Posts by Properties Online (page 4)

Forbes Says May May be the Best Time to Sell

Flooded? Our Tips for Selling a House with Water Damage Fast

Representing a homeowner with a water-damaged home in need of a bail-out? Help them navigate troubled waters with these real estate tips for selling a house with water damage fast.

Real Estate Tips for Selling a House with Water Damage

When it comes to selling a home with water damage, there are generally two options:

Minimize & Repair Underlying Damage.

When possible, repair is best to protect the value of the home. The first step to repair is minimizing damage and cleaning/removing affected items per the homeowner’s insurance company stipulations. Drying everything as fast as possible is key to preventing mold proliferation, which begins as soon as 48-hours after water damage.

Though drywall, particle board, and carpet are not salvageable, wood and plaster are if quickly dried. Carefully repairing any underlying damage is key, as signs of the after-effects of water damage scares off most buyers, who assume the worst scenario is lying behind water stains.

Always disclose repaired damages and hire a home inspector (or two) – not only to provide buyers peace-of-mind, but to ensure the highest price possible for the home and protect sellers from potential legal issues down the road. It will also put sellers in the driver’s seat when/if negotiating for further repairs.

Sell the Home Fast – As Is.

For those without insurance or the funds to make repairs, it’s possible to sell a water damaged home ‘as is.’ Removing all water-damaged material, leaving behind only structure that is salvageable, is more work. But it could allow potential buyers to truly see what’s under the surface of home repair needs, safeguarding the value of what remains.

Water damage is quite common in ‘as is’ properties. Some companies and even individual investors specialize in restoring water damage homes. Prepare buyers for a huge hit on home value, however.

Flood of home sales issues? Properties Online has the real estate tips you need to ensure safe harbor.

November May Just End Up Being Your Best Month

Could November be Your Best Real Estate Sales Month Ever?

Many homeowners avoid the holiday real estate selling season like the flu, believing it’s a bad time to sell. In today’s real estate tips, we’ll look into this shunned selling season, and why it no longer applies today…

Holiday Buyers are More Motivated During the Holiday Season

The main idea that spring and summer are the best time to list homes for sale involves real estate tips surrounding parents waiting for summer to move school-aged children. However, this idea is outdated.

Today, more than half of home buyers are single, and their decisions aren’t based on the school calendar. Those looking to buy are either dragging their feet in hopes of a better deal, facing the time constraints of finding a home due to a change in employment, and more. They’re now highly-motivated.

Cold weather, shorter days, and hectic schedules don’t apply. These buyers need a home!

Today’s Holiday Home Sales Go Faster & Closer to Asking Price

Because holiday buyers are motivated, they’re more likely to pay closer to listing price. Several studies show homes listed during the holiday season today are more likely to sell faster and closer to asking price, particularly in November during prime holiday sales time.

There’s Less Competition in the Holiday Season

Because most home sellers suffer misconceptions about holiday sales, they take their homes off the market, shrinking supply. This results in potential gains for those sellers that do list. Less competition means more buyers checking out the few desirable homes on the market.

There May Be Year-End Tax Break Opportunities

Those looking to lower their taxes may also snipe a home late in the year to deduct purchase costs like points, interest, property and capital gains taxes.

Do you have the real estate tips you need to make the most of the holiday home buying season? Give yourself the gift of steadier sales with the help of Properties Online today.

Tips for Putting Together Great Marketing Photos

How to Get Those Home Photos That Sell a Property Fast

If you’re a fan of reality TV and those fix-it-and-flip-it shows, you’ve probably noticed that in addition to the show’s host(s), there’s typically one constant: The photographer. And there’s good reason for this. Those skilled in real estate selling know photography can make or break a potential buyer’s attraction to the property, limiting showings and potential offers.

First Impressions are Everything

While it may not be easy to figure out what makes a good photo, identifying bad ones is pretty easy. So how can the average agent ensure better shots? Consider:

What do you want the viewer to see?

Draw the viewer’s eye to what you want them to remember: A stunning fireplace; industrial appliances; a massive pool… When taking shots, focus on this feature, omitting surrounding unnecessary and distracting objects.

Have you lost the bigger picture?

While ‘zooming in’ on key features, be careful not to literally lose the bigger picture. In focusing on those industrial kitchen appliances, did you fail to reveal the kitchen size and layout? Wider shots help buyers make sense of what they’re seeing. Figure out what angle works best, and take lots of photos, zooming in/out.

Are photos too dark?

Brighter is better. That being said, lean toward natural light over light fixtures, allowing a space’s charm to shine through. Clear days are ideal. If lighting washes out shots in rooms with large windows, consider timing: Maybe a morning/afternoon shot or cloudier day could improve the outcome.

Did you skip prep work?

Eradicate clutter, ugly stains, magnet-covered fridges and unmade beds pre-session. Tidy = clean and low-maintenance in the buyer’s eye.

Are your photos tech-poor?

Skip the smartphone for a high-def digital camera – or hire a pro.

Real estate selling can be a tricky business – but photography doesn’t have to be. Get the tips and tricks you need to ensure success with the help of Properties Online today.

Can Staging Help Home Sales?

Tips to Help Your Buyers Dress Their Home for Fall Selling

Just because the weather cools down, doesn’t mean real estate selling will. The fall market has typically always been a hot buying season, with shoppers continuing to peruse post-back-to-school and pre-holiday season listings. How can you make the most of fall sales?

Eight Tips for Attracting Fall Home Buyers:

1. Clear Overgrown Summer Vegetation.

Wild bushes, runaway summer vines, fading flowers and foliage, and leaf buildup should be cleared away from the home, ensuring a clear path to the entrance and making the property appear low maintenance.

2. Add a Touch of Autumn Curb Appeal.

With mums, marigolds, pumpkins and gourds along the sidewalk and stairs.

3. Add a Touch of the Outdoors, Indoors.

After rooms have been decluttered and depersonalized, bring them by to life with the energy of autumn: Red, orange, and gold throw pillows; Autumn-inspired quilts and throws; Pine cone and nut table centerpieces; Orange candles; Bold autumn accent pieces in groups of 3 or 5.

4. Make Windows Sparkle.

Clear interior window smudges, then head outdoors, removing windows screens, bug and plant debris and cleaning the entire window area.

5. Maintain, then Light the Fireplace.

Have the chimney professionally maintained and key safety items attended. Then clean and decorate the fireplace surround and mantle with fall flare, lighting it when buyers come for a showing.

6. Think with Your Stomach.

Fill a bowl with crisp apples, then set out fresh pumpkin muffins or simmering apple cider.

7. Lighten Things Up.

With cooler weather, days are shortening, and this can darken rooms. Combat this by turning on every light in the house for showings (including closets).

8. Leave Treats.

As a parting treat, encourage prospective buyers to leave comments, leaving a bowl of snack size candy bars in return.

Fall real estate selling doesn’t have to be scary. Treat yourself to the latest real estate selling tricks from Properties Online today.

Selling Real Estate Can be Based Alot on Presentation. Make Sure Your is Up to Par!

Are Your Sellers Kitchen Cleanliness Standards Driving Off Buyers?

When it comes to real estate selling, it’s easy for homeowners to overlook detritus. Dust-laden lights. Dirt-encrusted appliances. Countertop clutter. Over the years, all the issues within the home simply blend into the background. However, these issues shout out to buyers. The kitchen is the heart of the home. When it’s not looking its best, it can give potential buyers a heart attack – and send them screaming for an alternative place to shop.

When is it Time for the Seller to take Intervention?

If your listings are lagging, consider if kitchen cleanliness may be the cause. Always take action, informing sellers when you see these showing detractors:

Trash: Real estate selling 101 – Take the trash out. Its smell turns off buyers. If a home looks or smells unclean, buyers will assume it’s uncared for.

A Preponderance of ‘Stuff’: The kitchen tends to be ground-zero for stockpiled stuff. Cohabitating with clutter may be just fine for homeowners, but it detracts from the home, making the kitchen look small and useless.

Animal Stuff: Fecal-containing ‘potty pads’ and litter boxes send buyers for-the-hills.

Weird Stuff: Hair salon chairs, exercise bikes, and taxidermy supplies do NOT belong in the kitchen. If it’s not what Martha Stewart would showcase in her kitchen, clear it out.

Grease Bombs: Fryers filled and coated in grease, grease-splattered hood ranges and walls, and the lingering scent of the drive-thru in the air do not make for a welcoming kitchen environment. A friendly gift of degreaser and a box of Magic Erasers may be in order.

Pests: Pest droppings = pest infestation. (Battling pests? Hide the evidence.)

Filthy Appliances: Buyers often take a peek in (and under) appliances to gauge the level of care homeowners dedicate to home care.

Homes lingering on the market? Don’t let your turnaround times take a hit. Step-up your game with these and other real estate selling tips and technology from PropertiesOnline today.