Remember the days when availability, pricing, market trends, and histories used to be available almost exclusively to the professional real estate industry alone? In today’s real estate market, you are no longer ‘gatekeeper’ to this coveted ‘information key.’ In today’s real estate marketing tips, we’ll take a closer look at transparency in the industry, and how the Internet is changing the market.
Out of the Darkness
No longer in the dark, telling clients not to worry about the nitty-gritty, behind-the-scenes details of the MLS and other essential processes is not an option. The Internet has opened the eyes of clients to what previously went on behind the closed doors of the industry. Today, 80% of shoppers begin their real estate transaction online, where over the years previously coveted information has been compiled, offering today’s clients access to information that was once almost exclusively in the hands of real estate professionals.
Into the Light
With the Internet putting information in the hands of buyers, and the simplicity of the transfer of information to the MLS now well-known, informed buyers and sellers are begging the question, “Why do I need you?” For skilled agents, this is a boon in disguise, as less-than-stellar agents only willing to exert minimal effort for commissions are sure to be systemically cleansed from the industry, strengthening the profession.
Looking to the Future
As the real estate industry further jettisons into the coming “Era of Transparency,” those striving for real estate career success must come out of hiding, educating their clients on the ins and outs of transactions, and why they are uniquely skilled and valuable to clients in accomplishing transaction tasks. Those that do not will be sidestepped by clients in an era of alternatives that do not involve an agent.
Are you ready for the “Era of Transparency?” Take off your blinders, and step-up your game with real estate marketing tips and technology from Properties Online.