Sometimes you just need a shove in the right direction, a little motivation, or an idea seed planted. That’s what this post is all about: 5 Simple Marketing Ideas for Your Real Estate Business.
Invest in your website. Make sure your brand is working for you, where the majority of your clients will find you – online. Your real estate agent website is your business card, your face and your online hub. Make it count.
Use Craigslist. Easy and automatic posting to Craigslist is the way to go, with Craigslist flyers. Market each of your listings on Craigslist right from your agent website or single property website. Craigslist is one of the most popular websites in the world, with millions of daily visitors, and it can be a powerful tool for generating free traffic to your property website.
Use custom domain sign riders. Yard signs will always be a huge marketing force in real estate. Make sure yours drive traffic back to your website, by using DOMAIN RIDER signs.
Create a Facebook page. If you haven’t already, put your real estate business on Facebook, by creating a Facebook Business Page. In the U.S., 80% of social network users choose Facebook as their preferred social network through which to connect with businesses and brands. It also provides you with a fantastic platform to promote your websites and blog.
List your business on Google Places. Set up a Google+ account to boost your search engine rankings and promote your business and listings. Then list your business with Google Places. These actions will help you to better connect with the Google Network, which extends to over 80% of internet users in the United States.
I’m on a roll, so I’m adding a bonus 6th marketing idea.
Start an email campaign. Email marketing can be automated and easy, turning every email address you receive into a viable, potential lead. Write your own email campaigns or use pre-built content. Create listing announcements and send out “virtual flyers.” Email campaigns are a great way to support your other marketing initiatives.
We’ll revisit this idea next month, with another 5 marketing ideas to boost your real estate listings, sales, contacts and revenue. In the meantime, have fun and good luck!