Monthly Archives: December 2019

Tips for Selling Your Residential Listings Even in December

Tips for Selling Your Residential Listings Even in December

Do your New Year’s resolutions include moving but you’re afraid holidays and cold weather will keep buyers away? Don’t be discouraged by conventional wisdom about selling your home in December. Beat the winter freeze with these helpful winter real estate selling tips.

Keep Decorating Neutral and Tasteful

Not everyone celebrates the holidays in the same way. What seems bright and festive to you may feel tacky and overdone to others. Don’t run the risk of offending potential buyers. Stick to a general winter season decorating theme that lets buyers picture themselves building holiday memories in your home.

Don’t Forget Curb Appeal

The weather outside is frightful, but don’t use it as an excuse to slack off on exterior maintenance. In addition to being unsightly, snow- and ice-covered stairs and sidewalks are a safety hazard. Make sure all walkways are clear, touch up paint as needed and clean the gutters. With shorter days limiting the amount of natural light, consider adding exterior lighting.

Leverage Online Marketing

During winter months, buyers spend less time exploring neighborhoods in person and more time taking online tours. High-quality photos and videos highlight the best features of your home and inspire viewers to take the time for a visit. It’s well worth the investment to hire a professional photographer.

Target Motivated Buyers

Summer weather may be more conducive to the process of moving, but there are a number of financial reasons why people look for homes in the winter. New jobs often start at the first of the year, or people receive year-end bonuses that they put toward buying a new home.

Our real estate selling tools help you grow your business any time of the year. Contact Properties Online to learn how our web-based software helps build traffic and capture leads.

Expected the Unexpected in 2020

Real Estate Predictions for 2020 Look Like 2019 All Over Again

As the saying goes, everything old is new again. Want some real estate predictions for the new year? Look no further than 2019 to see the real estate trends, which are expected to continue through 2020.

Housing Outlook Is Bright

According to Sam Khater, chief economist for Freddie Mac, traditional indicators such as housing starts, building permits and home sales demonstrate that the housing market in the United States “remains on solid ground.”

Mortgage Rates Remain Low

Freddie Mac’s fourth-quarter predictions estimate an average mortgage rate of 3.7 percent for 2019. While their research team anticipates a possible slight increase to 3.8 percent in 2020, rates will still be low enough to take the pressure off buyers scrambling to beat rate hikes.

Buyers aren’t the only ones who will benefit from low mortgage rates. This past October, the Mortgage Bankers Association reported a 134 percent year-over-year increase in their Refinance Index for the last week of the month. Look for low mortgage rates plus increased equity to cause a continued surge in refinancing.

Home Prices Are a “Mixed Bag”

Fluctuations in home prices are one of the most closely watched real estate trends. After increasing at an above-average pace for several years, putting home purchases out of reach for many buyers, prices were due for a slowdown.

In their October predictions, Freddie Mac anticipated a 2.8 percent increase in home values for 2020, down from 3.3 percent in 2019. But since this figure is a median for the nation as a whole, individual markets can vary greatly. Some cities are actually experiencing a current drop in home prices.

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