Monthly Archives: August 2018

Selling New Construction Homes

New Agent Tip: Jump Into Selling New Construction Homes – What to Know

Given the shortage of resale inventory in lower price brackets, new construction homes are luring consumers and inspiring a rise in building. This offers a great opportunity for helping buyers find the perfect home. However purchasing from a builder is a lot different than purchasing a resale home, and it’s essential for your clients to know the risks.

Real Estate Selling Tips for Avoiding New Construction Sales Pitfalls

– Make Sure Buyers Know Why They Need You

New construction sales teams represent the builder, with their interest at heart. With no agent representation, buyers are assuming a lot of risk. There’s no reduction in price/commission for purchasing without the aid of a buyer’s agent – builders don’t want home sales values to take a hit. Buyers won’t save any money, but lose access to a representative that will ensure key sales and build details don’t get overlooked or forgotten. Builders expect to pay buyer’s agent commissions, pocketing the difference when none exist.

– Expect to Negotiate

Builder’s reps will often give the idea sales prices are non-negotiable. While there’s not as much wiggle-room as resale homes, there is some leverage. For those that won’t budge, look to closing cost contributions or upgrades.

– Use Timing to Your Advantage

Knowing when to hold/fold can save your clients a ton: Builders aren’t emotionally attached. Big bargains can be leveraged if the builder has inventory that’s lingered on the market. Alternately, reserving a property before a second-phase addition begins can also mean big savings.

– Understand Upgrades

Get to know upgrades, ensuring buyers know which features of model homes are standard or an added cost.

– Educate Yourself . . .

. . . on architectural and site design, blueprint reading, construction methods, and materials so you can assist clients in making the best choice for their new home.

Do you have the real estate selling tips you need to navigate new home sales? Secure a brighter future with the help of PropertiesOnline today.

How to Become a Social Marketing Expert for Real Estate

Become a Social Marketing Expert – What You Must Know and Do

From computers and cell phones to today’s array of online tools and smartphone services, great agents know how to put technology to work, and social media is a huge weapon in their sales arsenal. Do you have the real estate selling tips you need to leverage it to your best advantage?

Social Media Can Help You Reach New Heights

A people-centered industry, social media is the life blood of today’s successful agents. It’s where the masses live. 81% of Americans have a social media profile, an arena which is expected to encompass over 200-million people by 2020. And it’s where a key demographic lies: Those using social media live in the suburbs, are more educated, and earn over $75,000 per year, prompting professional marketers to boost their social media budgets. Done right, it’ll bring in mad money. Done poorly, however, and it’ll leave your reputation in the gutter.

Keys to Using Social Media Wisely

– Know Your Neighborhoods

Facebook and Twitter are the bread-and-butter of the business. Instagram and Pinterest ideal for star-worthy, visually-enticing listings. LinkedIn a great tool for referrals on the B-2-B end.

– Market with Purpose

The primary reason for moving into social media neighborhoods is to bring in L-E-A-D-S. Keep this in mind with all your efforts, always including a response option (call/email/text) so readers can easily follow-up with you, as well as a strategy for providing the rapid response, essential to snagging today’s customers.

– Be a Teacher, Not a Salesperson

Truly interesting, helpful information is a rarity these days. Provide it, and you’ll shine like a star, gaining recognition and leads.

– Mesmerize Your Audience

Marketing with video gains more views and has a higher conversion rate. Embrace video. Americans are well-known for their love of moving pictures.

Do you have the real estate selling tips and tech you need to help you build your real estate brand quickly and easily? PropertiesOnline has you covered. Learn more today.

Dual Agency? Make Sure You Cover the Details with Potential Buyers and Sellers

Dual Agency? Make Sure You Cover the Details with Potential Buyers and Sellers

Dual agency real estate transactions are often confusing for clients, and come with a number of significant benefits and drawbacks. Left unaddressed, misunderstandings arising from a dual agency transaction can leave behind a bad taste, especially in those situations where things go awry. If dual agencies are legal in your state, here’s how to come out on top without getting any egg on your face.

Addressing the Conflict of Interest Conundrum

Though playing both sides does streamline the process and minimize communication delays, dual agency real estate has some significant gray areas, which are important to explain to clients to keep things on the up-and-up:

– Advice

Because buyers want the lowest price, and sellers the highest, dual agents cannot take sides or give advice. Instead you’re more like a parent, you love both kids, and want to make sure the outcome of the situation is fair.

– Checks/Balances

There’s no one to catch it if you miss things, as you’re running both sides. And because you’re human, mistakes will inevitably occur.

Pointing out the Pros

That said, dual agency real estate isn’t all bad. There are also many benefits that should likewise be pointed out to potential clients:

– Full disclosure

Dual-agent/broker scenarios must be disclosed/consensual, and can’t occur behind the scenes.

– Potential savings

Dual agency real estate allows for potential savings in commission fees if the same person plays the seller and buyer’s agent, reducing fees.

– Increased potential access to properties

In large brokerages, who house a number of agents forming a different kind of dual agency scenario, sellers have more access to potential buyers, and vice-versa.

– More streamlined sales

A single entity makes communication issues moot. Communication between parties is timely and the process more streamlined with a single agency in charge of scheduling paperwork and deadlines.

Help your dual agency do double duty. Up your game with tools and technology from Properties Online today­.

Real Estate Home Sales Are Hot! What's Up for the Rest of 2018?

Real Estate Home Sales Are Hot! What’s Up for the Rest of 2018?

What’s driving today’s real estate trends? Driven by low home inventory, new home sales are hot, with sales rising 6.7% in May despite extraordinarily high selling prices. This tops the far more conservative estimate of a 0.9% increase expected by economists at the Wall Street Journal.

Have We Surpassed Elevated Levels Seen Before the 07-09 Mortgage Crisis?

New home sales still remain well beyond such levels, and are up 14.1% compared to new home sales last May.

What Areas are Seeing the Greatest Growth?

Sales in the South are driving last month’s numbers, with the region experiencing a 17.9% increase in new home sales. Elsewhere in the Midwest, May sales were flat, and in the Northeast and Northwest, new home sales declined.

Will this Trend in New Home Sales Continue?

Expectations of single-family home sales by builders fell two-points in June according to the recent NAHB housing market index. Further economic growth, the creation of more jobs, and a solid housing demand, however, are expected to spur construction of more single-family homes in the months ahead.

What About Pre-Owned Homes?

Compared to sales in the first 4-5 months last year, 2018 sales of pre-owned homes have remained neutral.

How are Complications in the Sales Arena Playing a Role?

It’s commonly seen in real estate trends for low inventory to inflate prices, driving buyers out of the market, and we’ve been seeing that for quite some time now. But this isn’t the only factor complicating purchases. Mortgage interest rates rose to 4.59% in May, up more than half a point from January’s 4.03%. Labor is scarce, and lumber prices at record-highs, adding almost $9,000 to the cost of new single family homes since January of 2017. All-in-all, a harrowing time for making a home purchase.

Are you making the most of today’s hot housing market? Heat up your sales with the latest real estate trends and technology from Properties Online today­.

Can Staging Help Home Sales?

Open House Staging: What Creates (or Kills) Sales

Veteran brokers are often fine connoisseurs of open houses. They’ve seen it all – the good, the bad, and the ugly. That’s because from newbie agents to unseasoned sellers, the things that make or break a sale remain largely a mystery and ever open to interpretation, making staging snafus a common source of lagging home sales. In today’s real estate selling tips, we’ll take a look at common staging faux pas that frequently go overlooked.

Hovering Homeowners

Homeowner’s that leave late, return early, or stay and hover are a huge turnoff. The family should be up at least an hour before the agent arrives and out on time. It’s one thing to find a family cat snuggled up on the bed, but snoozing toddlers and teens scream ‘invasion of personal space.’

Dark Rooms

A house with windows and doors closed and locked up like Fort Knox is far from welcoming. Remove room-darkening curtains and valances, opening blinds to let light shine in to create a more open, cheerful, less dungeon-like feel.

Dirt & Dust

Dirt and dust scream ‘unkempt’ and make buyers wonder what other house maintenance has passed under the radar. Dust and clean all surfaces – especially the kitchen and bath – areas where crustiness is sure to send would-be buyers packing.

Closet Clutter

Clear clutter from closets, kitchen cabinets and drawers. Out-of-date canned goods, 90s wardrobes, and overfilled junk drawers do not make a good impression of a home. Buyers like to kick tires, envisioning themselves in the space. Make things functional, clean, and inviting.

Quirky Collectables

From kitchen condiments on the dresser to Star Wars shrines, it’s best to leave unusual collections out of the spotlight and let the home have all the buyer’s attention – not the seller’s fetishes.

Are potential clients seeing your listings in the best possible light? Brighten up your marketing efforts with real estate selling tips and technology from Properties Online today­.