Staying updated on real estate trends can help you find ways to boost business this year. What kinds of 2023 trends can you use for more sales and listings? Keep the following trends in mind for your real estate business.
Using videos to market properties for sale provides you with an additional way to attract interested home buyers. While you can still use traditional signs placed in front of houses that are on the market, these might not draw as much business compared to video marketing. When you rely on video marketing, you’re able to reach a larger number of potential home buyers.
How do real estate agents use Text Messaging to capture leads? They start by marketing their listings online and with effective signage. Next, they enable Text Announce, the mobile marketing system that connects the agent and the property itself in a way that allows for seamless marketing over mobile devices. Texting is quicker and easier than a phone call or email and can be done easily on the spot. Pew Research Center tells us that the most popular application on all smartphones is text messaging and that greater than 31% of smartphone users prefer texting over voice calls.
Single Property Websites
Search engine optimization (SEO) can make it easy for home buyers to find properties for sale when you set up individual websites for these homes. Single property websites provide a simple yet effective way to reach interested home buyers. These websites give them enough information to help them determine if they’re interested in scheduling a tour.
Social Media Engagement
Social media platforms offer a great way to interact with home buyers and sellers. Posting relevant content on your social media page and responding to comments on your posts can help you establish a rapport with people who might be thinking of selling their home or purchasing a home.
Online tours of properties have become more common in the past couple of years. While many home buyers still prefer seeing a home in person, offering online or digital tours can be useful in some situations, such as when you have interested buyers who live out of state.
If you need more help putting real estate trends to use, contact Properties Online. We offer marketing tools to help your real estate business thrive, including real estate websites, single property websites, smart lead capture, and more.