Gaining trust and word-of-mouth marketing from the family and friends of existing clientele could be just a post away – with the right real estate selling tips for Facebook marketing success. How can you achieve the positive attention that will earn you a spot with the “in-crowd?”
The steps to attaining Facebook marketing success are simpler than you think:
1. Be professional.
Specifically, don’t use your personal page. It lacks professionalism – and more importantly, you’ll miss out on business features like contests and insight-checking capabilities.
2. Strut your stuff.
Show off your listings’ neighborhood, posting local events (venues being built, festivals, employment opportunities, and more…), expressing their benefit to the community and sharing your passion and knowledge for the area where you sell homes.
3. Show and tell.
Use images and videos when you update, which are among the most popular and engaging forms of Facebook content. The more likes, shares, and comments your posts get, the more exposure you can achieve.
4. Celebrate milestones.
Post subtle, visually appealing welcome messages (that do not mention names) such as a key or welcome mat snapshot to celebrate a new homeowner’s “possession day.” Your clients will know who they are and that you genuinely care enough to follow up.
5. Get competitive.
Contests and sweepstakes are a great way to get to know your clients’ likes and dislikes a little better and deepen relationships. Third party apps like Wishpond (required to run them on FB) simplify the process.
6. Use the golden rule.
You can use Facebook to post your listings too, just remember to keep it 80/20: 80% content and lifestyle topics, 20% agent and product topics (like listings). This will ensure a social, engaging page.
Don’t let social media scare you. Get the real estate selling tips and tricks you need to boost your marketing efforts. Establish a deeper connection. Contact Properties Online today.