Posts by Jess Maria (page 23)

Social Media Stats You Should Care About: Facebook (Part 1)

Welcome to Part 1 of a 3-part series on social media statistics. As we’ve discussed in previous posts, your online presence, such as your property website, is important. Social media is a critical tie in. Check out some of these stats and you’ll soon see why not participating means you’ll be left behind.

Facebook’s rise never ceases to amaze us – it went from a net income of $229 million in 2009 to a cool $1 billion last year. It is the world’s most popular social network, currently with some 845 million active monthly users, making some 100 billion connections. 425 million users globally access Facebook from their mobile phones.

North America has the second highest percentage of active Facebook users (after Asia), with more than 50% of its population on the site. More than 174,500,000 Facebook users live in North America!

Facebook users are 57% female and 43% male. They upload 250 million photos every day, and spend an average of 20 minutes at a time on the site. That Facebook thumps up ‘Like’ button? It’s clicked 2.7 billion times a day (make sure some of those ‘Likes’ belong to your business page!).

RE Business Pages

Facebook is much more than a fad. It provides a fantastic, FREE opportunity to connect with potential clients, buyers and sellers, to promote your brand, business and listings, and to share knowledge with a network that grows all the time.

We’ll see you again soon for Parts 2 & 3 of this series, where we’ll look at Twitter and LinkedIn.

Real Estate Agent Numbers Grow as Demand Increases

With what are generally reported to be higher professional standards and stricter adherence to best practices, the industry is again growing in popularity for new graduates and career changers alike. And more people are said to be realizing the opportunity for home ownership while interest rates and prices remain lower than pre-GFC, creating strength in the market for agents.

Some five years after the GFC critically affected the real estate market, agents are once again getting on board, with new agent numbers growing in markets across the country. In July of this year RE/MAX in Long Beach, California, reported its first major jump in agent numbers since 2010 – with more than 1300 new agents. In South Carolina, more than 10,000 licensed agents fell off the rolls between 2009 and 2011. But so far in 2012, more than 1750 new licensees have joined the ranks of the real estate agents, showing the first significant increase in several years.

real estate agent

“I expect, based on how the first half of the year has gone, if that trend continues, I’m expecting to end the year actually with our first membership gain since 2007,” S.C. Realtors Association president Nick Kremydas told media.

With what are generally reported to be higher professional standards and stricter adherence to best practices, the industry is again growing in popularity for new graduates and career changers alike. And more people are said to be realizing the opportunity for home ownership while interest rates and prices remain lower than pre-GFC, creating strength in the market for agents.

In cities like Charlotte, North Carolina, agents are seeing more interest in homes than they’ve seen in four years. One six-year veteran has seen multiple offers on homes this year for the first time in her entire career.

Many firms across the country are in the process of extending advanced services and training to agents in anticipation of market improvement. While now isn’t the time to bank on huge commissions, many agents report that prices are increasing and it is less of a buyers’ market than it was a year ago. For agents, both new and experienced, willing to put in the effort, the horizon looks bright.

Real Estate Agents Gain Favor with Home Sellers

A recent poll conducted by an online marketing solutions provider HomeGain revealed that home sellers are better able to sell their home using a real estate agent than by selling on their own – by 120 percent!

400 homeowners responded to the poll, with some 79% stating they had used an agent and 21% having attempted to sell on their own.

Further results showed that approximately 66% of surveyed homeowners who used the services of an agent managed to sell their home, while only 30 percent of those who attempted the FSBO (for sale by owner) route were successful.

Among those unsuccessful selling on their own, 22% eventually hired a real estate agent, with 55% of those homes eventually selling.

In the 20 years between 1991 and 2011, the percentage of home sellers who choose an agentover FSBO has increased 10% (from 77% to 87%). Additionally, the typical FSBO home sold for approximately $65,000 less than an agent-assisted home sale. And that is good news for agents.

Location Based Marketing a Hot Tool for Real Estate Agents

On the mobile front, agents are early adopters. They are 38% more likely than the average SMB to have used mobile marketing in the past year, and 53% more likely to be planning use before the end of 2012, according to recent research by Borrell Associates.

In an election year, it’s easy to look around you and see how location based marketing is put to use. But it isn’t just the politicians capitalizing on this mobile technology.

Asif R. Khan, president of the Location Based Marketing Association (LBMA) has seen a rise in the uptake of LBM among real estate agents. “Mobile apps and location-based services are increasingly becoming an important part of a real estate agent’s marketing arsenal, and an important part of the way prospective buyers find places to live,” he says.

Social media is continually on the rise, and estimates show that some 62% of American real-estate agents maintain a social site.

Check-ins, on social networking sites like Facebook and Foursquare, allow a person’s location to be viewed by an almost unlimited number of people online. This can present real opportunity for the saavy real estate professional. Using these tools is nearly always free, and can give you a chance to broadcast events (such as an open house) in real time.

On the mobile front, agents are early adopters. They are 38% more likely than the average SMB to have used mobile marketing in the past year, and 53% more likely to be planning use before the end of 2012, according to recent research by Borrell Associates.

Mobile app technology and the consumerization of cell phones give real estate agents the chance to see where potential clients are and engage with them at the times of greatest interest and need. SMS technology, such as Smart Lead Capture, enables the two-way exchange of information between prospect and agent, with regard to a specific property. What’s more, the process is simple and completed with a simple text.

QR codes are also making their way into the realm of real estate marketing via signage, with some exciting results. The scan function of QR eliminates the need for SMS, speeding up an already great lead generation solution. The latest technology even allows potential homebuyers to interact with properties before they view them in person, through the viewing of floor plans, photos and videos, for instance.