Posts by Properties Online (page 3)

Tips for Selling Your Residential Listings Even in December

Tips for Selling Your Residential Listings Even in December

Do your New Year’s resolutions include moving but you’re afraid holidays and cold weather will keep buyers away? Don’t be discouraged by conventional wisdom about selling your home in December. Beat the winter freeze with these helpful winter real estate selling tips.

Keep Decorating Neutral and Tasteful

Not everyone celebrates the holidays in the same way. What seems bright and festive to you may feel tacky and overdone to others. Don’t run the risk of offending potential buyers. Stick to a general winter season decorating theme that lets buyers picture themselves building holiday memories in your home.

Don’t Forget Curb Appeal

The weather outside is frightful, but don’t use it as an excuse to slack off on exterior maintenance. In addition to being unsightly, snow- and ice-covered stairs and sidewalks are a safety hazard. Make sure all walkways are clear, touch up paint as needed and clean the gutters. With shorter days limiting the amount of natural light, consider adding exterior lighting.

Leverage Online Marketing

During winter months, buyers spend less time exploring neighborhoods in person and more time taking online tours. High-quality photos and videos highlight the best features of your home and inspire viewers to take the time for a visit. It’s well worth the investment to hire a professional photographer.

Target Motivated Buyers

Summer weather may be more conducive to the process of moving, but there are a number of financial reasons why people look for homes in the winter. New jobs often start at the first of the year, or people receive year-end bonuses that they put toward buying a new home.

Our real estate selling tools help you grow your business any time of the year. Contact Properties Online to learn how our web-based software helps build traffic and capture leads.

Expected the Unexpected in 2020

Real Estate Predictions for 2020 Look Like 2019 All Over Again

As the saying goes, everything old is new again. Want some real estate predictions for the new year? Look no further than 2019 to see the real estate trends, which are expected to continue through 2020.

Housing Outlook Is Bright

According to Sam Khater, chief economist for Freddie Mac, traditional indicators such as housing starts, building permits and home sales demonstrate that the housing market in the United States “remains on solid ground.”

Mortgage Rates Remain Low

Freddie Mac’s fourth-quarter predictions estimate an average mortgage rate of 3.7 percent for 2019. While their research team anticipates a possible slight increase to 3.8 percent in 2020, rates will still be low enough to take the pressure off buyers scrambling to beat rate hikes.

Buyers aren’t the only ones who will benefit from low mortgage rates. This past October, the Mortgage Bankers Association reported a 134 percent year-over-year increase in their Refinance Index for the last week of the month. Look for low mortgage rates plus increased equity to cause a continued surge in refinancing.

Home Prices Are a “Mixed Bag”

Fluctuations in home prices are one of the most closely watched real estate trends. After increasing at an above-average pace for several years, putting home purchases out of reach for many buyers, prices were due for a slowdown.

In their October predictions, Freddie Mac anticipated a 2.8 percent increase in home values for 2020, down from 3.3 percent in 2019. But since this figure is a median for the nation as a whole, individual markets can vary greatly. Some cities are actually experiencing a current drop in home prices.

One of the most rapidly growing real estate trends is the number of real estate professionals finding success with our innovative high-tech business tools. Contact Properties Online to learn more.

2020 Real Estate Sales Projections

We Are Already Looking to 2020 – What Trends Are Expected in Real Estate Sales?

With real estate selling trends changing from year to year, don’t risk getting left behind. Staying up-to-date on upcoming trends for 2020 can give you an advantage for your home sales and leave your competition in the dust. Keep the following real estate trends in mind for the new year.

Leave Recession Worries Behind

You might have heard fears about an upcoming recession and how it could devastate the real estate industry. The good news is that industry experts aren’t seeing any signs that you should worry. In fact, the housing sector is still going strong. If anything, there might end up being a small dip in home sales or a plateau in home ownership levels, but these aren’t expected to have a major negative impact on real estate sales in 2020.

Set Your Sights on Suburbia

The suburbs are expected to be in high demand in the new year, especially among millennials with kids. With rising costs in urban areas that aren’t as affordable for more and more people, buyers are flocking to suburban communities that offer great schools and plenty of recreational and retail options. These areas are also becoming more diverse and walkable, giving younger buyers more incentive to look for a suburban home.

Go for the Golden Years Market

More and more seniors will be exploring their options for senior housing during retirement. The high numbers of this age group mean that there will be steady demand for senior housing options in the next several years. This includes options ranging from upscale city apartments to suburban homes for active seniors.

Get a head start on putting 2020 trends to use for your real estate selling. Contact Properties Online today to find out how we can help.

Sealing the Deal on Real Estate Before the Year Ends

Tips for Real Estate Agents on Closing the Sale Even in November

Closing on home sales in late fall or winter might seem more difficult than closing during spring or summer. However, you might be surprised to find out that certain real estate trends could make it easier to close, even in November. Keep the following in mind to help you close on home sales throughout the holiday season.

Less Competition

Fewer homes are on the market during fall and winter, so there isn’t as much competition. In fact, the number of homes for sale from November to December falls by about 15 percent on average. With a more limited number of homes to choose from, buyers might be more likely to put a bid on a home that you’re selling.

Tax Breaks

Buyers who want to make sure they qualify for certain tax breaks on purchasing a home, such as real estate taxes or mortgage interest, will be eager to buy before the end of the year. These buyers will be busy looking for a home in fall and trying to close on it by December 31st at the latest.

If you’re showing homes to buyers during this time of year, let them know about the tax breaks they might be eligible for if they’re unaware of these.

Online Convenience

Even if the weather is cold, buyers can easily search for houses for sale in the comfort of their current home. Online listings with high-quality photos and videos offer a convenient way to market these homes during this time of year when buyers might not want to drive around the area looking at homes.

Make the most of the latest real estate trends, so you can close sales all fall and winter long. Contact Properties Online to find out more about our services for real estate professionals.

Tips on Using Drone Photography for Real Estate

Drone photography is no longer a tool for cutting-edge, tech-savvy real estate selling agents. Drone photography is now a must-have feature that today’s sellers and buyers have come to expect. It delivers a wealth of information, showcasing expansive property views, the layout of luxury properties, home condition, neighborhood amenities, and more. However, if you’re ready to join the bulk of agents putting drone photography to work, you may be in for a few surprises. Make your initial flight into drone photography easier with these tips.

Get Ready for Flight

Using drone photography for real estate selling involves more than a buy and fly drone purchase. The FAA governs the use of commercial drones, including strict rules and the need for professional remote pilot certification. Thus, your first step in employing the use of this powerful marketing tool will involve either drone pilot certification, or enlisting the help of a licensed and insured local drone photographer.

I’ve Got My Drone Footage, Now What?

Once you’ve got your drone footage, put it to work for you with the Virtuets easy video building tool. Free for use with the Properties Online family of products, the Virtuets video builder will help you easily upload and integrate your drone and real estate footage into a comprehensive and compelling video property tour.

Put Drone Photography & Video Listings to Work for You

Share every listing, distributing footage via your website, social media, YouTube, Craigslist, and more. With the help of real estate listing videos, you can now quickly and easily showcase your listings, enjoying 1200% more shares than using text and photo imagery alone, according to recent research.

Fly to new heights. Put drone photography and video listings to work for your real estate selling business with the help of Properties Online today.