help of Properties Online today.

Don’t Let the Bed Bugs Bite: Bed Bug Issues in Real Estate Sales

Don’t Let the Bed Bugs Bite: Bed Bug Issues in Real Estate Sales

It’s a nightmare scenario. A buyer moves into their would-be dream home, only to find uninvited residents: bed bugs. As infestations rise nationwide, bed bugs are increasingly affecting real estate sales transactions.

Know the Signs

Bed bugs are equal opportunity pests and “dirty” has nothing to do with it. These masterful menaces hitchhike their way into luxury apartments, suburban homes, even the local library and theater. Though not known to carry disease, their nighttime shenanigans are cause for severe physical and psychological discomfort. How can you identify these pests?

– Like mosquitoes, they come out at night to drink blood, leaving behind itchy red welts on their victims.

– With apple-seed-like bodies, bed bugs hide in the nooks and crannies of mattresses and sheets.

– They often leave behind dark fecal/blood stains on linens, mattresses, box springs, and carpets.

– Pearly-white, pea-sized egg deposits may be found along headboards, electrical plates, baseboards, and window casings.

– White, rice-like, exoskeletons from moltings are often found under area rugs.

Discuss Disclosure Dilemmas:

Seller Beware

Though real estate sales agreements are broad, and don’t typically list bed-bug-specific issues, this doesn’t mean sellers are off the hook. Failure to list a bed bug infestation could be seen as a breach of disclosure of latent defects, leaving sellers liable for litigation.

Buyer Beware

Until states begin to incorporate bed-bug-specific realty regulations, hiring a pest control company, in addition to the typical home inspection, could be money well-spent.

Don’t Delay

If home sellers or new residents come across bed bugs, advise residents to seek professional help ASAP. Some home remedies are dangerous, and tossing bug-ridden items spreads bed bugs to neighbors. Bed bugs reproduce rapidly, and infestations can be costly to treat: $250-900 per room, and up to $5,000 for extreme infestations. Timely treatment is imperative.

Don’t let your career fall victim to bed bug bites. Stay informed on the latest issues effecting real estate sales with Properties Online today.

How Blockchain Technology Could Transform Real Estate Listings and Marketing

How Blockchain Technology Could Transform Real Estate Listings and Marketing

Tired of the redundancies, errors, delays, waste, and exorbitant fees that have been part and parcel of real estate sales transactions since the dawn of time? From portal conundrums that create property search snafus, to transactional miscommunications that lead to seemingly endless delays, it may finally be time to stop the insanity.

Meet Blockchain Technology
The latest advancement in real estate sales, blockchain tech could allow for the creation of a universally accessible real estate information and records database – once an international standard for the collection of property data is created.

What is Blockchain?
Originally developed as an accounting method for Bitcoin, blockchain is now used in a variety of commercial applications. Utilizing distributed ledger technology (DLT), it allows participants in an industry, such as the extended real estate community, to track digital transactions without central recordkeeping. Any document can be inserted.

Once introduced, ledgers are permanent, unchangeable, and cannot be deleted, making them meddle-proof. The blockchain community owns/controls the information collectively, which is automatically distributed, making information easily visible, verifiable, and trustworthy.

How Could Blockchain be Used in Real Estate?
Enabling the execution of real estate transactions without the need for third parties via smart contract, blockchain technology could easily facilitate real estate sales proceedings digitally. Paired with IFPS, syndication of the world’s real estate network is possible. (Interplanetary File System(IFPS), is the technology that enables email/information transfer from one computer directly to another without the need for a third-party server, such as Google.)

Each property receives a unique identifier (hash) for permanent recording on a global ledger. Sellers will benefit from increased exposure, buyers receive access to localized, user-curated data – provided all parties get on-board. With universalized data standards, the sky could be the limit.

Could blockchain technology be the key to releasing the real estate sales chains that bind you? Tune in on new developments with this emerging tech with the help of PropertiesOnline today.

Things You Don’t Know About Mold that Could Land You in Hot Water

Things You Don’t Know About Mold that Could Land You in Hot Water

Mold is a hot-button topic in real estate sales. Today’s tightly-sealed, more efficient buildings provide an ideal environment for its growth, and as public awareness of the issue grows alongside multi-million-dollar mold settlements, it pays to stay on-point when it comes to evolving mold legalities.

You Aren’t Required to be a Mold Expert – But You Can’t Stick Your Head in the Sand

While it’s not up to you to detect and diagnose mold issues, you must be knowledgeable and aware of the basic signs of mold to protect your clients (and your reputation). Red flags include:

– Musty, mildewy odors.

– Stained walls, ceilings, and baseboards, from common to multi-colored varieties.

– Plumbing leaks and drainage problems.

What to Do if You Suspect Mold & Why You May be a Target

Unfortunately, for most states there are no standard practices in effect – though that is rapidly changing. California recently enacted the country’s first mold legislation, listing standards for acceptable indoor levels and requirements for home seller disclosure.

In the wake of recent lawsuits and legislation, home inspectors and pest control operations are rapidly adjusting disclaimer legalese to limit their liability, with homeowners insurance companies commonly limiting compensation. Thus agents should be prepared for the possibility of agent liability with buyer clients in real estate sales involving mold issues.

Tips to Reduce Liability and Protect the Health of Your Real Estate Career:

1. Be diligent about checking for red flags, including odors and visual cues.

2. If you notice mold, carefully word disclosures, avoiding ‘black mold’ and ‘toxic mold’ verbiage. You’re not offering expert analysis. Be generic: Note ‘mold-type’ or ‘mildew-like’ staining/odors and their location(s).

3. Refer clients to ‘contact a qualified specialist for review,’ insisting potential buyers have their own, independent home inspection conducted.

4. Get to know mold experts in your area. Provide a list, but do not recommend particular vendors.

Real estate sales problems growing like mold? PropertiesOnline can help.