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How to Handle Asking Sellers to Lower the Price

Getting a Price Drop: How to Have the “Tough Love” Talk with Your Seller

Sometimes in the realty industry, a little tough love is called for. It’s never easy. It’s certainly not fun. But it’s always necessary. How can you get through it without the emotional blowback? We’ve got the real estate selling tips to help you lay on the tough love, and not only survive, but thrive…

How to Help Sellers Get Past Ugly Home Sales Obstacles
Open a sellers’ eyes to listing issues without stumbling clumsily through your explanation or alienating them:

– Seller Has Listed Over CMA
“We began marketing your listing at what the industry refers to as the ‘seller’s price,’ the amount you hoped to get for you home. Following 3 weeks with no offers, it appears the market is not on par with this preliminary pricing. I’ve double-checked our original market analysis, and have a copy for your review, and I’d like to suggest offering your home at a price the market indicates, in this case, $XX.”

– The Price You Put on the Home is Too High
“I am in a position of having to deliver some difficult news. It is one of the toughest parts of my job, but I wouldn’t be providing you the level of service you deserve if I didn’t. My initial price recommendation was based on what you were looking to take away from the home sale, but the market is telling us that pricing is incorrect. I would like to get together with you and discuss price adjustment options.”

– Price is Right, But No Offers
“Homes that linger on the market are either priced to high or in poor shape. Since your home is in excellent condition, I believe the market is telling us we missed the correct price. I suggest we lower your listing price by $XX and see if that nets offers.”

Don’t let listings linger. Move inventory fast with real estate selling tips and tech from Properties Online today.

New Agent? Don’t Fall Prey to these Antiquated Misperceptions

New Agent? Don’t Fall Prey to these Antiquated Misperceptions

Those considering or just getting started in real estate often take to heart antiquated real estate selling tips. Post housing market crash, and with the inherent implications of today’s mobile and digital era, there are new rules…

Don’t Fall Victim to False Impressions
These erroneous beliefs top the list of things that cost new agents a future in the real estate industry:

1. Overinflated expectations.
While it’s good to think positive, many agents have greater expectation at their career onset than their budget can support. High income expectations, coupled with underestimated expenses, take many new agents off the market within their first 2 years in the field.

2. Making it on family/friend referrals.
Your entry into the real estate industry does not mean that all of your family members and friends will miraculously list and/or purchase a home. Or do so with you. While you may earn a few referrals from this group, it pays to realize your friends and family may already have trusted associates in the realty business.

3. Relying on advertising brokers.
Have your name mentioned on a broker’s website or in their print advertising? This floor time is great, but it’s not going to net you a deluge of weekly leads. It’s going to take far more legwork than that.

4. Losing potential customers to ‘assumptions.’
When new customers approach, assumptions can be deadly. Is that potential buyer with the dirty, torn clothing broke, or the working owner of the local construction company? Big deals often come in surprise packages. Look to every customer as a prospect, treating them in-kind – or you could quickly regret it.

Are you getting the right real estate selling tips to safeguard your future career? Look to the leaders who have evolved alongside the industry. Find the help you need with the latest tools and technology from Properties Online today.

Realtor.com Shares Tips for Selling that Listing in Two Weeks

Realtor.com Shares Tips for Selling that Listing in Two Weeks

Sellers in a rush to leave their current home? Selling a home super-fast is possible – with the right tactics. In today’s real estate selling tips, we’ll look at advice from the experts at Realtor.com on how to sell a home fast, bringing in buyers in 2 weeks or less to seal the deal.

Cinch a Speedy Sale with these Expert Real Estate Selling Tips from Realtor.com:

1. Entice with price.
In real estate, price is everything, affecting whether a property sits or sells. The asking price says a lot about the seriousness and motivation of the seller. Consider listing at an aggressive, not ambitious asking price if you want to move the home fast.

2. Make it irresistible.
Dress it up. Stage it. Give it that ‘wow’ factor. You want to create ambiance on the level of a home decorating magazine. Sellers new to the concept of staging? Giving them a few tips ensures success.

3. Set a deadline…
A deadline for receiving offers. Think ‘Black Friday’ when it comes to real estate: You want to move your product (house) fast, and have priced accordingly – good deals don’t last.

4. Offer incentives.
Consider sweetening the deal by offering to contribute to the buyer’s closing costs, throwing in a year’s worth of cleaning services, or contributing to homeowner’s association dues. Get creative and tailor your offerings to what’s important to buyers in your market.

5. Tell your neighbors.
Someone may have a friend interested in moving to the neighborhood, or a family member who wishes to be closer.

6. Stay flexible.
It’s important to roll with the punches throughout the process. If someone wants to see your home at 6 pm in the middle of dinner – let them in with a smile.

Looking for winning real estate selling tips to help you move listings fast? Find them on Properties Online today.

Our Secrets: Tips You'd Love to Share with Sellers

Our Secrets: Tips You’d Love to Share with Sellers

You know you have some; most agents have at least one: Secrets. The kind you want to share with sellers, but are afraid to. In today’s real estate selling tips, we’ll look into these secrets, and what may be lost when agents keep them under wraps.

What Secret Real Estate Selling Tips are You Keeping from Sellers?

– It’s not the Lawn Maintenance – Smells Sell.
Or don’t as the case may be. Some agents mow the grass before each showing to appeal to buyers. Closely related to areas of your brain linked with memories and emotion, smells market to buyer nostalgia.

– Staging Isn’t Static.
The staging secret’s out of the bag… but the details are not. Most home buyers (and even some realtors) don’t know elaborate, cozy spaces fare better in the winter, while simpler, sparser décor rules summer.

– Discounted Agent Commissions are No Deal.
Agents proposing discounts typically offer sub-par services. Excellent agents execute fast, flawless transactions that net top dollar, earning every penny.

– The Right Price is Important – But so are Bands.
The need to set the right price is no secret, but staying within ‘bands’ will net more foot traffic and offers. Priced too high? Buyers looking for lower price-points will miss the listing, and those looking for a ‘fancier’ home may be disappointed.

– Black Holes are Real.
And they exist in the real estate market. Sellers who list right before people go out of town for major holidays are often sucked-in.

– Exaggerations Take a Bite Out of Sales.
Sellers overstating a goldfish pond as a waterfront retreat drive off disappointed buyers in droves, extending listing times. Realistically describing features net far better results.

– Huge Price Drops Make Sellers Look Desperate.
Price right from the start. Multiple offers are far better than greedy, unrealistic pricing.

Looking for a few more secret real estate selling tips and tricks you can keep to yourself? Sneak-a-peek at Properties Online today.

How to Handle Asking Sellers to Lower the Price

Scripts to Help You Encourage Your Seller to Lower the Asking Price

The Internet Argument
Sellers often say, “But everyone finds their own homes on the Internet these days…” A great theory, but buyers still need an agent to show the home. And when buyer’s agents are pushed into the showing, you can be sure they’ll point out every flaw in the house… potentially some that sellers never knew existed – and that the price is too high. Sellers are, in essence, pushing for every buyer’s agent NOT to sell their home.

That Whole ‘Morality Thing’
Shouldn’t realtors put their clients’ interests first? While the exceptional ones do, in the real world, things often work out differently. Discounted services alienate buyer’s agents. In a perfect world, a good agent should explain up-front how they’re paid: No salary, only a commission if a home is sold.

When sellers also consider agents also don’t: A: Work for free, or B: Like being paid less for the same job (a demotion), that measly 0.5-1% starts looking a bit petty – especially in addition to all the other negative effects of ‘discounted commissions.’ Among top real estate selling tips: Here is where a sit-down with clients and a buyer’s agent contract shine, ensuring all parties understand the situation – and get the services/salary they deserve.

The Illogic of Discounted Services
Good doctors and lawyers don’t discount their rates. They don’t have to. Clients flock to them because of their superior abilities. It is the same for buyers and sellers agents, which each likewise require a specific skillset for success.

Clients should be asking themselves why an agent would discount their services: What aren’t they getting? Experience? Attention? Marketing? Accurate pricing? Each agent has their own way of doing things. We are not lemmings. Lousy agents are easy to identify: They’ll do anything to get a listing.

Don’t do anything. Do it right, with the latest real estate selling tips and technology from PropertiesOnline. Learn more today.