Monthly Archives: June 2018

Consumer Empowered Real Estate Information Changes Agents' Selling Models

Real Estate Market Watch – Consumer Empowered Real Estate Information Changes Agents’ Selling Models

Today’s real estate trends point to a shift in the real estate sales paradigm. With today’s consumers empowered by information freely available online through portals like Zillow and Trulia, home buyers and sellers are increasingly looking to alternative sales models they feel offer better bang for the buck.

Sales Evolution
Though many agents fear replacement, market information accessibility isn’t rendering agents nonessential. Instead the rise of accessible digital home information has consumers looking to new opportunities in digital property transactions. Like the travel industry’s shift from agents to online tools, consumers no longer need the middle man to safely conduct transactions.

The Shift to Digital
Rather than the traditional 2.5-3% agent fee on each transaction side, consumers are looking to flat rate services such as Reali, which offer value while upholding quality of service. With the typical fee at about $5,000 for homes valued between $250,000-750,000, this offers both buyers and sellers substantial savings.

On a $500,000 home, which at a 3% commission would normally run $15,000, buyer savings amounts to $10,000 – a pretty penny in an era where scrounging up the cash for a down payment remains a significant challenge. And such services are not discounted, but full service, providing all the services and protections buyers typically expect from a broker, including open communication 7-days a week.

The Realization of a New Era
In this new era of real estate sales, most buyers/sellers opt for a non-intrusive chat/text session. Video/photo tours are created online, and buying/selling documents scheduled and uploaded through the service’s app, including disclosures and an executive summary of each deal’s details.

From scheduling a showing to shopper questions, everything is managed digitally via a buying/selling process that is automated, efficient, and tech-driven, yet still protects both parties, providing essential transactional guidance. Transparent, real time transactions, from the source, with no middlemen.

Arm yourself for changing real estate trends. Stay ahead of the game with the help of Properties Online.

Market Watch: Updated 2018 Changes to Buyer Demographics

Market Watch: Updated 2018 Changes to Buyer Demographics

Following an exciting 2017 buying season, real estate trends point to a few changes on the horizon. What will 2018 have in store?

Changes Predicted for the 2018 Home Buying Season
Stay on your toes and be on the lookout for these changing real estate trends:

– Baby Boomers Finally Ready to Downsize

Baby boomers are finally letting go of larger traditional and colonial-style homes, and are ready to downsize in retirement. What are they looking for? A smaller footprint and single-story living, so they won’t have to navigate perilous stairways as they age. How does this translate into the market? Rising demand is expected to push up the prices of single-story dwellings.

– Millennials Compromising on the Suburbs

Though many millennials have their sights set on urban life and activity, millennial buyers, who could make up 43% of the home buying market by the close of 2018, are prioritizing affordability and quality of life – a shift which is pushing this segment out into the suburbs. Last year, the undeniable shortage of entry-level homes posed a huge hurdle for this group, the nation’s largest buyer segment.

– Post-Bubble Foreclosure Sufferers Re-Entering the Market

The more than 10-million Americans forced into foreclosure during the Great Recession have put in their 7-year, foreclosure law penance. Sick of renting and itching to re-enter the market, how many will become eligible in 2018? Around a whopping 1.5 million Americans according to the National Center for Policy Analysis, adding pressure to an already strained supply of home inventory.

Still a Seller’s Market

As buyer demand remains strong in the current year, home prices will continue to soar. This will continue to add to the stresses of first time buyers, foreclosure sufferers, and cash-strapped retirees, struggling with a lack of affordable home options and a dearth of down payment cash.

How will changing real estate trends effect your business? Stay in-the-know with the help of Properties Online.

Your brand, more than a logo.

Your Real Estate Brand – Much More Than a Logo

In today’s real estate marketing tips, we’ll take an up-close and personal look at branding, and how effective agent marketing involves so much more than a winning logo design. To build a great brand, you have to look beneath the surface…

Your Brand and You
More than an emblem on letterhead, your brand is, in essence: You. What sets you apart, and how do you make this known? How do you interact with clients, building a foundation for trust in your relationship as they embark on the biggest financial and emotional decision of their lives?

Real Estate Marketing Tips for Building a Great Brand:

Consider What Sets You Apart
Like your human individuality, consider four core facets of yourself that set you apart from the competition, whether that’s a property type specialization, in-depth area knowledge, or personal life and interests. These factors, which distinguish you, should be reflected in your brand.

Decide & Focus on Your Marketing ‘Home Base’
Too often the marketing focus of agents is scattered. Though you should be active across multiple platforms (Facebook, Instagram, YouTube, Google ads, email), it is imperative to drive your traffic back to ONE destination, such as a personal website optimized to capture interest and convert traffic to leads.

Think Outside the Box
Consider your brand as an extension of yourself, showcasing it on signage, home photography and listing videos, open house flyers – even in the food you serve. All of these define the experience potential clients have with your brand.

Don’t Settle for the Status Quo
Instead of falling victim to a marketing rut, continually strive for improvement. Those willing to challenge what they know and explore new venues will ultimately rise above the masses.

Everything you do defines your brand. What does your online presence say about you? Step-up your game with the help of the real estate marketing tips and technology from Properties Online today.

SEO Tips for Optimizing YouTube Real Estate Videos

SEO Tips for Optimizing YouTube Real Estate Videos

Struggling with real estate video SEO? We’ve got the information you need to tap into YouTube’s masses. The second largest search engine by volume (after Google), a winning marketing strategy for optimizing your content via YouTube search is one of the easiest ways to maximize ROI from your video marketing campaign.

Simple, Effective Tactics for Optimizing YouTube Real Estate Video SEO:

Optimize Titles
As with Google, optimizing your YouTube search begins with superior on-page content. On-page optimization helps YouTube understand the purpose of your video, identify related keywords, and sort/rank your video in search results, likewise increasing the chance your video will pop-up in Google search results as well.

Get to Know Key On-Page Ranking Factors
These include your video title, the most important, as well as video description and meta tags.

– TITLE: It’s best to put your main keyword at the beginning of the title. (Titles have a 100 character limit, but only search to 66 characters, so be careful.)

– DESCRIPTION: Place the main keyword at the start of the video description as well, with secondary keywords included in the body of the description, making sure content reads naturally.

– TAGS: Be sure to include about 5-10 tags covering your main keyword, but don’t go overboard.

Used Closed Captioning
In addition to helping the hearing-impaired take advantage of your content, closed captions can also strengthen your SEO. Adding them is easy.

Promote Outside YouTube
While views are no longer a top ranking factor, search results still ranks videos by popularity, making them essential in setting your video apart as an authoritative piece on its subject matter.

Regularly Add Fresh Content
YouTube’s search algorithm gives fresh content a boost in visibility, anywhere from 24-hours to 3-months, to drive traffic and assess performance/relevance.

Looking for more tips for boosting your real estate video SEO value? PropertiesOnline has the tips and technology you need to ensure success. Contact us today.

Market Watch: What's Hot and What's Not in Home Design

Market Watch: What’s Hot and What’s Not in Home Design

We can’t always be experts on interior design, which is why a bit of professional advice is always welcome. In today’s real estate trends, we’ll look at what’s hot in home design from the 2018 Interior Design Show.

The Kitchen as a Focal Point
Kitchen upgrades remain a key investment opportunity, not just in design, but in technology. In today’s homes, there are an array of opportunities for design and technology to meet, and this is especially true in the kitchen. Now seen as a place to gather and even entertain, not just a place to cook, opportunities abound for kitchen personalization in both the design and technology genres. From multifunctional kitchen islands to smart refrigerators, stoves, and more, design elements turn the kitchen into an ideal second living space, the hub of the home.

Durable Materials with Clean Lines
Topping off favored kitchen materials: Engineered quartz, whose fabrication advancements have opened new doors in other areas of the home as well, surrounding tubs, showers and even fireplaces. Heavier, contrasting concretes are also quite popular surfaces around the home. Clean lines are big, with distressed wood cabinets replaced by cleaner, sharper surfaces, including boldly painted cabinet fascia.

Curvy Furnishings
Curves and soft round edges in all types of furniture, from chairs and tables to lighting, are cropping up. Lighting is more than functional, it is sculptural, with homeowners investing in lighting as they do artwork: The more fixtures the better.

Extending Living Space Outdoors
Due to limited space and sometimes crowded living quarters, extending living space outdoors continues to rise in popularity, making outdoor living spaces among the most popular real estate trends to date. Here customization opportunities abound as well, from outdoor kitchen, dining, and bar additions, to living areas, game rooms, private garden retreats, and even outdoor office space.

Strive for a listing that home buyers warm to with the hottest real estate trends from Properties Online today.